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For Companies At a Glance
- Tasks: Lead EMEA marketing strategy, manage budgets, and drive consumer engagement across channels.
- Company: Join Molton Brown, a premium brand committed to quality and sustainability.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a creative team shaping brand strategies in the beauty industry.
- Qualifications: 15+ years in global marketing with strong leadership and commercial skills required.
- Other info: Diversity is valued; applications from all backgrounds are encouraged.
The predicted salary is between 72000 - 108000 £ per year.
Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style. Today, Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio. Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.
Expertly blended in London, Molton Brown\’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status. Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.
The Role:
We\’re looking for a strategic marketing leader to define and drive the EMEA Marketing and Investment strategy for Molton Brown. This role covers the full consumer marketing funnel—Awareness, Engagement, and Conversion—across both direct (stores, outlets, digital) and indirect (Wholesale, Travel Retail, and Pure Play) channels in our key markets, with a focus on the UK and Germany.
You\’ll be accountable for the marketing budget and lead teams across brand, digital, and trade marketing. In addition, you\’ll oversee the Global Sales Education team, ensuring impactful consumer engagement through service development and staff training, while also providing marketing support for our UK retail operations.
What you will do:
Go to Market strategy across brand, trade and digital marketing.
- Direct responsibility for UK and Germany Mkg budgets & US digital Mkg budget.
- Strong collaboration & influencing of the Global Mkg team to optimize the proposed global plans (NPD, assortment, VM, campaign & communication plans), based on consumer, trend and retailers insights.
- Collaboration and alignment with the Senior Manager Global Channels Marketing to ensure that the proposed Go to market strategy is applicable and relevant to global channels (affiliates and distributors).
Media investment strategy across full funnel (awareness, engagement and conversion)
- Optimizes allocation between off line and on line media channels via clearly established KPIs based on business strategy.
- Effectively and efficiently manages the allocation to earned and owned marketing to maximise impact and achieve growth targets.
Lead social media content and advocacy for the brand via earned marketing strategy.
- Defines the right mix of earned and owned content on social platforms to build awareness & engagement.
- Leads the influencer marketing strategy to drive reach and engagement of the right target audience.
- In partnership with AD, Brand & PD, optimises content strategy & briefs based on engagement & relevance by platform via clearly established KPIs.
Monitor & accelerate sell out across Retailer, .Com and UK SAS as well as retention in direct channels.
- Best in class strategy, partnership & reactive plans with commercial stakeholders.
- Design distinctive & ownable service experiences and global staff training across Retailers, Distributors and SAS.
- Advocacy for wholesale needs with Global mkg team.
- Drive customer lifetime value in the UK and US via effective CRM strategies.
Team leadership: develop talent, optimize allocation resource, drive innovation mindset
- Responsible for 4 direct reports. Manages a team of 21.
- Responsibility covers recruitment, management, upskilling and performance management as required by business needs.
What you will need:
- Marketing degree or equivalent
- 15+ year-experience working in a Global omnichannel business in a brand marketing role.
- Proven experience successfully leading teams across all marketing specialism: Trade Marketing, Digital Marketing and Brand Marketing.
- Demonstrable experience successfully optimizing & allocating a marketing budget across Brand and Conversion, with clear measures of accountability.
- Proven ability to think smartly and out of the box to disproportionately drive earned media, and thereby multiply the impact of owned media within a limited budget.
- Show clear commercial acumen and ability to drive win/win plans with commercial partners across retail or wholesale/Pure play partners.
- Experience of retail, beauty, luxury or premium drinks industry
- Ability to translate brand vision into actionable go-to-market strategies and adapt them to evolving market dynamics.
- Strong understanding of retail dynamics, channel management, and P&L levers with the ability to identify growth opportunities and optimize investment strategies.
- Excellent interpersonal and communication skills to effectively collaborate with cross-functional teams, influence stakeholders, and drive alignment.
- Proficiency in analysing data and leveraging insights to inform strategic decisions and optimize campaign performance.
- Proven ability to lead, motivate, and develop high-performing teams to achieve ambitious goals.
Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people\’s lives with our high-quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values, we pride ourselves to be listed among the World´s Most Ethical Companies since 17 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
How we work:
Having been selected among the World´s Most Ethical Companies for 17 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer:
A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process:
Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more:
If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit
EMEA & Digital Marketing Director employer: MOLTON BROWN
Contact Detail:
MOLTON BROWN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA & Digital Marketing Director
✨Tip Number 1
Familiarise yourself with Molton Brown's brand values and product offerings. Understanding their commitment to high-quality, environmentally responsible products will help you align your strategies with their mission during interviews.
✨Tip Number 2
Network with professionals in the beauty and luxury industries, especially those who have experience in omnichannel marketing. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed marketing budgets and driven consumer engagement in previous roles. Highlighting measurable outcomes will demonstrate your capability to handle the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on current trends in digital marketing and social media, particularly within the beauty sector. Being able to speak knowledgeably about recent developments and how they can be applied to Molton Brown's strategy will set you apart from other candidates.
We think you need these skills to ace EMEA & Digital Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in global omnichannel brand marketing, particularly in the beauty or luxury sectors. Emphasise your leadership roles and any specific achievements related to managing marketing budgets and KPIs.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the EMEA market and how your strategic vision aligns with Molton Brown's goals. Mention your experience in developing go-to-market strategies and your ability to lead teams effectively.
Showcase Data Analysis Skills: Provide examples of how you've used data analysis to inform marketing decisions and optimise campaigns. This is crucial for the role, so be specific about the tools and methodologies you’ve employed.
Highlight Team Leadership Experience: Discuss your experience in leading diverse teams, focusing on recruitment, management, and performance development. Highlight any successful training programmes you've implemented that have improved team performance.
How to prepare for a job interview at MOLTON BROWN
✨Showcase Your Strategic Thinking
As a candidate for the EMEA & Digital Marketing Director role, it's crucial to demonstrate your ability to develop and implement strategic marketing plans. Prepare examples of past strategies you've executed, particularly those that involved multiple channels and markets.
✨Highlight Budget Management Experience
Since you'll be accountable for significant marketing budgets, be ready to discuss your experience in managing budgets effectively. Share specific instances where you allocated resources based on KPIs and achieved measurable results.
✨Demonstrate Leadership Skills
This role involves leading a diverse team, so it's important to convey your leadership style and how you've successfully managed teams in the past. Prepare to discuss how you motivate and develop team members, as well as any challenges you've overcome in team dynamics.
✨Understand the Market Landscape
Familiarise yourself with the beauty and luxury market, especially in the UK and Germany. Be prepared to discuss current trends, consumer behaviours, and how they might impact Molton Brown's marketing strategies. Showing that you have done your homework will impress the interviewers.
