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- Tasks: Drive brand awareness through innovative media, PR, and influencer strategies.
- Company: Join Molton Brown, a luxury brand with a strong ethical commitment.
- Benefits: Competitive salary, creative environment, and opportunities for career growth.
- Why this job: Make an impact in the beauty industry while working with passionate teams.
- Qualifications: Degree and 3 years of marketing experience, preferably in beauty or luxury.
- Other info: Diverse workplace that values individuality and collaboration.
The predicted salary is between 28800 - 48000 £ per year.
The role involves driving brand awareness and consideration by developing and executing Media, PR, Influencer, and online sampling strategies for the UK and Ireland. Support the maintenance of brand equity, ensure we reach our target audience, and uphold a brand image aligned with our luxury vision and strategic objectives. Assist the Senior Brand Manager and lead projects that deliver the annual programme of agreed marketing activities aimed at achieving profitable, sustainable growth.
What you will do:
- Building from the global NPD and marketing calendar, assist the Senior Brand Manager in defining the UK&I marketing campaign and PR strategy, focusing on driving brand awareness, consideration, and conversion amongst the relevant target audience to meet business objectives.
- Assist the Senior Brand Manager in planning the Media strategy for the UK&I in support of yearly campaign plans and in line with brand positioning as well as audience targeting strategy.
- Lead the development and implementation of the Media campaigns collaborating with the Creative team, in support of key campaigns or evergreen brand positioning.
- Manage the day-to-day relationship with the media agency.
- Lead the PR & Influencer strategy for the UK&I in support of yearly campaign plans, in line with brand objectives and collaborating with the digital team.
- Manage the creation of all supporting materials (press releases, lookbooks, influencer briefings etc), own PR & influencer event and seeding strategies.
- Manage the day-to-day relationship with the PR & Influencer agency.
- Drive product trial and lead generation by putting together and implementing the online sampling strategy, working hand in hand with the digital and CRM teams.
- Support the Senior Brand Manager with strategic internal presentations.
- Ensure 'wash-up' reviews are operated for all campaigns.
- Report back on each major initiative, including budget and associated sales performance.
- Effectively oversee the management of the PR budget for the UK&I and track spend in a timely manner.
What you will need:
- Degree level or equivalent + 3 years Marketing experience including Media, PR and influencers management, preferably in the Beauty or Luxury industry.
- Experience managing the day-to-day relationship with the media agency and PR agency.
- Experience managing a budget and optimising spend.
- Passionate about Beauty products, brands and Luxury retailing.
- Passion for PR, influencer and media management - always aware of industry trends.
- Proactive with a high level of initiative and a clear focus on delivering tangible results, using learnings from past campaigns.
- Highly organised with strong attention to detail.
- Demonstrable written and verbal communication skills.
- Highly creative. Thinks outside the box.
Molton Brown is part of Kao founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high-quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.
How we work:
Having been selected among the World’s Most Ethical Companies for 19 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
Hiring Process:
Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit Kao Careers.
Brand Manager employer: Molton Brown Limited
Contact Detail:
Molton Brown Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and luxury sectors, especially those who work at companies you admire. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along some ideas for campaigns or strategies you’d love to implement. It’ll show them you’re proactive and passionate about the role.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts. Being able to discuss current trends in beauty and luxury during interviews will definitely impress.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for beauty products and luxury retail shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and the brands we represent.
Tailor Your Experience: Make sure to highlight your relevant marketing experience, especially in Media, PR, and influencer management. We’re keen on seeing how your past roles align with what we do at StudySmarter, so don’t hold back on those details!
Be Creative and Unique: We love fresh ideas! Use your application to showcase your creativity and ability to think outside the box. Whether it’s through your writing style or the examples you provide, make sure we can see your innovative side.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your application. Share your personality, but also ensure that your communication skills come across clearly and effectively.
How to prepare for a job interview at Molton Brown Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and current campaigns. Understand their luxury positioning and how they differentiate themselves in the market. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Campaign Successes
Prepare specific examples of past marketing campaigns you've led or contributed to, especially those involving media, PR, and influencers. Highlight measurable outcomes, such as increased brand awareness or sales growth, to demonstrate your impact.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in the beauty and luxury sectors. Be prepared to discuss how these trends can influence the brand's strategy and how you can leverage them to drive engagement and conversion among the target audience.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their upcoming campaigns, how they measure success, or how they foster creativity within the team. This not only shows your enthusiasm but also helps you gauge if the company is the right fit for you.
