At a Glance
- Tasks: Drive brand growth and build partnerships in the beverage industry.
- Company: Join Molson Coors, a leader in the beverage world with a rich history.
- Benefits: Competitive salary, flexible work, health coverage, and generous leave options.
- Other info: Be part of a diverse team committed to sustainability and responsible drinking.
- Why this job: Make a real impact in a fast-paced market while enjoying a vibrant company culture.
- Qualifications: Sales experience in FMCG or hospitality, strong relationship-building skills.
The predicted salary is between 39400 - 51800 £ per year.
We're looking for a Brand Development Manager to join our Brew & Press team covering London.
At Molson Coors, we've been bringing people together over a cold beer for more than 200 years. Our award-winning portfolio includes beloved brands such as Cobra, Coors, Carling, Madri Excepcional and Blue Moon, along with popular brands like Aspall, Rekorderlig, Staropramen, Doom Bar, and an expanding premium spirits line. As a global leader in the beverage industry, we are committed to promoting responsible drinking and driving sustainability.
With a presence in over 100 countries and a team of 16,000 employees, we are dedicated to fostering a sustainable future for our communities and championing responsible drinking worldwide. Joining us means becoming part of a company that values tradition while innovating to meet the evolving tastes of our consumers.
As a Brand Development Manager, you'll play a key role in growing the presence and performance of Molson Coors brands across the Independent Free Trade channel within your territory. Working closely with customers, wholesale partners and internal teams, you'll drive distribution, unlock new growth opportunities and deliver sustainable volume growth. Combining commercial insight, relationship building and category expertise, you'll help our brands win in outlet while creating exceptional customer experiences. This is a field-based role offering the opportunity to make a real commercial impact in a fast-paced and competitive market.
Please note: Due to the travel requirements of this role, you'll need to live within the territory, within approximately 30 minutes of the territory boundary by car, or within 1 hour 45 minutes of the furthest customer location.
What You'll Do
- Drive growth across your territory - Grow distribution, volume and market share for Molson Coors brands by strengthening existing customer relationships, unlocking new opportunities and delivering sustainable growth through the wholesale and indirect route to market.
- Build valuable customer partnerships - Develop trusted relationships with customers and route-to-market partners, using category insights, commercial expertise and value-adding solutions to help customers grow their businesses while delivering strong commercial outcomes.
- Use insight to maximise performance - Leverage data, reporting tools and market intelligence to identify opportunities, prioritise activity, monitor performance and make informed decisions that deliver against territory objectives.
- Deliver brilliant execution - Ensure excellent in-outlet activation, disciplined territory management and effective use of CRM systems, while working collaboratively with internal teams and wholesale partners to execute plans and maximise return on investment.
About You
We're looking for a commercially driven sales professional who enjoys building relationships, delivering results and helping customers succeed.
- On-trade, wholesale or FMCG sales experience – You have experience driving growth within a customer-facing sales environment, ideally across On Trade, FMCG, drinks, hospitality or wholesale channels.
- Commercial and analytical mindset – You're confident using data, reporting and market insights to identify opportunities, build plans and deliver against sales and distribution targets.
- Relationship and influencing skills – You build trusted partnerships with customers and stakeholders, using strong negotiation skills and commercial acumen to create win-win outcomes.
- A proactive, organised approach – You can effectively manage a territory, prioritise your time, maintain accurate data and consistently execute plans in a fast-paced and competitive environment.
We know not everyone will meet every requirement. If you’re excited about this role and believe you can make a difference, we’d love to hear from you.
About Us
We’re one of the UK’s Most Attractive Employers winning the Top Employer award for the last 13 years. Flexible work programmes to ensure a work-life balance is maintained such as our market-leading Moments That Matter for significant moments in your life. Commitment to the physical and mental wellbeing of all our people reflective of our People First value. We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment.
Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. Our aim is to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace; and foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged – where all people feel that we are #BetterWithYou. This makes our talent strategy simple – we want the best talent in all our roles, regardless of their background. We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at careers@molsoncoors.com.
Pay and Benefits: At Molson Coors, we’re committed to paying people fairly and equitably for the work they do. Our Total Rewards package includes a base salary of £39,400.00 - £51,800.00 (posting salary range) plus a 28% target annual bonus, alongside a comprehensive benefits offering designed to support different needs and life stages. Benefits are flexible and include health, dental and vision coverage, a pension with up to 10% employer match, wellbeing support, an Employee Assistance Programme, life leave, and 31 days’ annual leave plus 3 bank holidays, with the option to buy or sell additional holiday. The salary range shown above reflects what we, in good faith, believe we would pay for this role at the time of posting. Final pay is based on a number of non‑discriminatory factors, such as required work location, previous experience, skills and internal equity.
Brand Development Manager in London employer: Molson Coors
At Molson Coors, we pride ourselves on being an excellent employer, offering a dynamic work environment for our Drinks Dispense Technicians in Manchester. With comprehensive training, flexible benefits, and a strong focus on health and safety, we empower our employees to grow and thrive while delivering top-notch service to our customers. Join us to be part of a supportive team that values your development and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Development Manager in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Brand Development Manager at Molson Coors, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Molson Coors. Tailor your message to explain why you’re drawn to them and how you can contribute as a Brand Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Brand Development Manager in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Molson Coors:When writing your cover letter, make sure to tailor your message specifically for Molson Coors. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Molson Coors
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Molson Coors that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Molson Coors that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Molson Coors’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
