At a Glance
- Tasks: Drive brand growth and build strong customer partnerships across East Anglia.
- Company: Join Molson Coors, a leading name in the beverage industry.
- Benefits: Competitive salary, flexible benefits, and generous annual leave.
- Other info: Dynamic role with opportunities for personal development and career progression.
- Why this job: Make an impact by championing brands and driving sustainable growth.
- Qualifications: Experience in sales, strong relationship-building skills, and data analysis proficiency.
The predicted salary is between 35800 - 46900 £ per year.
Ready to make your mark? We're looking for a passionate Brand Development Manager to join our Sales team, championing our brands across East Anglia and building strong customer partnerships that drive success.
Your Purpose
The Brand Development Manager (BDM) reports to the Regional Sales Manager within the Independent Free Trade (IFT) wholesale structure and is responsible for driving MCBC Own brand distribution across a defined geographic region. They are responsible for total territory volume, distribution, rate of sale and stockist performance through the wholesale/indirect route to market. Success in role comes largely from growing share in our existing customer footprint while delivering high-quality, sustainable new business, working closely with New Business Managers and route to market partner sales teams. BDMs grow accounts by using market insights, category-led selling, strong commercial arguments, and value-adding partnerships such as rebates, loans, and technical solutions like Cellarplus.
Effective journey planning and disciplined use of the CRM system (Beermate) are essential, as is accurately maintaining and using data to identify opportunities and tightly controlling controllable spending in line with allocated monthly budgets. Works collaboratively with Senior NAMs and Wholesale AMs to execute the wholesale plan through value-adding investments (e.g., listing fees, SKY deals, rebates). They must manage all investment performance to ensure adherence to contractual commitments.
Strong engagement with wholesale/indirect partner routes to market is essential to drive long-term, sustainable growth. Finally, BDMs must role-model MCBC values, be results-driven, and consistently deliver brilliant in outlet execution including digital in a fast-changing and competitive market.
Due to the geographical nature of the role and travel, the Brand Development Manager will need to live on the territory OR within a commutable distance of 30 mins or less by car to territory boundary OR no more than 1.45 hrs to the furthest Customer on territory - from home address.
Key Responsibilities:
- Responsible for driving incremental volume by expanding MCBC Own brand distribution within a defined territory.
- Delivers the regional growth plan by increasing market share in existing customers through strong, long-term relationships and a one-team approach that ensures a high-quality customer experience.
- Building and maintaining strong engagement with wholesale/indirect partner routes to market is essential to drive long-term, sustainable growth.
- Operates to defined operational standards, including agreed call rates, accurate call recording, disciplined journey planning, and maintaining up-to-date customer and technical service data (Bar records) within Beermate to position MCBC as the supplier of choice.
- Ensures all lending, rate, and investment activity comply with MCBC Trading Policy.
- Able to research, plan, and organise their territory using commercial reporting dashboards to focus energy on the right priorities—driving Quality Brand Distribution, Volume, Market Share, value adding CTS investment, controlling spend and elevating Customer Experience.
- Confident using data analysis tools and reports to track performance and provide clear progress updates in monthly one-to-one reviews.
- Role-models MCBC values to ensure we win in the right way, supported by an active personal development plan aligned to our capability framework.
- Demonstrates curiosity about how the business creates value, using strong negotiation skills, category data, digital tools, and opportunity-spotting to drive growth.
- Delivers customer value through effective activation and commercial execution.
- Builds and maintains a strong pipeline of new business to deliver sustainable long-term value for MCBC and its customers.
- Keeps the Opportunities dashboards up to date and liaises with NBMs/SNAMs/WAMs to deliver positive customer experience.
- Success relies on high-quality data input and working closely to share insights with wholesale/indirect partners.
About You
- Skilled in researching, creating and executing commercially viable plans using reporting, journey planning, customer and technical data, and external market intelligence that results in meeting financial targets.
- Using data analysis tools to track performance and progress and adapt approach when needed.
- Commercial acumen and innovative thinking that results in delivering against performance goals in a competitive on-trade environment.
- Skilled in developing strong, high quality, sustainable, customer relationships that delivers brand distribution and achieves growth plans via a collaborative and effective team approach including mobilising internal support teams, indirect/wholesale partner engagement and category management.
- Skilled in influencing and negotiation and using these to not only sell our products but add value through tactical investment (rebates, loans, technical solutions, Sky) whilst managing costs and monthly spend in plans.
- IT literacy, including Excel, PowerPoint, TEAMs, and CRM platforms such as Salesforce.
- Ability to successfully navigate complex route to market channels and compliance.
- Proven track record of delivering strong commercial results per agreed plans and goals in a sales-driven environment.
- Proven experience in meeting operational standards, including call rates, accurate call recording, disciplined journey planning, and maintaining up-to-date customer and technical service data within CRM tools like Beermate.
- Experience in using cross team and external partnership collaboration to drive long term commercial plans via value added investments and comprehensive sales agreements.
- Experience of creating new business pipelines via accurate data records and cohesive sharing of insights and opportunities with wholesale functions and colleagues.
Job Posting Grade: 10
Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, colour, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and need any kind of support during the application or recruitment process, please send us an email at jobs@molsoncoors.com and our team will gladly assist you.
Pay and Benefits: At Molson Coors, we’re committed to paying people fairly and equitably for the work they do. Our Total Rewards package includes a base salary of £35,800.00 - £46,900.00 (posting salary range) plus a 28% target annual bonus, alongside a comprehensive benefits offering designed to support different needs and life stages. Benefits are flexible and include health, dental and vision coverage, a pension with up to 10% employer match, wellbeing support, an Employee Assistance Programme, life leave, and 31 days’ annual leave plus 3 bank holidays, with the option to buy or sell additional holiday. The salary range shown above reflects what we, in good faith, believe we would pay for this role at the time of posting. Final pay is based on a number of non-discriminatory factors, such as required work location, previous experience, skills and internal equity.
Brand Development Manager in Essex employer: Molson Coors
At Molson Coors, we pride ourselves on being an excellent employer, offering a dynamic work environment for our Drinks Dispense Technicians in Manchester. With comprehensive training, flexible benefits, and a strong focus on health and safety, we empower our employees to grow and thrive while delivering top-notch service to our customers. Join us to be part of a supportive team that values your development and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Development Manager in Essex
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Brand Development Manager at Molson Coors, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Molson Coors. Tailor your message to explain why you’re drawn to them and how you can contribute as a Brand Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Brand Development Manager in Essex
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Molson Coors:When writing your cover letter, make sure to tailor your message specifically for Molson Coors. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Molson Coors
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Molson Coors that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Molson Coors that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Molson Coors’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
