Marketing Controller - Madri Excepcional
Marketing Controller - Madri Excepcional

Marketing Controller - Madri Excepcional

City of London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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Molson Coors Beverage

At a Glance

  • Tasks: Lead marketing strategies for Madri Excepcional and drive brand growth.
  • Company: Join Molson Coors, a global leader in the beverage industry with a rich heritage.
  • Benefits: Enjoy flexible work, equal parent leave, and a commitment to wellbeing.
  • Why this job: Shape the future of a top lager brand and make a real impact.
  • Qualifications: Experience in FMCG marketing and strong leadership skills required.
  • Other info: Be part of a diverse team dedicated to sustainability and responsible drinking.

The predicted salary is between 36000 - 60000 £ per year.

Requisition ID: 36255

Why You Should Join Us

At Molson Coors, we\’ve been bringing people together over a cold beer for more than 200 years. Our award-winning portfolio includes beloved brands such as Coors, Carling, Madri Excepcional and Blue Moon, our diverse range also features popular brands like Aspall, Rekorderlig, Staropramen, Doom Bar. As a global leader in the beverage industry, we are deeply committed to promoting responsible drinking and driving sustainability.

With a presence in over 100 countries and a team of 16,000 employees, we are dedicated to fostering a sustainable future for our communities and championing responsible drinking worldwide. Joining us means becoming part of a company that values tradition while innovating to meet the evolving tastes of our consumers.

Job Overview

Launched in 2020, Madri Excepcional has become one of the UK’s top 4 lagers, with a presence in over 9,500 venues and now ranks as a top-10 global brand for us. With triple-digit growth, bold branding, and a modern, culturally rich consumer experience, Madri is not just a product, it’s a brand with unstoppable momentum.

Due to internal career progression, we’re now looking for a visionary Marketing Controller to take the reins and lead the next chapter of this incredible journey. This is a career-defining opportunity to shape the future of a brand that’s capturing hearts, minds, and market share both in the UK and globally.

Responsibilities

  • Lead the development and execution of the Long Range Plan (LRP) and 12–24 month commercial brand plans.
  • Own the consumer and shopper strategy, innovation pipeline, and investment planning.
  • Deliver through-the-line marketing tailored by format and channel, enabling toolkit execution with customers.
  • Act as brand lead for the UK & Ireland and global markets.
  • Use insights to guide performance, identify risks and opportunities, and course-correct where needed.
  • Manage the brand P&L, providing accurate forecasts and strategic input.

Requirements

  • Proven experience in FMCG marketing, with full-mix exposure and ATL/BTL campaign leadership.
  • Strong commercial acumen and confidence managing a brand P&L.
  • Experience in both local and global brand leadership.
  • A natural leader with a track record of building and inspiring high-performing teams.
  • Excellent communication skills and stakeholder management.

Benefits

  • We’re one of the UK’s Most Attractive Employers, winning the Top Employer award for the last 12 years.
  • Equal Parent Leave – as much or as little as you wish of 52 weeks parent leave, with 26 weeks at full pay irrespective of gender or path to parenthood.
  • Flexible work programmes to ensure a work-life balance is maintained, such as our market-leading Moments That Matter for significant moments in your life.
  • Commitment to the physical and mental wellbeing of all our people, reflective of our People First value.
  • We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities, and the environment, which is reflected in Our Beer Print and our 2025 sustainability targets.

Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value, and respect everyone’s unique perspectives and experiences, knowing that we are stronger together.

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Marketing Controller - Madri Excepcional employer: Molson Coors Beverage

At Molson Coors, we pride ourselves on being one of the UK’s Most Attractive Employers, offering a vibrant work culture that champions innovation and sustainability. As a Marketing Controller for Madri Excepcional, you will not only lead a dynamic brand with impressive growth but also benefit from our commitment to employee wellbeing, flexible work programmes, and unparalleled parental leave. Join us in shaping the future of a beloved brand while enjoying meaningful career development opportunities in a supportive environment.
Molson Coors Beverage

Contact Detail:

Molson Coors Beverage Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Controller - Madri Excepcional

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Molson Coors. A friendly chat can sometimes lead to opportunities that aren’t even advertised.

✨Tip Number 2

Show your passion for the brand! When you get the chance to interview, make sure to express your love for Madri Excepcional and how you can contribute to its growth. Authentic enthusiasm goes a long way!

✨Tip Number 3

Prepare for the unexpected! Be ready for situational questions that test your problem-solving skills. Think about how you would handle challenges related to brand management and marketing strategies.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Molson Coors family.

We think you need these skills to ace Marketing Controller - Madri Excepcional

FMCG Marketing
ATL/BTL Campaign Leadership
Commercial Acumen
Brand P&L Management
Consumer and Shopper Strategy
Innovation Pipeline Development
Stakeholder Management
Team Leadership
Communication Skills
Market Analysis
Performance Insights
Risk Identification
Opportunity Recognition
Strategic Planning

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Controller role. Highlight your FMCG marketing experience and any leadership roles you've had, as we want to see how you can bring value to our team.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Madri Excepcional and how your vision aligns with our brand's journey. Be authentic and let your personality come through!

Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your commercial acumen and ability to manage a brand P&L. Numbers speak volumes, so don’t shy away from sharing metrics that showcase your success.

Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!

How to prepare for a job interview at Molson Coors Beverage

✨Know Your Brands

Before the interview, dive deep into Molson Coors' portfolio, especially Madri Excepcional. Understand its unique selling points, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.

✨Showcase Your Commercial Acumen

Be prepared to discuss your experience with managing a brand P&L. Bring specific examples of how you've successfully forecasted and strategised in previous roles. This will highlight your strong commercial acumen, which is crucial for the Marketing Controller position.

✨Demonstrate Leadership Skills

As a natural leader, share stories that showcase your ability to inspire and build high-performing teams. Think of instances where you’ve led successful campaigns or initiatives, and be ready to explain your approach to stakeholder management and team collaboration.

✨Prepare Insight-Driven Questions

During the interview, ask insightful questions about the company's future plans for Madri Excepcional and how they measure success. This shows your strategic thinking and genuine interest in the role, while also giving you a clearer picture of what’s expected.

Marketing Controller - Madri Excepcional
Molson Coors Beverage
Location: City of London
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