At a Glance
- Tasks: Drive sales and build relationships with key accounts in Scotland's vibrant beverage market.
- Company: Join Molson Coors, a global leader in the beverage industry with a rich heritage.
- Benefits: Flexible working options, competitive salary, and a chance to work with iconic brands.
- Other info: Be part of a diverse team that values unique perspectives and fosters career growth.
- Why this job: Make an impact in a dynamic environment while promoting responsible drinking and sustainability.
- Qualifications: Proven sales experience and strong negotiation skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
We are now looking for a Key Account Manager to join our brilliant Sales team in Scotland.
At Molson Coors, we've been bringing people together over a cold beer for more than 200 years. Our award-winning portfolio includes beloved brands such as Coors, Carling, Madri Excepcional and Blue Moon, along with popular brands like Aspall, Rekorderlig, Staropramen, Doom Bar, and an expanding premium spirits line. As a global leader in the beverage industry, we are committed to promoting responsible drinking and driving sustainability.
Joining us means becoming part of a company that values tradition while innovating to meet the evolving tastes of our consumers. We believe in celebrating all of life’s moments together and making a positive impact in the world. As a People First organisation, we’re happy to discuss flexible working options.
Your Purpose
The Key Account Manager (KAM) reports to the Regional Sales Controller with Brands (including Wines & Spirits) with our larger regional Key Accounts, including Regional Pub Groups (RPGs), Stadia and large halo sites across a defined geographic region. They hold full P&L accountability for the direct business in that area. You will develop a substantive existing customer base while delivering high-quality, sustainable new business, working closely with New Business Managers. The KAM new business pipeline will specifically focus on larger groups with over 5 sites, or key halo sites able to deliver over 1kHLs. You will grow accounts by using market insights, category-led selling, strong commercial arguments, and value-adding partnerships such as rebates, loans, and our technical solutions like Cellarplus. Effective Key Account planning and disciplined use of the CRM system (Beermate) are essential, as is accurately maintaining and using data to identify opportunities and tightly controlling controllable spending (Rebates/ Tactical Promotions / Freeloaders/ Hospitality /POS). Finally, you must role-model MCBC values, be results-driven, and consistently deliver brilliant in outlet execution including digital in a fast-changing and competitive market.
Key Responsibilities:
- Drive volume and profit by expanding Own and Factored brand distribution across key accounts, growing market share through strong customer relationships and a one-team approach.
- Maintain high operational standards, including accurate visit reporting, disciplined account planning, and compliant commercial activity aligned to trading policy.
- Use market insights and data tools to prioritise effectively, improving distribution, volume, share, profitability, spend control, and customer experience.
- Demonstrate strong commercial acumen, negotiation skills, and curiosity to identify opportunities, delivering value through effective activation and execution.
- Build and manage a strong pipeline of regional pub groups, ensuring accurate forecasting, quality data, full portfolio selling, and adoption of digital ordering tools.
Required Skills:
- Proven track record of delivering strong commercial results per agreed plans and goals in a sales-driven environment including in RPGs and Stadia.
- Demonstrated ability to manage a complex P&L to enable delivery against performance goals.
- Strong influencing and negotiation skills at senior level with internal and external stakeholders.
- High IT literacy, including Excel, PowerPoint, Teams, and CRM platforms such as Salesforce.
- Highly skilled in using data analysis, research and planning to drive brand distribution, volume, market share and AC whilst controlling spending and debt control.
- Confident in data analytics and reporting to measure, record and communicate performance.
- Able to lead and engage key MFST functions around building complex proposals and deal structuring.
- Able to lead and manage projects independently.
- Able to understand RPG group operational structures and financial structures.
- Competence in supporting CTS planning and implementation on large installs.
Required Work Experience:
- Proven experience in an On-Trade role with excellent external market understanding.
- Experience in effective, strategic and data led new business development and territory planning.
- High level of experience in developing long term, meaningful and commercially viable client relationships.
- Proven experience in meeting operational standards, including call rates, accurate call recording, and maintaining up-to-date customer and technical service data within Beermate.
Molson Coors Beverage Company is an Equal Opportunity Employer, and we seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. Our aim is to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace; and foster a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged.
We are Disability Confident Committed. If you require any additional assistance or adjustments in advance of, or during the application and/or hiring process, please contact us at careers@molsoncoors.com.
Key Account Manager (Scotland) employer: Molson Coors Beverage Company
At Molson Coors, we pride ourselves on being a People First organisation that champions flexibility and work-life balance, making it an excellent employer for the Key Account Manager role in Scotland. Our vibrant work culture fosters collaboration and innovation, while our commitment to employee growth ensures that you will have access to continuous development opportunities within a globally recognised brand. Join us to be part of a team that not only values tradition but also actively promotes sustainability and responsible drinking, all while enjoying the benefits of working with beloved brands in a dynamic market.
Contact Details:
Molson Coors Beverage Company Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager (Scotland)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their brands inside out, especially those you’ll be working with as a Key Account Manager. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to articulate how your experience aligns with the role. Highlight your commercial acumen and negotiation skills, and don’t forget to share specific examples of your past successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Molson Coors. Let’s make it happen!
We think you need these skills to ace Key Account Manager (Scotland)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Key Account Manager role. Highlight your experience in sales, especially with RPGs and Stadia, and showcase your ability to manage P&L effectively. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use specific examples of how you've driven volume and profit in previous roles. Numbers speak volumes, so include metrics where possible to demonstrate your impact.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the beverage industry and how you can contribute to our team. Make it personal and engaging – we love a good story!
Apply Through Our Website:We encourage you to apply through our website for the best chance of success. It’s straightforward and ensures your application gets to the right people. Plus, you’ll find all the info you need about the role there!
How to prepare for a job interview at Molson Coors Beverage Company
✨Know Your Brands
Familiarise yourself with Molson Coors' portfolio, especially the key brands like Coors and Carling. Be ready to discuss how these brands can fit into the market and your strategies for promoting them.
✨Master the Numbers
Since you'll be handling P&L accountability, brush up on your financial acumen. Be prepared to discuss how you've managed budgets in the past and how you plan to control spending while driving profitability.
✨Showcase Your Relationships
Highlight your experience in building strong customer relationships, particularly with regional pub groups. Share specific examples of how you've successfully negotiated deals or expanded distribution in previous roles.
✨Be Data-Driven
Demonstrate your ability to use data analytics effectively. Discuss how you've used market insights and CRM tools like Beermate to identify opportunities and drive sales growth in your previous positions.
