Cobra Beer Sales Executive, Chinese and East Asian

Requisition ID : 36261

Area Development Manager – Cobra Sales (Pan-Asian Sector)

We’re now looking to recruit an Area Development Manager to join our brilliant Cobra Sales team covering the Pan-Asian sector based across the South, focused on growing Cobra beer in restaurants serving predominantly Chinese but also other East Asian cuisines.

Why You Should Join Us

At Molson Coors we’ve been bringing people together over a cold beer for more than 200 years. Our award‑winning portfolio includes beloved brands such as Cobra, Coors, Carling, Madri, Excepcional and Blue Moon. Our diverse range also features popular brands like Aspall, Rekorderlig, Staropramen, Doom Bar and an expanding premium spirits line including Black Cow Vodka, Bandero Tequila and Tarquins Gin. As a global leader in the beverage industry we are deeply committed to promoting responsible drinking, driving sustainability and championing responsible drinking worldwide.

With a presence in over 100 countries and a team of 16,000 employees we are dedicated to fostering a sustainable future for our communities. Joining us means becoming part of a company that values tradition while innovating to meet the evolving tastes of our consumers. We believe in celebrating all of life’s moments together and making a positive impact in the world. As a People First organisation we’re happy to discuss flexible working options.

Your Purpose

Direct management of customers primarily in the Ethnic Restaurant Sector focused on specific Pan‑Asian cuisines. Maintain and grow sales of Cobra as well as other MCBC brands within a defined geographical territory, with an emphasis on bringing on new customers in emerging opportunity areas where Cobra is less established, in line with operational targets and demonstrating behaviours applicable to our company values.

Key Responsibilities

• Deliver personal sales targets to support channel growth in Pan‑Asian cuisines with a focus on sustainable distribution and driving profitable volume.
• Collaborate closely with the Key Account Sales Manager leveraging tools such as distributor partnerships, stock investment and promotional activity to support growth.
• Assist in creating and supporting execution of a clearly defined effective journey plan focused on large cities and key urban centres within large geographical territories.
• Partner with internal and external teams to deliver a strong service offer and build lasting relationships that enhance performance and expand Cobra’s presence in new markets.
• Ensure operational standards are met to deliver an excellent customer experience, maintaining accurate data across systems and CRM tools for customers and prospects in the South territory, particularly those offering Pan‑Asian cuisines (e.g., Chinese, Turkish).

About You

• Confident communicator with the ability to positively influence and build strong relationships.
• Resilient, proactive and adaptable in approach.
• Comfortable working with numbers and demonstrating sound commercial awareness.
• Self‑driven with strong organisational and time‑management skills.
• Open to travel to customer sites across the South of England (below Birmingham).
• Fluent in both English and Mandarin with the ability to communicate effectively across diverse audiences.

About Us

• We’re one of the UK’s most attractive employers, winning the Top Employer award for the last 12 years.
• Equal Parent Leave – as much or little as you wish, up to 52 weeks parent leave with 26 weeks at full pay, irrespective of gender or path to parenthood.
• Flexible work programmes to ensure a work‑life balance, such as our market‑leading Moments That Matter for significant moments in your life.
• Commitment to the physical and mental wellbeing of all our people, reflecting our People First value.
• We’re committed to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment, which is reflected in Our Beer Print and our 2025 sustainability targets.

Molson Coors Beverage Company: Building Careers

Molson Coors Beverage Company is an Equal Opportunity Employer and we seek and value every one’s unique perspectives and experiences, knowing that we are stronger together.

We aim to build a skilled and highly engaged workforce that unites around our shared values and reflects our diverse marketplace, fostering a workplace where all employees’ unique talents, skills and perspectives are valued and leveraged, where all people feel that we are #BetterWithYou. This makes our talent strategy simple: we want the best talent in all our roles regardless of their background.

We are Disability Confident. If you require any additional assistance or adjustments in advance of or during the application and/or hiring process please contact us.

Required Experience: IC

Key Skills: Animal, Food Service, Joomla, Asset, CISSP, Corporate Risk Management

Employment Type: Full Time

Experience: years

Vacancy: 1