B2B Copywriter in London

At MOI, we believe the best B2B marketing doesn't feel like B2B marketing. Our philosophy is simple: Not-So-B2B. The people we're trying to reach might be buying enterprise software, cloud infrastructure or cybersecurity solutions, but they're still people. They're curious. They're emotional. They're distracted. They're overloaded with content that's forgettable the moment they scroll past it. That's why we create work that connects on a human level first. We combine strategic thinking, audience insight and creative thinking to help some of the world's leading brands and clients, from sectors as diverse as technology, professional and financial services, digital engineering, energy and communications tell stories that stand out, create demand and drive growth.

We're looking for a copywriter who shares that belief. Someone who can uncover what matters and make people care about it. Someone who can turn features into stories, and campaigns into conversations. Someone who's as comfortable developing a bold creative idea as they are writing a thought leadership report or crafting a high-performing ad campaign. Most importantly, we're looking for someone who wants to help raise the standard of what words can do in B2B and prove that the most effective work doesn't have to look, sound or behave like traditional B2B at all.

What you'll do

• You'll work across a broad range of integrated campaigns, content programmes and brand initiatives for global brands and clients – ranging from enterprise to SMBs.
• Your responsibilities will include:
• Writing emotive, persuasive, engaging and insight-driven copy across multiple channels and formats, including:
• Campaign concepts and messaging
• Digital and social content
• Landing pages and websites
• Email and nurture programmes
• Thought leadership and opinion pieces
• White papers, reports and eBooks
• Video scripts and event experiences
• Ad and demand generation assets
• Collaborating with creative teams, strategists, planners and client teams, getting involved in the development of compelling campaigns and content strategies.
• Translating complex topics into clear, engaging and commercially effective communications.
• Helping develop messaging, propositions and campaign narratives that align with audience needs and business objectives.
• Maintaining consistency of brand voice, tone and messaging across all touchpoints.
• Understanding, interpreting and working with audience, market and competitive insights to strengthen creative work and content effectiveness.
• Managing multiple projects simultaneously while delivering high-quality work against deadlines.
• Editing and proofreading copy and content to ensure accuracy, clarity and consistency.
• Staying ahead of industry trends, emerging technologies and innovations and evolving B2B marketing best practices.

AI & content creation

As AI is changing how creative and content work is made, we're looking for someone who has a strong and positive point of view on AI and understands how to use it responsibly to improve the quality, speed and effectiveness of their work. This could include:

• Research acceleration and insight gathering
• Content optimisation and adaptation
• Workflow automation and productivity enhancement
• AI-assisted content workflows

Most importantly, you'll know where AI adds value, where human creativity matters most and how to combine both.

What we're looking for

• Minimum 5 years experience in a copywriting or content role, ideally within a B2B agency environment.
• Strong portfolio demonstrating campaign thinking, long-form content and integrated marketing experience.
• Experience working with diverse technology sectors, professional and financial services, digital engineering, energy and communications.
• An understanding of Account-Based Marketing principles and an ability to pivot from broad-reach messaging to personalised copy that resonates with specific accounts and personas.
• Excellent writing, editing and storytelling skills.
• Ability to develop compelling narratives from complex or technical subject matter.
• Understanding of B2B marketing, audience segmentation, buyer journeys and demand generation and how creative work supports business objectives.
• Confidence presenting ideas and articulating creative rationale.
• Proven ability to collaborate effectively within multidisciplinary teams.
• High attention to detail and commitment to your craft.
• Curiosity, commercial awareness and a desire to continually improve.
• Candidates must have a right to live and work in the UK. We are unable to offer visa sponsorship for this role.

Why MOI?

You'll join a team of strategists, creatives, planners, specialists and events team who are passionate about raising the standard of B2B marketing. You'll have the opportunity to:

• Work with some of the world's most recognised B2B brands.
• Contribute to award-worthy integrated campaigns.
• Partner closely with strategy teams and influence work upstream.
• Develop your content and strategic skills in equal measure.
• Help shape how AI is integrated into the future of content and execution.

If you're ready to create work that challenges conventions, simplifies complexity and makes audiences pay attention, we'd love to hear from you.

What we offer

• Company pension
• Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
• 23 days paid leave with annual increases after a period of service.
• 3 days to be taken over Christmas/New Year and a day off on your birthday
• Cycle to work scheme
• Refer a friend scheme
• Access to MOI’s M | University training platform to help you grow
• Employee rewards and recognition programme
• Wellness days throughout the year

About MOI

MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney. As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads™ methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.

Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.

Equal Opportunities

We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. We strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.