At a Glance
- Tasks: Lead integrated B2B marketing programmes for top tech brands and manage client relationships.
- Company: Join MOI, a leading global B2B agency with a vibrant culture.
- Benefits: Flexible working, generous leave, wellness days, and professional development opportunities.
- Why this job: Make an impact in the B2B marketing world while collaborating with innovative teams.
- Qualifications: 2-4 years in account management or similar role, with a strong grasp of B2B marketing.
- Other info: Dynamic environment with a focus on equality, diversity, and inclusion.
The predicted salary is between 35000 - 45000 £ per year.
We are looking for an ambitious and commercially minded Account Manager to join MOI and play a key role in delivering high-impact, integrated B2B marketing programmes for some of the world’s leading technology brands. This role sits at the heart of the client relationship. You will lead day-to-day client engagement, reporting into an Account Director, while also owning the programme management of complex marketing initiatives, spanning strategy, execution, timelines, budget control and performance reporting. This role carries equal weight across both programme delivery and account management.
We are looking for a strong marketer who not only brings rigour and confidence in managing complex campaigns within an agency environment, but also demonstrates a deep understanding of modern B2B marketing and client management. You will be expected to translate marketing strategy into well‑run, effective programmes, while acting as a trusted client partner across account‑based marketing (ABM), demand generation, partner marketing and integrated campaigns — ensuring delivery excellence and commercial impact go hand in hand. You will work closely with strategy, creative, content, digital, media and operations teams to ensure programmes are not only delivered flawlessly, but are driving meaningful outcomes for our clients.
Key Responsibilities
- Client Leadership & Relationship Management
- Act as the primary day-to-day contact for assigned client accounts, building trusted, proactive and collaborative relationships.
- Develop a deep understanding of each client’s business, audience, objectives, challenges and success metrics.
- Partner closely with the Account Director to support account strategy, planning and growth.
- Be a confident client advisor — able to discuss marketing recommendations, campaign performance, optimisation opportunities and next steps.
- Ensure clients feel informed, supported and confident in MOI’s delivery at all times.
- Integrated Programme & Campaign Management
- Own the end-to-end management of integrated B2B marketing programmes, from briefing through to delivery and reporting.
- Translate client briefs into clear internal briefs, ensuring alignment on objectives, audiences, messaging, channels and success metrics.
- Manage multi-channel programmes, which may include:
- Account-Based Marketing (1:1, 1:few, 1:many)
- Demand generation and pipeline acceleration campaigns
- Partner marketing programmes
- Content-led campaigns, digital activations, paid media, events and experiences
- Lead programme timelines, dependencies and workflows across multiple teams and workstreams.
- Ensure work is delivered on time, on budget and to a high standard, proactively managing risks and challenges.
- Create, manage and track project and programme budgets, forecasts and reconciliations.
- Maintain accurate financial tracking, ensuring scope, resourcing and costs are well managed.
- Flag risks and opportunities early, working with the Account Director to manage scope changes and commercial conversations.
- Support account growth through identifying upsell and cross-sell opportunities aligned to client goals.
- Ensure programmes are set up with clear KPIs and measurement frameworks aligned to client objectives.
- Lead regular client updates and status meetings, covering:
- Progress against plan
- Budget and spend
- Performance insights and results
- Risks, learnings and optimisation opportunities
- Work collaboratively with internal teams across strategy, creative, content, digital, media and operations.
- Provide guidance and support to more junior team members where required.
- Be a positive, solutions-focused presence within the account team, contributing to a strong team culture and ways of working.
What We’re Looking For
Experience & Skills
- 2–4+ years’ experience in an Account/Project Manager or similar client-facing role, ideally within a B2B marketing agency or B2B tech marketing environment.
- Strong understanding of integrated B2B marketing, including:
- Account-Based Marketing (ABM)
- Demand generation and pipeline marketing
- Partner and ecosystem programmes
- Multi-channel campaign planning and execution
Personal Attributes
- A proactive, organised and solutions-oriented mindset.
- Strong communication and presentation skills confident engaging with clients and internal teams.
- Detail-oriented, without losing sight of the bigger strategic picture.
- Calm under pressure, with the ability to juggle multiple priorities in a fast-paced environment.
- Curious about B2B marketing, technology and how brands drive growth.
This job description provides a general overview and may be subject to modifications or additions based on the specific requirements and needs.
What we offer
- Company pension
- Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
- 23 days paid leave with annual increases after a period of service.
- 3 days to be taken over Christmas/New Year and a day off on your birthday
- Cycle to work scheme
- Refer a friend scheme
- Access to MOI’s M | University training platform to help you grow
- Employee rewards and recognition programme
- Wellness days throughout the year
About MOI
MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney. As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads™ methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.
Equal Opportunities
We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual’s unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. We strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.
Account Manager - Integrated B2B Marketing employer: MOI Global
Contact Detail:
MOI Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager - Integrated B2B Marketing
✨Tip Number 1
Get to know the company inside out! Research MOI's recent projects and their approach to B2B marketing. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to account management and B2B marketing. Think about how your past experiences align with the role and be ready to share specific examples.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Account Manager - Integrated B2B Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Manager role. Highlight your experience in integrated B2B marketing and client management, showing us how you can bring value to our team.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful campaigns you've managed. We want to see how you've driven results and made an impact in your previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also a great fit for our team culture. Share what excites you about B2B marketing and why you want to join us at MOI.
Apply Through Our Website: For the best chance of success, make sure to submit your application through our website. This way, we can easily track your application and get back to you quicker!
How to prepare for a job interview at MOI Global
✨Know Your Client Inside Out
Before the interview, dive deep into the company’s clients and their industries. Understand their challenges, objectives, and success metrics. This will help you demonstrate your ability to build trusted relationships and act as a confident advisor during the interview.
✨Showcase Your Campaign Management Skills
Be ready to discuss specific examples of integrated B2B marketing programmes you've managed. Highlight your experience with account-based marketing, demand generation, and multi-channel campaigns. Use metrics to illustrate how your efforts led to successful outcomes.
✨Demonstrate Financial Acumen
Prepare to talk about your experience managing project budgets and financial tracking. Discuss how you've identified risks and opportunities in past roles, and how this contributed to account growth. This shows you understand the commercial side of account management.
✨Emphasise Team Collaboration
Highlight your ability to work collaboratively with various teams, such as strategy, creative, and digital. Share examples of how you’ve supported junior team members and contributed to a positive team culture. This will show that you’re not just a lone wolf but a team player.