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For Companies At a Glance
- Tasks: Lead brand strategy and create exceptional consumer experiences for Glenmorangie & Ardbeg.
- Company: Join a prestigious spirits company known for innovation and quality.
- Benefits: Enjoy competitive salary, professional development, and a vibrant work culture.
- Why this job: Be a brand ambassador and shape the future of iconic spirits in the UK market.
- Qualifications: 7+ years in brand management, preferably in the spirits industry; strong leadership and communication skills required.
- Other info: Fluent English is essential; WSET Spirits Level 2/3 is a plus.
The predicted salary is between 43200 - 72000 £ per year.
JOB MISSION
The Senior Brand Manager Glenmorangie & Ardbeg’s objective is to create long-term value for the brand by contributing to the implementation of an innovative, consumer-centric brand marketing strategy, relevant for the UK market, crafting exceptional experiences in line with the Maison’s vision and guidelines.
They will orchestrate and implement UK strategy and activations reaching targeted audiences across all relevant touchpoints delivering excellence with impact. They will at all times act as Brand Ambassador vis-a-vis trade partners, press, VIPs and other friends of the brand.
STRATEGY
- Lead the development of a clear annual brand plan, defining strategic choices to meet brand and business targets and in line with Maison (global) strategy. Support the choices with defined KPI’s.
- Work closely with the Head of Spirits to influence Maison strategies and align on UK strategic direction short-, medium- and long-term strategies.
- Ensure a strong understanding of the target consumers, market dynamics, competitive landscape and strategic channels and key customers.
- Act as a brand champion, responsible for communication and custodianship of brand strategies internally, and influence the commercial agenda of the brand in line with the brand objectives.
PERFORMANCE MANAGEMENT
- Collaborate with the Insights Team to maintain ongoing awareness of brand health, consumer insights and trends, disseminating the insights into action and sharing with key stakeholders to inform activity.
- Monitor brand performance using sales, financial, market and consumer data and recommend appropriate action where required.
- Evaluate and report back on performance and ROI of each programme, identifying learnings and future optimisations.
- Manage brand A&P budget on a monthly basis ensuring effective and accurate budget management including administration of all invoices, monthly accruals and budget trackers.
- Work with Sales, Revenue Growth Management and Finance teams to deliver insightful business reviews with Maison.
PROGRAMMES / BRAND ACTIVATION
- Inspired by the global brand platforms, curate elevated local experiences using 360 thinking, that resonate the brand DNA and purpose.
- Craft exceptional experiences that surprise and delight our customers and consumers. Delivering excellence from concept creation to agency briefing, implementation and evaluation.
- Collaborate with the Sales team to jointly develop channel-relevant and consumer-centric activities that drive rate of sale or support key visibility opportunities of the highest quality execution.
- Liaise hand in hand with Communications Team to define and implement integrated and culturally relevant 360 communication strategies, which support key brand programmes and flagship trade activations.
- Ensure all programmes are delivered on time, within agreed budget and to the expected level of excellence in accordance with the brand values.
- Support the Sales Teams with compelling customer proposals to win new deals/resigns.
TEAM/STAKEHOLDERS
- Manage and develop the Junior Brand Manager Glenmorangie & Ardbeg. Coaching and supporting to enable them to gain the necessary skills to successfully manage their project’s goals, strategy, timelines, budgets as well as guiding them in their own professional development.
- Establish and maintain a solid, trustworthy relationship with key Maison (global team) and MH EMEA stakeholders.
- Inspire, motivate, and manage excellent working relationships with all cross-functional teams and external agencies to ensure timely excellence in delivery of agreed projects and follow-up on reporting of performance and key learnings.
OTHER
- Be the custodian of the brand DNA, Consumer Proposition, Tone of Voice and Look and Feel.
- Develop and deliver brand presentations to internal and external stakeholders, including retailers, agencies, and internal teams, sharing the brand vision and plan.
- Oversee POSM orders, management, and usage, including regular strategic reviews of inventory.
- Regularly spend time in trade, building stakeholder relationships in key accounts. Supporting sales team to spot opportunities for commercial growth of the brand.
- Fulfil all internal reporting requirements.
Languages
Fluent English
Professional experience:
Minimum 7+ years of brand management experience
Spirits / UK drinks industry experience preferred
Required skills:
Organised and structured, capable of dealing with several tasks and deadlines simultaneously
Proactive and solution driven with strong sense of perseverance & resilience
Excellent interpersonal communication and presentation skills
Strong leadership skills and experience collaborating with multiple internal and external teams
Passionate, creative and with drive for innovation
A demonstratable growth mindset which sees and seizes opportunities for the brand, able to adapt to the ever-changing environment
Results driven, with strong commercial orientation and a deep understanding of the marketing and sales relationship
Strong interest in digital, passionate about content and communication
An inherent passion for spirits, cocktail culture, and exciting and dynamic UK bar scene
WSET Spirits Level 2/3 is a plus
#J-18808-Ljbffr
Senior Brand Manager Glenmorangie & Ardbeg employer: Moët Hennessy
Contact Detail:
Moët Hennessy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Glenmorangie & Ardbeg
✨Tip Number 1
Familiarize yourself with the Glenmorangie and Ardbeg brands. Understand their unique selling points, target audiences, and current market positioning. This knowledge will help you articulate how you can contribute to their brand strategies during discussions.
✨Tip Number 2
Network within the spirits industry, especially in the UK market. Attend industry events, tastings, and seminars to meet key players and gain insights into current trends. Building relationships can open doors and provide valuable information that could set you apart.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully managed teams or projects. Highlight specific examples of how you've inspired and developed others, as this role requires strong team management capabilities.
✨Tip Number 4
Stay updated on digital marketing trends and how they apply to the spirits industry. Be prepared to discuss innovative ideas for engaging consumers through digital channels, as a strong interest in digital content is essential for this position.
We think you need these skills to ace Senior Brand Manager Glenmorangie & Ardbeg
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand the Glenmorangie and Ardbeg brands. Familiarize yourself with their values, target audience, and recent marketing campaigns. This knowledge will help you tailor your application to align with their brand vision.
Highlight Relevant Experience: Make sure to emphasize your brand management experience, especially in the spirits or UK drinks industry. Provide specific examples of how you've successfully developed and implemented brand strategies that resulted in measurable outcomes.
Showcase Leadership Skills: Since the role involves managing a Junior Brand Manager, it's important to highlight your leadership experience. Discuss how you've coached and developed team members in previous roles, and provide examples of how you've inspired collaboration across teams.
Demonstrate Passion for the Industry: Express your passion for spirits and the cocktail culture in your application. Share any relevant experiences or insights that showcase your enthusiasm for the UK bar scene and how it influences your approach to brand management.
How to prepare for a job interview at Moët Hennessy
✨Showcase Your Brand Management Experience
Make sure to highlight your 7+ years of brand management experience, especially in the spirits or UK drinks industry. Prepare specific examples of successful brand strategies you've implemented and how they contributed to long-term value.
✨Demonstrate Your Strategic Thinking
Be ready to discuss how you would develop a clear annual brand plan. Think about strategic choices that align with both the global Maison strategy and the UK market needs. Use KPIs to support your ideas.
✨Emphasize Your Leadership Skills
As this role involves managing a Junior Brand Manager, be prepared to talk about your leadership style. Share experiences where you've coached or developed team members, and how you foster collaboration across teams.
✨Passion for Spirits and Innovation
Express your passion for the spirits industry and cocktail culture. Discuss any innovative ideas you have for brand activations or consumer experiences that resonate with the brand's DNA and purpose.
