At a Glance
- Tasks: Lead brand strategy and marketing for top wine brands in the UK market.
- Company: Join Moët Hennessy UK, a leader in luxury wines.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Opportunity to mentor and develop a team in a prestigious company.
- Why this job: Make an impact in the wine industry while managing exciting brand activations.
- Qualifications: 7+ years in brand management, preferably in the UK wine trade.
The predicted salary is between 60000 - 75000 £ per year.
To manage the brand strategy, business performance and marketing activities for a selection of our still wine brands in the UK market, we are looking for a Senior Brand & Business Development Manager (SBBDM) – Maternity Cover to join the Moët Hennessy UK (MHUK) wine team. The SBBDM Wines – Maternity Cover manages the delivery of ambitious business results through brand strategy and marketing activities, working closely with the Maison teams and Moët Hennessy Wine Estates.
This person manages the development and execution of the annual brand plans and activations across all channels in the UK for Cloudy Bay, Terrazas de los Andes, Joseph Phelps and Bodega Numanthia, with a focus on volume and value growth driving activities. The SBBDM Wines – Maternity Cover works closely with the various MHUK sales teams on commercial activity such as new vintage launches, customer pitches and target account hit lists. Besides the work on brand‑specific activity, the SBBDM Wines – Maternity Cover leads the development of the fine wine strategy for the UK market.
For the work on Cloudy Bay, Terrazas de los Andes, Joseph Phelps and Bodega Numanthia, the SBBDM has support from an intern. Furthermore, the SBBDM Wines – Maternity Cover line manages the Brand Manager for Minuty & Chateau Galoupet and oversees business performance for these brands. The SBBDM Wines – Maternity Cover ensures that the overarching brand strategy, as well as marketing and commercial activities are in line with the strategic growth objectives for these rosé brands. The SBBDM Wines – Maternity Cover supports on various category‑wide marketing and commercial programmes for the Provence rosé wine portfolio.
Strategic Business PlanningOwn the annual P&L for the brands. Understand and respond to the drivers of brand performance, working in partnership with the finance and commercial teams to deliver a strong commercial plan. Actively drive mitigation activities if needed according to R&O analysis. Develop three‑year brand strategy, including brand vision for the market, key growth drivers and development plan by SKU and by channel. Lead the further development of the fine wine category strategy, covering commercial strategy, portfolio prioritisation, channel‑specific business development plan for securing new distribution, and tools to boost rate of sale. Develop competition framework by analysing category performance, key competitors, opportunities and challenges. Ensure that key learnings and opportunities are part of the strategic brand planning and commercial planning process. Be the key point of contact for Maison teams, ensuring mutual visibility and alignment on business strategy through regular meetings and business reviews. Build target account lists and monitor overall brand distribution. Work with MHUK On‑Trade and Off‑Trade sales teams on brand‑specific commercial pitches and promotional programmes.
Brand ManagementDevelop, create, plan, and execute brand plans that maximise brand equity, revenue and profit. Manage or oversee the development and execution of brand activations in all trade channels. Create KPIs to track and measure marketing programme effectiveness, ensure positive ROI. Manage the A&P deployment strategy, ensuring A&P spend is prioritised against business & brand objectives and managed to budget. Manage alignment process with central and Maison. Be an “ambassador” for the wine brands in the UK trade, by spending time regularly in both the on‑trade and off‑trade account universe and connecting with relevant trade stakeholders (buyers, sommeliers, business owners etc).
Performance ManagementTrack brand performance, including monthly sales reporting and diagnostic assessment of the entire portfolio. Work hand in hand with Commercial Planning and Demand & Supply Planning to regularly monitor forecasting, vintage changes and stock allocations, proposing adjustments to ensure commercial goals are delivered.
People ManagementManage and develop the Brand Manager Minuty & Chateau Galoupet, providing adequate mentorship in day‑to‑day work as well as guidance in longer‑term career development. Manage and develop the Wines Intern.
Professional experience & know how- Strong brand management experience (minimum 7 years of experience)
- Experience in the UK wine trade (understanding of sales channels and key players)
- Understanding of brand development in a commercial context
- Strong analytical skills to support data‑driven decision making
- Previous experience in line management
- Confident communicator with excellent interpersonal communication and presentation skills
- Demonstrated success influencing cross‑functional key stakeholders, including senior leaders
- Strong organisational skills & attention to detail
- Proactive and solution driven, a mindset which sees and seizes opportunities for the brand
- Able to adapt to the ever‑changing environment with strong sense of perseverance & resilience
- Fluent English
- Understanding of French is a plus
- WSET Wines level 3+ is a plus
Senior Brand & Business Development Manager Wines – Maternity Cover employer: Moët Hennessy
Moët Hennessy UK is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging creativity and collaboration among its team members. With a strong focus on employee growth, the company offers numerous opportunities for professional development and mentorship, particularly in the vibrant wine sector. Located in the heart of the UK market, employees benefit from engaging with prestigious brands and a network of industry leaders, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Business Development Manager Wines – Maternity Cover
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine industry. Attend events, tastings, and trade shows to meet potential employers and showcase your passion for brand management.
✨Tip Number 2
Be ready to talk strategy! When you land an interview, come prepared with insights on brand performance and market trends. Show them you know your stuff and can drive results for their wine brands.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After interviews or networking events, drop a quick thank-you email. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Make sure your application reflects your understanding of the brand and its goals.
We think you need these skills to ace Senior Brand & Business Development Manager Wines – Maternity Cover
Some tips for your application 🫡
Show Your Passion for Wine:When writing your application, let your love for wine shine through! Share any relevant experiences or stories that highlight your connection to the industry. We want to see your enthusiasm for the brands you'll be managing.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific requirements of the Senior Brand & Business Development Manager role. Highlight your brand management experience and how it aligns with our goals at Moët Hennessy UK.
Be Data-Driven:Since this role involves a lot of analytical work, don’t shy away from showcasing your strong analytical skills. Include examples of how you've used data to drive brand performance in your previous roles. We love a good number cruncher!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Moët Hennessy
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their unique selling points, market positioning, and recent campaigns. This knowledge will help you demonstrate your passion and strategic thinking during the discussion.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive brand performance in the past. Bring examples of how you've analysed market trends or sales data to inform your strategies. This will highlight your ability to make data-driven decisions, which is crucial for this role.
✨Prepare for Cross-Functional Collaboration Questions
Since this role involves working closely with various teams, think of examples where you've successfully influenced stakeholders or collaborated across departments. Be ready to share specific instances that showcase your communication and interpersonal skills.
✨Demonstrate Your Leadership Style
As you'll be managing a team, reflect on your leadership approach. Prepare to discuss how you've mentored others and fostered their development. Highlighting your people management skills will show that you're not just a brand strategist but also a supportive leader.
