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- Tasks: Lead brand strategy and marketing for top wine brands in the UK market.
- Company: Join Moët Hennessy UK, a leader in luxury wines.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Why this job: Make an impact on iconic wine brands and drive business growth.
- Qualifications: 7+ years in brand management, preferably in the UK wine trade.
- Other info: Opportunity to mentor and develop a team in a fast-paced setting.
The predicted salary is between 60000 - 80000 £ per year.
To manage the brand strategy, business performance and marketing activities for a selection of our still wine brands in the UK market, we are looking for a Senior Brand & Business Development Manager (SBBDM) – Maternity Cover to join the Moët Hennessy UK (MHUK) wine team. The SBBDM Wines – Maternity Cover manages the delivery of ambitious business results through brand strategy and marketing activities, working closely with the Maison teams and Moët Hennessy Wine Estates.
This person manages the development and execution of the annual brand plans and activations across all channels in the UK for Cloudy Bay, Terrazas de los Andes, Joseph Phelps and Bodega Numanthia, with a focus on volume and value growth driving activities. The SBBDM Wines – Maternity Cover works closely with the various MHUK sales teams on commercial activity such as new vintage launches, customer pitches and target account hit lists. Besides the work on brand‑specific activity, the SBBDM Wines – Maternity Cover leads the development of the fine wine strategy for the UK market.
For the work on Cloudy Bay, Terrazas de los Andes, Joseph Phelps and Bodega Numanthia, the SBBDM has support from an intern. Furthermore, the SBBDM Wines – Maternity Cover line manages the Brand Manager for Minuty & Chateau Galoupet and oversees business performance for these brands. The SBBDM Wines – Maternity Cover ensures that the overarching brand strategy, as well as marketing and commercial activities are in line with the strategic growth objectives for these rosé brands. The SBBDM Wines – Maternity Cover supports on various category‑wide marketing and commercial programmes for the Provence rosé wine portfolio.
Strategic Business Planning
- Own the annual P&L for the brands.
- Understand and respond to the drivers of brand performance, working in partnership with the finance and commercial teams to deliver a strong commercial plan.
- Actively drive mitigation activities if needed according to R&O analysis.
- Develop three‑year brand strategy, including brand vision for the market, key growth drivers and development plan by SKU and by channel.
- Lead the further development of the fine wine category strategy, covering commercial strategy, portfolio prioritisation, channel‑specific business development plan for securing new distribution, and tools to boost rate of sale.
- Develop competition framework by analysing category performance, key competitors, opportunities and challenges.
- Ensure that key learnings and opportunities are part of the strategic brand planning and commercial planning process.
- Be the key point of contact for Maison teams, ensuring mutual visibility and alignment on business strategy through regular meetings and business reviews.
- Build target account lists and monitor overall brand distribution.
- Work with MHUK On‑Trade and Off‑Trade sales teams on brand‑specific commercial pitches and promotional programmes.
Brand Management
- Develop, create, plan, and execute brand plans that maximise brand equity, revenue and profit.
- Manage or oversee the development and execution of brand activations in all trade channels.
- Create KPIs to track and measure marketing programme effectiveness, ensure positive ROI.
- Manage the A&P deployment strategy, ensuring A&P spend is prioritised against business & brand objectives and managed to budget.
- Manage alignment process with central and Maison.
- Be an “ambassador” for the wine brands in the UK trade, by spending time regularly in both the on‑trade and off‑trade account universe and connecting with relevant trade stakeholders (buyers, sommeliers, business owners etc).
Performance Management
- Track brand performance, including monthly sales reporting and diagnostic assessment of the entire portfolio.
- Work hand in hand with Commercial Planning and Demand & Supply Planning to regularly monitor forecasting, vintage changes and stock allocations, proposing adjustments to ensure commercial goals are delivered.
People Management
- Manage and develop the Brand Manager Minuty & Chateau Galoupet, providing adequate mentorship in day‑to‑day work as well as guidance in longer‑term career development.
- Manage and develop the Wines Intern.
Professional experience & know how
- Strong brand management experience (minimum 7 years of experience).
- Experience in the UK wine trade (understanding of sales channels and key players).
- Understanding of brand development in a commercial context.
- Strong analytical skills to support data‑driven decision making.
- Previous experience in line management.
Personal & interpersonal skills
- Confident communicator with excellent interpersonal communication and presentation skills.
- Demonstrated success influencing cross‑functional key stakeholders, including senior leaders.
- Strong organisational skills & attention to detail.
- Proactive and solution driven, a mindset which sees and seizes opportunities for the brand.
- Able to adapt to the ever‑changing environment with strong sense of perseverance & resilience.
Languages
- Fluent English.
- Understanding of French is a plus.
Other skills
- WSET Wines level 3+ is a plus.
Senior Brand & Business Development Manager Wines – Maternity Cover in London employer: Moët Hennessy
Contact Detail:
Moët Hennessy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand & Business Development Manager Wines – Maternity Cover in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine industry. Attend events, tastings, and trade shows to meet potential employers and showcase your passion for brand management.
✨Tip Number 2
Be ready to talk strategy! When you land that interview, come prepared with insights on brand performance and market trends. Show them you know your stuff and can drive results for their wine brands.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After interviews or networking events, drop a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to show your interest in being part of the Moët Hennessy family right from the start.
We think you need these skills to ace Senior Brand & Business Development Manager Wines – Maternity Cover in London
Some tips for your application 🫡
Show Your Passion for Wine: When writing your application, let your love for wine shine through! Share any relevant experiences or stories that highlight your connection to the industry. We want to see your enthusiasm for the brands you'll be managing.
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific requirements of the Senior Brand & Business Development Manager role. Highlight your brand management experience and how it aligns with our goals at Moët Hennessy UK.
Be Data-Driven: Since this role involves a lot of analytical work, don’t shy away from showcasing your strong analytical skills. Include examples of how you've used data to drive brand performance in your previous roles. We love a good number cruncher!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Moët Hennessy
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing, like Cloudy Bay and Terrazas de los Andes. Understand their unique selling points, market positioning, and recent marketing campaigns. This knowledge will help you demonstrate your passion and strategic thinking during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive brand performance in the past. Bring examples of how you've analysed market trends or competitor activities to inform your strategies. This will show that you can make data-driven decisions, which is crucial for this role.
✨Demonstrate Leadership Experience
Since you'll be managing a team, highlight your previous line management experience. Share specific examples of how you've mentored team members or led projects to success. This will reassure them that you can effectively manage and develop the Brand Manager and intern.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific challenges, like launching a new vintage or improving brand distribution. Think through potential scenarios and your approach to solving them. This will showcase your proactive mindset and problem-solving skills, which are key for this position.