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For Companies At a Glance
- Tasks: Lead brand development and marketing strategies for niche spirits in the UK.
- Company: Join Moët Hennessy, a prestigious name in luxury spirits.
- Benefits: Enjoy competitive salary, remote work options, and exclusive brand events.
- Why this job: Be a brand ambassador and shape the future of iconic spirits.
- Qualifications: Experience in brand management or business development is essential.
- Other info: Opportunity to work with global teams and influence market presence.
The predicted salary is between 43200 - 72000 £ per year.
The Brand & Business Development Manager - Niche Spirits will be leading the development of Sir Davis, Eminente & Volcan in the UK. In alignment with the Maison’s vision and guidelines and the broader Moët Hennessy U.K. strategy, they are responsible for development of effective individual brand plans, commercial strategy and the planning and implementation of marketing activations across all channels and touch points. They will at all times act as Brand Ambassador vis-a-vis trade partners, press, VIPs and other friends of the brand.
BUSINESS DEVELOPMENT & STRATEGY
- Develop clear annual brand plan, defining strategic choices to meet brand and business targets and in line with Global Maison’s strategy. Support the choices with defined KPI’s.
- Collaborate with the Insights Team to maintain ongoing awareness of consumer insights, trends and competitors, disseminating the insights into action to inform activity and share with key stakeholders.
- Ensure the brands distribution across all strategic channels and customers (significant on-trade emphasis) in the UK.
- Proactively scout for new commercial opportunities to enhance sales performances in new and existing customers.
- Work with Commercial Planning and Revenue Growth Management teams to identify strong revenue and profit opportunities to fuel commercial plans.
- Work with the U.K. Demand & Supply Planner and Logistic/Supply Chain to monitor inventory and ensure smooth supply chain.
ADVOCACY & EDUCATION
- Act as a brand champion, the face of the Maison’s in the market.
- Responsible for communication and custodianship of brand and products both internally and externally.
- Forge robust relationships within the trade, ensuring the brand's influential presence and market recognition.
- Educate internally and externally, utilising credibility of personal knowledge and experience in spirits, cocktail, and UK drinks industry.
- Equip MHUK sales force with product knowledge, points of differentiation and value proposition in order to maximize revenue generation.
BRAND MANAGEMENT
- Inspired by the global brand platforms, curate elevated local experiences using 360* thinking, that resonate the brand DNA and purpose.
- Craft exceptional experiences that surprise and delight our customers and consumers.
- Deliver excellence from concept creation to implementation and evaluation.
- Develop and execute channel-relevant and consumer-centric activities that drive rate of sale or support key visibility opportunities of the highest quality execution.
- Oversee POSM orders, management, and usage, including regular strategic reviews of inventory.
- Design and develop local elevated tools and brand assets as necessary.
- Ensure all programs are delivered on time, within agreed budget and to the expected level of excellence in accordance with the brand values.
PERFORMANCE MANAGEMENT
- Monitor brand performance using sales, financial, market and consumer data and lead appropriate actions where required.
- Evaluate and report back on performance and ROI of each programme, identifying learnings and future optimisations.
- Manage brand A&P budget monthly ensuring effective and accurate budget management including administration of all invoices, monthly accruals and budget trackers.
- Work with Sales, Commercial Planning, Revenue Growth Management and Finance teams to deliver insightful business reviews for the Maisons.
- Deliver monthly sales reporting including all commercial analytics, monthly sales performance and marketing activity.
STAKEHOLDERS
- Establish and maintain a solid, trustworthy relationship with key Maison and Global (HQ) Spirits team and MH EMEA stakeholders.
- Inspire, motivate, and manage excellent working relationships with all cross-functional teams and external agencies to ensure timely excellence in delivery of agreed projects and follow-up on reporting of performance and key learnings.
Brand & Business Development Manager - Niches Spirits employer: Moët Hennessy
Contact Detail:
Moët Hennessy Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Business Development Manager - Niches Spirits
✨Tip Number 1
Familiarise yourself with the niche spirits market in the UK. Understanding current trends, consumer preferences, and key competitors will help you speak confidently about the industry during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the spirits industry, especially those connected to Moët Hennessy or similar brands. Attend industry events, tastings, or seminars to build relationships and gain insights that could give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of successful brand management and business development strategies you've implemented in the past. Highlighting measurable outcomes will showcase your ability to drive results and align with the company's goals.
✨Tip Number 4
Demonstrate your understanding of the importance of collaboration across teams. Be ready to share how you've effectively worked with sales, marketing, and supply chain teams in previous roles to achieve common objectives, as this is crucial for the position.
We think you need these skills to ace Brand & Business Development Manager - Niches Spirits
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and business development, particularly in the spirits or beverage industry. Use specific examples that demonstrate your ability to develop brand plans and commercial strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the niche spirits market and how your background aligns with the role. Mention your understanding of consumer insights and trends, and how you can leverage this knowledge to enhance brand performance.
Showcase Your Advocacy Skills: Emphasise your experience in acting as a brand ambassador. Provide examples of how you've built relationships within the trade and educated others about products, showcasing your ability to communicate effectively and represent a brand.
Highlight Performance Management Experience: Discuss your experience in monitoring brand performance and managing budgets. Include specific metrics or KPIs you've worked with, and how you've used data to inform strategic decisions and optimise brand activities.
How to prepare for a job interview at Moët Hennessy
✨Know Your Brands Inside Out
Make sure you have a deep understanding of Sir Davis, Eminente, and Volcan. Familiarise yourself with their unique selling points, target audience, and market positioning. This will help you demonstrate your passion and knowledge during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would develop annual brand plans and commercial strategies. Think about specific KPIs you would set and how you would collaborate with teams to achieve these goals. Be ready to share examples from your past experiences.
✨Demonstrate Relationship-Building Skills
As a Brand Ambassador, building relationships is key. Be prepared to talk about how you've successfully forged partnerships in the past, especially within the trade. Highlight your communication skills and ability to educate others about products.
✨Prepare for Performance Management Questions
Expect questions on how you would monitor brand performance and manage budgets. Have examples ready that showcase your analytical skills and how you've used data to drive decisions in previous roles.
