At a Glance
- Tasks: Lead luxury fashion and beauty communications, crafting innovative strategies and storytelling.
- Company: Join ModusBPCM, a creative luxury communications agency with a commitment to sustainability.
- Benefits: Competitive salary, professional development, and opportunities for growth in a dynamic environment.
- Other info: Collaborative culture with opportunities to mentor and develop talent.
- Why this job: Make an impact in the fashion and beauty industry while working with top-tier clients.
- Qualifications: Proven experience in luxury brand communications and strong leadership skills.
COMPANY OVERVIEW
ModusBPCM are a luxury communications agency with over 30 years of experience across industries including Fashion, Beauty, Hospitality, Travel and Design, with offices in London, New York and Los Angeles. We are known for our creative and innovative approach to communications, and our commitment to sustainability.
At ModusBPCM the primary function we perform for our clients is to raise and extend awareness around a client’s brand and their products. We do this via our three stage process:
- Strategy – planning for success
- Storytelling – crafting the story
- Community – getting it out there into the world
ROLE OVERVIEW
As Account Director - Fashion & Beauty Communications, you will serve as a senior leader within the agency, overseeing the strategic direction and execution of integrated communications across a portfolio of premium and luxury fashion, beauty and wellness clients. Acting as a trusted advisor to clients, you will provide strategic counsel, drive best-in-class service delivery, and identify opportunities for growth through innovative storytelling, brand positioning, partnerships and cultural relevance.
You will lead cross-functional teams across earned media, influencer marketing, partnerships, events and brand communications, ensuring all activity supports wider business objectives and delivers measurable impact. You will be responsible for nurturing client relationships, developing talent within the team, and contributing to the agency's commercial growth through both organic account development and new business opportunities. This role requires a strong understanding of both the fashion and beauty landscapes, excellent leadership capabilities, and a proven track record of delivering integrated communications for premium and luxury brands.
KEY RESPONSIBILITIES
- Strategic Leadership & Client Services
- Act as a senior point of contact for clients, delivering high-level counsel and strategic direction across all accounts.
- Lead the development and execution of integrated communication strategies that support clients’ commercial and brand goals.
- Drive measurable media results, ensuring consistent delivery of KPIs.
- Guide the narrative development process, identifying culturally relevant brand stories, expert-led commentary opportunities, product narratives, trend insights and campaign concepts across fashion, beauty and wellness.
- Lead client meetings, campaign planning sessions, seasonal reviews, and executive reporting.
- Oversee the production of comprehensive, insight-driven reports that demonstrate ROI and value.
- Lead integrated communications strategies spanning earned media, influencer marketing, partnerships, events, thought leadership and executive profiling.
- Lead and mentor Account Managers and Executives, providing ongoing training, performance feedback, and professional development.
- Management of team’s appraisals and check-ins with the support of Associate Directors, Managing Director and/or Strategic Director.
- Leads team weekly meetings, oversee delegation and prioritisation across accounts, ensuring best-in-class output from the team.
- Support talent development by identifying leadership opportunities for team members and fostering a collaborative, high-performance culture.
- Operational Management
- With the support of Communications Associate Director, Fashion and Beauty Senior Account Director, oversee the onboarding of all new fashion and beauty clients.
- Manage and execute launch events, seasonal press previews, media experiences and client activations across fashion and beauty accounts.
- Media, Talent & Industry Relations
- Leverage an extensive network of fashion editors, beauty editors, journalists, broadcasters, influencers, creators, industry experts and cultural tastemakers to drive awareness and engagement.
- Maintain and grow meaningful relationships with key media and cultural gatekeepers.
- Collaborate with Talent & Partnerships team to plan and implement talent and KOL strategy, identifying and securing partnerships that elevate brand storytelling and relevance.
- Develop and execute expert-led communications opportunities including founder profiling, practitioner positioning, treatment and service storytelling, and thought leadership programmes where relevant.
- Sample, Asset & Showroom Management
- Oversee product and asset management across fashion and beauty accounts, ensuring efficient distribution to media, influencers, partners and stakeholders.
- Ensure showroom and product presentation aligns with brand standards and supports media engagement.
- Oversee product placement opportunities, editorial requests, shoot support and gifting programmes, ensuring seamless execution and reporting.
- Support beauty product launches, sampling initiatives and media seeding programmes alongside traditional fashion sample management.
- New Business & Agency Growth
- Partner with the wider senior team to support new business development through ideation, proposal writing, and pitch leadership.
- Identify and cultivate new opportunities for organic growth within existing accounts, proactively proposing strategic initiatives to deepen client partnerships and expand scopes of work.
- Stay ahead of industry trends, proactively identifying opportunities for agency innovation and client growth.
- Contribute to agency thought leadership by participating in industry events, panels, and media commentary where appropriate.
- Identify opportunities to cross-sell agency services across fashion, beauty, wellness and lifestyle sectors.
- Contribute strategic insight and category expertise to new business pitches across multiple agency specialisms.
Communications Account Director (Fashion & Beauty) employer: ModusBPCM
ModusBPCM is an exceptional employer, offering a dynamic and creative work environment in the heart of London, where innovation meets luxury communications. With a strong commitment to employee growth, we provide ample opportunities for professional development and mentorship, fostering a collaborative culture that values sustainability and creativity. Join us to work with prestigious fashion and beauty brands, while enjoying the benefits of a supportive team and a vibrant office atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Account Director (Fashion & Beauty)
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like ModusBPCM!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including ModusBPCM.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for ModusBPCM.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at ModusBPCM!
We think you need these skills to ace Communications Account Director (Fashion & Beauty)
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at ModusBPCM.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to ModusBPCM!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at ModusBPCM. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at ModusBPCM
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
