At a Glance
- Tasks: Manage influencer partnerships and create impactful campaigns for top brands.
- Company: Join a leading agency known for innovative marketing strategies.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on creativity and collaboration.
- Why this job: Be at the forefront of influencer marketing and shape brand narratives.
- Qualifications: Experience in marketing or communications and strong relationship-building skills.
The predicted salary is between 40500 - 49500 £ per year.
POSITION PURPOSE
At Modus BPCM the primary function we perform for our clients is to raise and extend awareness around a client’s brand and their products.
- We do this via our three stage process;
- Strategy – planning for success
- Storytelling – crafting the story
Community – getting it out there into the world.
The role of Account Manager, Talent & Partnerships is to work closely with account teams to deliver best-in-class talent and partnership programmes across our client portfolio.
Working collaboratively across the agency, you will support the planning, execution and management of influencer, VIP and partnership activity, helping to create culturally relevant campaigns that drive meaningful results for our clients.
You will build and nurture relationships with talent, agents and creators, whilst developing your expertise across influencer marketing, paid partnerships and creative collaborations.
With support from senior team members, you will help identify opportunities, deliver campaigns and contribute to strategic thinking across the agency.
In this role, you will cultivate an abundance of relationships with talent including, VIPs, influencers, and creators and be well-versed in all aspects of influencer marketing – including: ideating, planning and activating paid influencer campaigns and prompting high-impact earned media results via creative programming.
While all Modus BPCM teams are involved in influencer marketing at some level, you are considered an expert on all things pertaining to influencers specifically.
Key areas of responsibility include
- Project management of partnerships, campaigns & special projects pertaining to Talent
- Community building + advisory across our client portfolio
- Supporting account teams where relevant
- Maintain relations with Talent agents + Talent alike
- Maintaining master Talent databases
- Act as the primary day-to-day point of contact for talent and partnerships workstreams across assigned clients, ensuring nothing falls through the cracks between teams
- ACCOUNTABILITIES
Your Day-to-Day
- Support & manage Account Executives / Assistants on all things Talent related, from casting, list building, relationships, community building, paid campaign outreach, events and more
- Work in collaboration with social media and PR teams to create client strategies that amplify activities through influencer engagement
- Build relationships with agents, and talent
- Proactively ideate opportunities to increase brand affinity and advocacy with influencers for client programs
- Understand various brand demographics, psychographics and overall target of type of influencer
- Paid Talent campaign management + programming
- Support the delivery of influencer marketing campaigns, taking ownership of day- to-day management while working alongside senior team members on larger-scale programmes.
- Own the end-to-end workback timeline for paid talent campaigns, flagging risks before they become problems
- Identify key larger Talent partnership opportunities for clients; create yearly activation plans for these partnerships
- Determine KPIs for paid influencer campaigns based on client goals
- Help draft and review contracts and briefs, work with brand legal teams on agreements
- Negotiate costs with agents/Talent to meet budget goals
- Deliver recap reports with strategic recommendations for client's next Talent campaign(s)
- Create/manage lists of social media Talent across agency portfolios
- Ongoing identification of new Talent
- Manage up, keep senior team and clients ‘ in the know’, proactively raise status updates rather than waiting to be asked
- Anticipate client and internal needs ahead of time, coming to meetings with solutions scoped out reather than waiting to be kep abreast by senior team or waiting to flag issues
- Build genuine and trusted relationships with talent and agents that extend transactional outreach -be the person they want to work with again
- NEW BUSINESS
- Support teams to develop new business assets, proposals case studies + ideation
- Attend and participate in brainstorms
- STRATEGIC THINKING AND PERSONAL SKILLS
- Demonstrate an understanding of the communications landscape and Modus BPCM’s role within it
- Understand the agency ‘big picture’ and your role within this
- Take a proactive approach to strategy + planning
- Feed into strategies and proposals as required
- Day to day idea generation
- Attend and contribute to brainstorms
- Be inquisitive, read widely and share information with team
- Continually refine and develop Talent knowledge + share with teams
- Constantly on the pulse, identifying culturally relevant tastemakers, creators and KOLs.
- Support team to understand and interpret client briefs, budgets, managing deadlines and maintaining admin support and reporting
- Strong interpersonal skills with the confidence to manage relationships across all levels: talent, agents, clients, internal teams
- Comfortable managing up: knowing what to elevate, when and with a solution attached to both clients and internally
- Able to read a room and adapt communication style for different stakeholders
- Build trust quickly – for clients and talent alike to see them as reliable and switched-on
- LEADERSHIP
- Professional at all times
- Problem solving mindet
- Collaborative mindset
- Results driven
- Open minded and inclusive
- Creative and inquisitive
- Accountable -taking ownership of outcomes on their accounts, not just tasks
- Confident giving constructive feedback to junior members of the team rather than just delegating
- PERSONAL MANAGEMENT
- Develop a results driven mindset
- Prioritise personal workload and support others
- Support and guide junior team members.
- A solid understanding of both commercial & culturally relevant talent
- Able to manage multiple accounts and effectively communicate with clients with creative ideas and solution-based strategies
- Extremely organized and manage time effectively
- Self-directed and entrepreneurial mindset with great presentation skills
- An insatiable appetite for the cultural landscape and an understanding of the luxury market
- Forward-thinking with the ability to propose innovative out of the box strategies and solutions to meet client objectives
- BUSINESS & FINANCE MANAGEMENT
- Report up, raise issues and help find solutions
- Confident having budget conversations directly with clients, not just relaying figures
- Be aware of client expenses and budgets and stick to them
- Ensure that time sheets are completed accurately and on time
- #J-18808-Ljbffr
Account Manager, Talent & Partnerships employer: ModusBPCM
ModusBPCM is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about luxury hospitality and the arts. With a focus on employee growth, you will have access to continuous learning opportunities and the chance to collaborate with industry leaders in a dynamic environment. Located in a thriving area, our team enjoys a supportive atmosphere that values innovation and encourages meaningful contributions to exciting campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager, Talent & Partnerships
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ModusBPCM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ModusBPCM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ModusBPCM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ModusBPCM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Manager, Talent & Partnerships
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ModusBPCM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ModusBPCM:Show us that you’ve done your homework! In your application, briefly mention what you admire about ModusBPCM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ModusBPCM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ModusBPCM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ModusBPCM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
