Head of Product Marketing

You make product marketing a strategic differentiator, from how we understand our markets through to how Modulr shows up in each of them. You lead the function and own a priority vertical yourself, so you stay close to real buyers rather than managing at a distance. You are hired ahead of your team and you build it.

Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability, built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we are trusted by over 6,000 businesses from fast-growing SMEs to global enterprises. We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure. As a regulated payments provider with over a decade of experience, we are the platform finance teams trust to run mission-critical operations.

The role involves leading product marketing across a business with several products, multiple priority verticals and two distinct go-to-market motions. In a crowded payments market, the sharper we are on who we serve and why we win, the harder every campaign, every launch and every sales conversation works. That clarity is what this role owns. There is a product marketer in the team today and further vertical seats to come. You are hired first so that you can define what those roles look like and hire into them, and you will shape how product marketing works alongside demand generation, sales and product. You will also personally own one of our priority verticals: Travel, Lending, corporate business payments or SME and accountants.

What you'll do:

• Own positioning and the narrative: Define sharp, differentiated positioning grounded in real customer insight and a clear point of view on where we win, and translate a technically rich platform into messaging that lands with finance, operations and commercial buyers.
• Define the value proposition for each market: Build a deep understanding of every vertical we serve: who the buyer is, what they are actually trying to solve, the regulatory and competitive context they operate in, and what makes Modulr the right answer for them.
• Talk to customers, constantly: Run customer conversations, win/loss and voice-of-customer work as a standing habit rather than an annual project, listen to how customers describe the problem and the product in their own words, and feed that language back into our positioning, our content and our sales conversations.
• Own a vertical yourself: Carry one priority vertical personally, as the source of truth on its buyers, its competitive landscape and its narrative.
• Run launches on a cadence: Own launch planning and tiering, with enablement attached and adoption measured, working closely with product on what gets built and how it reaches the market.
• Arm the commercial team: Pitches, decks, demo narratives, battlecards and win stories built from how buyers actually decide.
• Be the source of truth on the market: Competitive intelligence, buyer journeys and market insight synthesised into a clear read that shapes product, marketing and sales decisions.
• Build and lead the team: Define the vertical seats, hire them, and set the bar for craft across the function.
• Make AI part of how the team works: Research synthesis, message testing and content production compressed by workflows you build yourself.

Who you are:

You own positioning, messaging and launch tiering end to end, and you have built a persona and messaging system out of real customer research rather than internal opinion. You are an exceptional writer and communicator who can make a technically rich product feel simple, differentiated and compelling. You are genuinely curious about customers and you seek them out. You would rather spend an hour on a customer call than a day in a working session. You are credible as the senior voice in a room with product and sales, and you can hold a position under pressure. You judge your work by what it changes downstream: whether sales conversations get easier, whether the right buyers recognise themselves in our messaging, whether a launch lands and gets adopted.

What We Offer:

• Share Options – Company Share Option Plan (CSOP).
• Bonus – Annual discretionary bonus based on both company and individual performance.
• Flexible benefits – £1,000 to spend on benefits including private medical insurance, gym membership and dental.
• Wellbeing app – Confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions.
• Holidays – 33 days annual leave plus your birthday off.
• Learning opportunities – Two-day onboarding programme and continued support for development.
• Company-Wide Events – Participate in collaborative and engaging events with colleagues.
• Bike to work / E-bike scheme.

At Modulr, we are committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds.