Marketing Director in London

You’ll lead marketing across the entire business, with several products, multiple priority verticals and two distinct go-to-market motions. There’s a strong product, a loyal customer base and real momentum behind the business: you’re building the engine, not starting from scratch. This is a build, and you get to lead it.

Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability – built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we’re trusted by over 6,000 businesses from fast-growing SMEs to global enterprises. We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure. As a regulated payments provider with over a decade of experience, we’re the platform finance teams trust to run mission-critical operations.

The role involves reporting to the Chief Product Officer and leading marketing across the business. There’s a capable team in place and plenty of good work already happening. Your opportunity is to bring it all together: a single strategy, shared goals, and an operating rhythm that turns the team’s energy into a predictable, measurable demand engine. You’ll define what success looks like across the funnel and build the connective tissue, from clear OKRs to campaign attribution, that lets the team see and grow its impact. This is a builder’s role, and that’s the best part of it. You’ll be hands-on with the strategy, the campaigns and the numbers, and you’ll bring the AI workflows that help a focused team do the work of a much larger one. The business is wonderfully varied, with several products, multiple priority verticals and two distinct go-to-market motions, and the most effective leaders here build strong relationships well beyond their own team. If you enjoy shaping things and bringing people with you, you’ll thrive.

What you’ll do:

• Set the strategy and bring the team with you: You’ll define the marketing strategy and the OKRs, goals and operating cadence that give the whole team a shared plan and a clear definition of great.
• Own the demand engine: You’ll take paid acquisition to the next level, building rigorous testing and experimentation system across paid search and social so every pound works harder. You’ll also make content a flagship strength: from high-value thought leadership to SEO and GEO, content is how Modulr earns attention, builds trust and pulls inbound demand into the funnel.
• Drive commercial rigour: Working closely with RevOps to build the data and systems foundation that lets marketing operate as a confident, commercially minded function, connecting marketing, sales and the broader stack.
• Sharpen how Modulr shows up in market: You’ll make product marketing a real strategic differentiator. In a crowded payments market, the sharper we are on who we serve, the harder every campaign and sales conversation works. From ICP and positioning to messaging and product launches, you'll define how Modulr shows up in market.
• Build out the growth motions: You’ll launch and grow ABM into large enterprise across our priority verticals, build the partner-led motion that drives SME acquisition, and help shape the emerging product-led growth (PLG) motion that lets SMEs adopt Modulr for themselves.
• Grow events into a pipeline channel: You’ll grow events into a deliberate, high-impact pipeline channel that builds on the strong presence we already have.
• Lead and develop the team: You’ll develop the people on the team, help them do the best work of their careers, and hire selectively to add the skills that take us further.
• Make AI the team’s superpower: You’ll build workflows and agents yourself and coach the team to build their own, weaving AI through how marketing works day to day.

Who you are:

• A track record of building and scaling B2B marketing functions by bringing strategy, people and process together to build a team that produces consistent pipeline.
• Confidence owning the number across pipeline, CAC, payback and attribution, with the analytical sharpness and commercial acumen to translate data into clear prioritisation and confident decision-making.
• An entrepreneurial mindset and a track record of driving cross-functional change. You take initiative, focus on solutions rather than process, and you’re just as happy rolling up your sleeves alongside the team as you are setting direction.
• Experience across both product-led and sales-led growth motions, in businesses with several products and more than one priority vertical, paired with outstanding communication and stakeholder management across teams you don’t directly own.
• A bias to outcomes and the judgement to focus the team on the things that will make the biggest difference.
• Real fluency with AI, not just everyday use. You’ve built and shipped your own agents, automations and workflows, and you can sit down and prototype something yourself.

What We Offer You:

• Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation.
• Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance.
• Flexible benefits - £1000 to spend on benefits to suit you, including private medical insurance, gym membership, dental etc.
• Wellbeing app – confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available.
• Holidays - 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day, and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule.
• Learning opportunities - Our two-day onboarding program, ModStart, helps equip you for success. Learning doesn’t stop there; we’ll continue to support your development through various channels.
• Company-Wide Events - Participate in collaborative and engaging events with colleagues across the business.
• Bike to work / E-bike scheme.

At Modulr, we’re committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it’s the right thing for our people, our business, and the community we operate in.