At a Glance
- Tasks: Lead product marketing strategies and shape messaging for key market segments.
- Company: Join Modulr Finance, a dynamic player in the fintech space.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and customer insights.
- Why this job: Make a real impact in B2B fintech by defining value propositions and leading a team.
- Qualifications: Proven experience in B2B fintech marketing and strong writing skills.
The predicted salary is between 55000 - 65000 £ per year.
Modulr Finance Limited is seeking a senior Product Marketing lead to own positioning, launch tiering and vertical strategy.
You will shape how Modulr speaks to Travel, Lending, corporate payments or SME segments, working closely with demand gen, sales and product.
The role demands strong writing, customer insights and a track record in B2B fintech marketing.
You’ll define value propositions for each market, run customer conversations, and build a team around the function.
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Product Marketing Lead — Vertical Strategy & GTM employer: Modulr Finance Limited
Modulr is an exceptional employer that empowers its employees with real ownership and the opportunity to shape impactful payment solutions in a dynamic environment. With a strong focus on employee well-being, including generous benefits like share options, flexible holidays, and continuous learning opportunities, Modulr fosters a culture of collaboration and inclusivity. Located in London, you'll be part of a forward-thinking team that values innovation and personal growth, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead — Vertical Strategy & GTM
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Modulr Finance Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Modulr Finance Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Modulr Finance Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Modulr Finance Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead — Vertical Strategy & GTM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Modulr Finance Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Modulr Finance Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Modulr Finance Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Modulr Finance Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Modulr Finance Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Modulr Finance Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
