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- Tasks: Lead creative marketing strategies and engage with our vibrant sewing community.
- Company: Join a growing business passionate about modern sewing and creativity.
- Benefits: Competitive salary, flexible working options, and a supportive team environment.
- Why this job: Make a real impact in inspiring the next generation of sewists.
- Qualifications: Strong writing skills, creativity in content creation, and a passion for community engagement.
- Other info: Opportunity for career growth in a dynamic, close-knit team.
The predicted salary is between 38000 - 45000 £ per year.
We are looking for an experienced and passionate creative to join our team as a Marketing & Communications Manager. We are a small but growing business, providing modern sewing patterns and online workshops to a global community of sewists. Our brand ethos is that anyone can sew beautiful, high quality clothing from their own home and we make it achievable and exciting to do that. We have an engaged and loyal audience from all over the world and it’s our mission to not only reach more home sewists but also to encourage the younger generation to try sewing instead of shopping.
Digital marketing is the heart and soul of the Modern Sewing Co., with our weekly newsletters and posts helping to inspire and guide our audience to sew. Our tone is varied and ranges from sewing advice to community makes, in-depth pattern analysis, seasonal inspiration, opinion pieces, design hacks, reflections and product announcements. We’re looking for someone to continue this varied style and keep up with marketing trends, run paid ad campaigns, create content across all platforms and look after our customer care as we grow.
Your responsibilities as a Marketing & Communications Manager will include:
- Ensuring our paid and organic marketing is in line with our goals for growth
- Planning a varied and inspiring social media calendar
- Creating and editing content for social media and our website using a mixture of photography, videos and creative graphics
- Writing email campaigns to target specific customers
- Improving and maintaining email flows
- Keeping up to date on the latest social media trends
- Maintaining consistent brand messaging throughout all platforms
- Answering customer service emails each day - as the business grows we plan to separate this out of the role but initially it will be included, taking around 1 hour a day.
Growth & Forecasting:
- Work together with Hetty (founder) to set monthly and quarterly goals for marketing and paid ads, monitoring progress and being proactive to adjust course
- Analysing opportunities for growth by improving metrics such as customer retention and conversion rate
- Conducting customer and competitor research and maintaining an awareness of our position in the market
Instagram:
- Plan a monthly content schedule and brainstorm engaging ideas based around sewing
- Film Instagram content and edit the results to create high quality, creative videos
- Photograph any picture content and edit the results
- Use graphics to enhance communication
TikTok:
- Oversee building an audience on a new channel
- Create video content suitable for a TikTok audience/repost Instagram videos on TikTok
- Write a mixture of short and long form newsletters based on the topic of the week, written in the M.S.Co tone of voice
- Work on improvements to current flows
- Monitor success of flows and brainstorm improvements
- Upload the newsletters to the website blog
Meta Ads:
- Manage the Meta ad account and monitor the weekly progress of ads
- Analyse success and develop new ideas to test
- Contribute to creative brainstorming for producing video ads
Customer service emails:
- Answering customer service emails every week day (around 1 hour or less)
Outreach & collaborations (PR):
- Contacting potential collaborators such as likeminded companies to work on mini shared projects
- Communicating with influencers to set up collaborations
Your Skills:
We’re looking to hire someone with the following skills:
- Strong written communication skills for writing our long form emails. Being able to write in the tone of the company is paramount, as well as answering customer emails.
- Photography, videography and editing skills - this can be using a phone or our simple camera but it’s important you have a good eye and an understanding of our aesthetic to be able to create high quality content.
- Experience in using either Shopify or Google Analytics to extract and examine data.
- An understanding of sewing isn’t necessary but we’re looking to work with someone likeminded who is interested in creative pursuits and keen to work in a small business with a close knit team.
- A good eye for graphics and the general company aesthetic and experience in working with Canva/Illustrator/Capcut/Premiere Pro.
This role is a full time position, however we’d be open to applications for 4 days a week. Our team days in Hackney studio are Tuesday-Thursday with Monday and Friday being optional WFH days. Our working hours are 9am - 5.30pm. PAYE salary is £38,000 - 45,000 depending on experience.
If you would like to apply for the role please send the following to hetty@modernsewingco.com
Marketing & Communications Manager employer: Modern Sewing Co.
Contact Detail:
Modern Sewing Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Communications Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the sewing and marketing community. Attend events, join online forums, and connect with like-minded folks. You never know who might have a lead or insight that could land you the job!
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work in digital marketing, content creation, and customer engagement. Use platforms like Instagram or a personal website to showcase your skills and style – it’s all about making a memorable impression!
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on what’s hot in digital marketing and sewing. This will not only help you in interviews but also show that you’re passionate and proactive about the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Modern Sewing Co. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing & Communications Manager
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, let your creativity shine! Use a tone that reflects our brand's voice and don't be afraid to showcase your personality. We want to see how you can bring our ethos to life through your words.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing and communications. Connect your past roles to the responsibilities listed in the job description. We love seeing how your skills align with what we do at Modern Sewing Co!
Include Examples of Your Work: If you've got samples of your writing, social media posts, or any creative content you've produced, include them! This gives us a taste of your style and helps us envision how you'd fit into our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of applications and ensures you don’t miss out on any important updates from us. We can't wait to hear from you!
How to prepare for a job interview at Modern Sewing Co.
✨Know the Brand Inside Out
Before your interview, dive deep into Modern Sewing Co.'s ethos and offerings. Familiarise yourself with their products, social media presence, and recent campaigns. This will not only show your genuine interest but also help you align your ideas with their brand voice.
✨Showcase Your Creative Skills
Prepare a portfolio that highlights your photography, videography, and content creation skills. Include examples that resonate with the aesthetic of Modern Sewing Co. This will give them a clear picture of how you can contribute to their marketing efforts.
✨Be Ready to Discuss Trends
Stay updated on the latest digital marketing trends, especially in the sewing and crafting community. Be prepared to discuss how you would implement these trends in their marketing strategy, particularly for platforms like Instagram and TikTok.
✨Engage with Their Community
Familiarise yourself with the Modern Sewing Co. community by engaging with their social media posts and newsletters. Mention specific interactions or content that inspired you during the interview. This shows that you’re not just a candidate, but someone who genuinely cares about their audience.
