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- Tasks: Lead PR efforts, manage events, and build relationships with influencers and clients.
- Company: Join a luxury womenswear brand known for modern femininity and bespoke couture.
- Benefits: Work in a vibrant London setting with opportunities for mentorship and growth.
- Why this job: Be part of a dynamic team shaping the brand's global presence and marketing strategy.
- Qualifications: Experience in PR, marketing, or related fields; strong communication skills required.
- Other info: Position based in West End and Kensington, reporting directly to the Brand Director.
The predicted salary is between 43200 - 72000 £ per year.
Job Description Mode Search is exclusively partnered with a Luxury Brand in their search for a PR & VIP Manager This beautiful luxury womenswear label has become known in the industry as the epitome of modern femininity. The British brand offers both RTW and a bespoke couture. This position would be based between both the store in the West End of London and their head office in Kensington, the successful candidate will report to the Brand Director. ROLE DESCRIPTION Collaborate with Brand Director on global marketing strategy and seasonal messaging. Oversee creation of press materials (lookbooks, press releases) and maintain marketing calendar. Plan small projects and partner with Store Manager on event calendar. Manage wholesale partner marketing and co-op budgets. Build relationships with high-profile clients, influencers, and press. Oversee VIP fittings and garment loans, coordinating with stylists. Identify influencers for brand collaborations and track impact on awareness. Act as main contact for PR agencies to maximize media coverage. Organize brand events (launches, fashion shows, VIP events). Handle press requests and manage brand collaborations with luxury partners. Mentor junior team members, set KPIs, and track impact of marketing initiatives. Prepare regular reports on media coverage, VIP…
PR Manager - Luxury RTW employer: MODE SEARCH Ltd.
Contact Detail:
MODE SEARCH Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR Manager - Luxury RTW
✨Tip Number 1
Network with industry professionals and attend luxury fashion events in London. Building relationships with key players in the PR and fashion sectors can give you an edge when applying for this role.
✨Tip Number 2
Familiarize yourself with the brand's identity and recent campaigns. Understanding their marketing strategy and seasonal messaging will help you align your approach and demonstrate your passion during interviews.
✨Tip Number 3
Showcase your experience in managing high-profile client relationships and organizing events. Highlighting specific examples of successful collaborations or events you've managed can set you apart from other candidates.
✨Tip Number 4
Stay updated on current trends in luxury fashion and PR. Being knowledgeable about the latest influencers and media coverage can help you discuss relevant topics during your interview, showcasing your expertise.
We think you need these skills to ace PR Manager - Luxury RTW
Some tips for your application 🫡
Understand the Brand: Dive deep into the luxury brand's identity and values. Familiarize yourself with their previous PR campaigns, collaborations, and overall market positioning to tailor your application accordingly.
Highlight Relevant Experience: Emphasize your experience in PR, especially within the luxury sector. Detail specific projects you've managed, particularly those involving high-profile clients or events, to showcase your suitability for the role.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for the brand and the luxury fashion industry. Mention how your skills align with the responsibilities outlined in the job description, such as managing press materials and building influencer relationships.
Showcase Your Network: If you have established connections with influencers, press, or other key players in the luxury market, make sure to mention them. This can demonstrate your ability to leverage relationships for the benefit of the brand.
How to prepare for a job interview at MODE SEARCH Ltd.
✨Know the Brand Inside Out
Before your interview, make sure to research the luxury brand thoroughly. Understand its history, values, and recent collections. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its PR strategy.
✨Showcase Your PR Experience
Be prepared to discuss your previous PR experience in detail. Highlight specific campaigns you've worked on, especially those involving high-profile clients or events. Use metrics to showcase your impact, such as increased media coverage or successful influencer partnerships.
✨Demonstrate Relationship-Building Skills
Since this role involves building relationships with influencers and press, be ready to share examples of how you've successfully cultivated these connections in the past. Discuss your approach to networking and maintaining long-term professional relationships.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. For instance, you might be asked how you would handle a negative press situation or how you would plan a VIP event. Think through your responses and be ready to explain your thought process.
