At a Glance
- Tasks: Lead global PR and influencer strategy for a luxury fashion brand.
- Company: Join an award-winning luxury fashion house with strong ethical values.
- Benefits: Enjoy enhanced annual leave, maternity policy, and employee discounts.
- Other info: Hybrid working model with opportunities for growth and collaboration.
- Why this job: Make a real impact in the fashion industry while working creatively.
- Qualifications: 5+ years in PR and influencer marketing, preferably in luxury fashion.
The predicted salary is between 36000 - 60000 £ per year.
Mode Search is proud to be partnering with a fast-growing, award-winning luxury fashion house looking for an experienced and driven PR & Influencer Manager to lead press and influencer initiatives across the UK and US.
Renowned for its modern craftsmanship, strong ethical values, and commitment to timeless design, the brand has achieved international recognition and is stocked in leading global retailers. This is an exciting opportunity to join a purpose-led company that combines creativity, integrity, and impact while giving back to communities in need.
You will own the global PR and Influencer strategy, driving brand visibility, desirability, and engagement across key markets. Working closely with Marketing and Creative teams, you’ll deliver compelling storytelling moments through strong media relationships, influencer partnerships, and on-brand activations. This is a highly collaborative, hands-on role for a communications leader with both creative flair and commercial awareness.
Open to 3-6 Month Fixed-term contract.
- Lead global influencer strategy across the UK and US, prioritising authentic, long-term relationships that build brand equity and measurable results.
- Manage the influencer gifting programme, guiding a team to deliver targeted outreach aligned with launches and product priorities.
- Monitor influencer performance, analysing reach, EMV, engagement, and conversion to link activity directly to results.
- Support relationship-building trips or appointments in key markets such as New York or Los Angeles.
- Develop and execute a proactive seasonal press strategy to secure earned media across fashion, lifestyle, and business titles.
- Manage media lists and coverage, ensuring a forward-looking press calendar with timely brand stories and product news.
- Partner with the Content team to produce and distribute press materials and media assets.
- Plan and execute press days, influencer appointments, and gifting suites that support launches and key brand moments.
- Support wider brand activations with PR and influencer integration.
- Collaborate with performance marketing to align influencer activity with affiliate goals.
- Partner with wholesale teams to drive local press and influencer visibility around retail openings or regional campaigns.
- Manage PR and influencer budgets, ensuring all activity is cost-effective and well-documented.
- Maintain accurate tracking and reporting using data insights to inform strategy.
5+ years experience in PR and influencer marketing, ideally in luxury or premium fashion.
Highly organised, analytical, and creative with strong storytelling instincts and commercial understanding.
Hybrid working (2-3 days in the office).
Enhanced annual leave package increasing with tenure.
Company maternity policy.
Employee discount.
PR Executive - Fashion employer: MODE SEARCH Ltd.
Mode Search is an exceptional employer, offering a dynamic and collaborative work environment that fosters creativity and innovation in the luxury fashion sector. With a strong commitment to ethical values and community impact, employees benefit from enhanced annual leave, a supportive maternity policy, and generous employee discounts, all while working in a vibrant hybrid setting that encourages professional growth and meaningful contributions to the brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive - Fashion
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or PR professionals on social media. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio of your best work. Whether it’s press releases, campaigns, or influencer collaborations, showcasing your past successes can really make you stand out.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to brands you admire, like the luxury fashion house we’re partnering with. Express your interest and share how you can contribute to their PR and influencer strategies.
✨Tip Number 4
Keep your finger on the pulse of the industry. Stay updated on the latest trends in fashion PR and influencer marketing. This knowledge will not only help you in interviews but also show potential employers that you’re passionate and informed about the field.
We think you need these skills to ace PR Executive - Fashion
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Share any relevant experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with the brand's values and mission.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your PR and influencer marketing experience, especially in luxury fashion. We appreciate when candidates take the time to align their skills with what we're looking for!
Be Creative with Your Storytelling:Since this role is all about compelling storytelling, don’t hesitate to showcase your creative flair in your application. Use engaging language and examples that demonstrate your ability to craft narratives that resonate with audiences.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at MODE SEARCH Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into the luxury fashion house's ethos, values, and recent campaigns. Understanding their commitment to craftsmanship and ethical practices will help you align your answers with their mission.
✨Showcase Your PR Success Stories
Prepare specific examples of past PR and influencer campaigns you've led, especially in the fashion sector. Highlight measurable results, like increased engagement or media coverage, to demonstrate your impact and expertise.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your creativity and strategic thinking. Think of scenarios where you had to overcome challenges in PR or influencer marketing, and be ready to discuss how you turned those situations into successes.
✨Engage with Questions
At the end of the interview, ask insightful questions about their current PR strategies or upcoming campaigns. This shows your genuine interest in the role and helps you gauge if the company aligns with your career goals.
