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- Tasks: Lead social and marketing strategies to grow a passionate footwear brand into a movement.
- Company: Fast-growing performance footwear brand with a strong community focus.
- Benefits: Hybrid work model, competitive salary, and opportunities for creative collaboration.
- Other info: Exciting opportunity for ambitious individuals looking to shape a brand's future.
- Why this job: Join a dynamic team and make a real impact in the running culture.
- Qualifications: Experience in social media, brand growth, and community engagement.
The predicted salary is between 60000 - 80000 £ per year.
Mode Search is supporting a fast-growing performance footwear brand in the search for a Head of Social & Marketing. The business is at a pivotal stage of growth, with a proven product, a clear brand story, and strong early traction. They are now looking for a commercially minded and culturally connected leader to scale their brand presence from a passionate community into a broader movement.
This is a full-time hybrid role working 3 days a week in a London-based office and 2 from home. The position reports directly to the Chief Executive Officer and works in close collaboration with internal creative and performance functions, as well as external partners and collaborators.
The Role- Own and drive execution and growth across all social and marketing channels, from strategy through to hands-on delivery.
- Lead all first- and third-party social platforms, including content execution, community building, and distribution.
- Develop channel-first campaigns designed to increase reach, engagement, and audience quality rather than vanity metrics.
- Build, manage, and grow relationships across a third-party ecosystem, including athletes, creators, influencers, media, and reviewers.
- Collaborate closely with performance marketing teams to ensure alignment between creative output and paid media strategy.
- Oversee product seeding, placements, and event activations, translating physical brand moments into digital engagement and earned media.
- Establish and scale long-term partnerships with talent and collaborators, moving beyond one-off activations.
- Work alongside creative leadership to translate brand direction into scalable, platform-native execution.
- Ensure all outward-facing content remains culturally relevant, consistent, and aligned with brand identity.
- Take a hands-on approach to content creation, briefing, and execution while also leading and coordinating a wider network of contributors.
- Deep personal connection to running and its culture, with the ability to authentically engage with the community.
- Strong track record of driving brand growth across social and digital channels.
- Proven experience building and managing impactful third-party programmes across creators, athletes, influencers, and press.
- Strong understanding of platform-specific content across Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
- A balance of strategic thinking and executional capability, with a willingness to be hands-on.
- Awareness of broader cultural trends across sport, fashion, and lifestyle, and how they intersect with performance categories.
- Experience delivering successful seeding strategies, product placements, and live or experiential activations.
- Ability to integrate organic content strategies with paid performance marketing efforts.
- Highly proactive, ambitious, and motivated to build and scale a brand rather than maintain the status quo.
Please note that due to the high number of applications we are currently receiving, we are unfortunately not able to provide individual feedback to every candidate at this stage of the process. If your application is successful, you will be contacted by us in due course.
Head of Social & Marketing – High Growth Performance Footwear Brand in London employer: MODE SEARCH Ltd.
Contact Detail:
MODE SEARCH Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social & Marketing – High Growth Performance Footwear Brand in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who are already working at the brand or similar companies. Attend events, join online forums, and don’t be shy to slide into DMs – you never know who might help you land that interview!
✨Tip Number 2
Show off your passion for running and the culture around it. When you get the chance to chat with potential employers, share your personal experiences and how they connect to the brand’s mission. Authenticity goes a long way in making a memorable impression!
✨Tip Number 3
Be proactive in showcasing your skills! Create a portfolio of your past campaigns, social media strategies, or any content you've produced. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team. Let’s make this happen together!
We think you need these skills to ace Head of Social & Marketing – High Growth Performance Footwear Brand in London
Some tips for your application 🫡
Show Your Passion: Make sure to express your genuine love for running and its culture in your application. We want to see how you connect with the community and how that passion can drive our brand forward.
Tailor Your Experience: Highlight your previous successes in social and digital marketing, especially those that align with our brand's mission. We’re looking for someone who can demonstrate a strong track record of growth and engagement.
Be Authentic: When discussing your strategies and ideas, be yourself! Authenticity is key in connecting with our audience. We want to know how you would bring our brand story to life across various platforms.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at MODE SEARCH Ltd.
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's story, values, and current marketing strategies. Understand their community and how they engage with it. This will help you speak authentically about how you can contribute to their growth.
✨Showcase Your Social Savvy
Prepare examples of successful campaigns you've led across various social platforms. Be ready to discuss how you’ve built relationships with influencers and creators, and how you can leverage those connections for this brand.
✨Be Ready to Get Hands-On
This role requires a balance of strategic thinking and execution. Come prepared with ideas for content creation and community engagement that align with the brand’s identity. Show them you’re not afraid to roll up your sleeves!
✨Stay Culturally Relevant
Familiarise yourself with current trends in sport, fashion, and lifestyle. Be prepared to discuss how these trends intersect with performance footwear and how you can keep the brand at the forefront of cultural conversations.