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- Tasks: Lead social and marketing strategies to grow a passionate footwear brand into a movement.
- Company: Fast-growing performance footwear brand with a strong community focus.
- Benefits: Hybrid work model, competitive salary, and opportunity to shape brand identity.
- Other info: Collaborate with creative minds and influencers in a vibrant environment.
- Why this job: Join a dynamic team and make a real impact in the running culture.
- Qualifications: Experience in social media, brand growth, and community engagement.
The predicted salary is between 60000 - 80000 £ per year.
Mode Search is supporting a fast-growing performance footwear brand in the search for a Head of Social & Marketing. The business is at a pivotal stage of growth, with a proven product, a clear brand story, and strong early traction. They are now looking for a commercially minded and culturally connected leader to scale their brand presence from a passionate community into a broader movement.
This is a full-time hybrid role working 3 days a week in a London-based office and 2 from home. The position reports directly to the Chief Executive Officer and works in close collaboration with internal creative and performance functions, as well as external partners and collaborators.
- Own and drive execution and growth across all social and marketing channels, from strategy through to hands-on delivery.
- Lead all first- and third-party social platforms, including content execution, community building, and distribution.
- Develop channel-first campaigns designed to increase reach, engagement, and audience quality rather than vanity metrics.
- Collaborate closely with performance marketing teams to ensure alignment between creative output and paid media strategy.
- Oversee product seeding, placements, and event activations, translating physical brand moments into digital engagement and earned media.
- Establish and scale long-term partnerships with talent and collaborators, moving beyond one-off activations.
- Work alongside creative leadership to translate brand direction into scalable, platform-native execution.
- Ensure all outward-facing content remains culturally relevant, consistent, and aligned with brand identity.
- Take a hands-on approach to content creation, briefing, and execution while also leading and coordinating a wider network of contributors.
- Deep personal connection to running and its culture, with the ability to authentically engage with the community.
- Strong track record of driving brand growth across social and digital channels.
- Proven experience building and managing impactful third-party programmes across creators, athletes, influencers, and press.
- Strong understanding of platform-specific content across Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
- Awareness of broader cultural trends across sport, fashion, and lifestyle, and how they intersect with performance categories.
- Ability to integrate organic content strategies with paid performance marketing efforts.
- Highly proactive, ambitious, and motivated to build and scale a brand rather than maintain the status quo.
Head of Social & Marketing - High Growth Performance Footwear Brand employer: MODE SEARCH Ltd.
Contact Detail:
MODE SEARCH Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social & Marketing - High Growth Performance Footwear Brand
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage with potential colleagues on social media. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social and marketing. This is your chance to demonstrate how you can drive brand growth and engage communities, so make it pop!
✨Tip Number 3
Be proactive in your approach! Don’t just wait for job openings; reach out to companies you admire, like the performance footwear brand we’re supporting. Express your interest and share how you can contribute to their growth.
✨Tip Number 4
Stay culturally relevant! Keep an eye on trends in sport, fashion, and lifestyle. When you’re chatting with potential employers, show them you understand how these trends intersect with performance categories and how you can leverage them for brand success.
We think you need these skills to ace Head of Social & Marketing - High Growth Performance Footwear Brand
Some tips for your application 🫡
Show Your Passion: Let us see your enthusiasm for the performance footwear industry! Share your personal connection to running and how it influences your marketing strategies. This will help us understand why you're the perfect fit for our brand.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in social and digital channels. We want to see how you've driven brand growth and engaged communities in previous roles, so be specific!
Be Authentic: When writing your application, let your personality shine through. We value authenticity and want to know who you are beyond your professional achievements. Share stories that reflect your cultural connections and creativity.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at MODE SEARCH Ltd.
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's story, values, and products. Understand their unique selling points and how they differentiate themselves in the performance footwear market. This will not only show your genuine interest but also help you align your vision with theirs.
✨Showcase Your Social Savvy
Prepare to discuss specific social media campaigns you've led or contributed to. Highlight your understanding of platform-specific content and how you've driven engagement and growth. Be ready to share metrics that demonstrate your success, focusing on quality over vanity metrics.
✨Cultural Relevance is Key
Familiarise yourself with current trends in sport, fashion, and lifestyle that intersect with performance categories. Be prepared to discuss how you can keep the brand culturally relevant and engage authentically with the community. This shows you're not just a marketer, but a cultural connector.
✨Collaboration is Crucial
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with creative and performance marketing teams. Emphasise your ability to integrate organic strategies with paid efforts, showcasing your holistic approach to brand growth.