At a Glance
- Tasks: Lead global marketing strategy and drive brand engagement for a luxury fashion house.
- Company: Join an internationally recognised luxury Ready-to-Wear fashion brand based in London.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborate with creative teams and industry influencers in a fast-paced environment.
- Why this job: Shape the future of luxury fashion and make a significant impact on global brand presence.
- Qualifications: Extensive experience in luxury marketing and proven leadership skills.
The predicted salary is between 50000 - 70000 £ per year.
Mode Executive is partnering with an internationally recognised luxury Ready-to-Wear fashion house to appoint an exceptional Global Marketing Director.
This is a key executive appointment for a commercially minded marketing leader with a strong luxury background, capable of shaping global brand strategy while driving commercial performance and customer engagement across international markets.
Based in London, this position reports directly to the Chief Executive Officer and will work closely with senior leadership across Creative, Product, Commercial, Retail, Wholesale and E-commerce.
The successful candidate will lead the global marketing function, overseeing brand communications, integrated campaigns, digital marketing, PR, partnerships and customer engagement to strengthen the brand's international presence and support its continued growth.
The Role
- Develop and deliver a global marketing strategy aligned with the company's commercial objectives and long-term brand vision.
- Lead the creation and execution of integrated seasonal campaigns, product launches, fashion week initiatives and brand activations across all consumer touchpoints.
- Drive consistent global brand positioning while ensuring relevance across key international markets.
- Oversee all marketing channels including digital, social media, CRM, content, paid media, events and experiential marketing.
- Partner closely with Creative and Product teams to ensure marketing initiatives accurately reflect the brand's identity, collections and storytelling.
- Lead global PR and communications strategies, managing agency relationships and cultivating strong networks across media, industry, cultural partners, influencers and VIPs.
- Identify and develop strategic partnerships and collaborations that enhance brand awareness and cultural relevance.
- Work alongside E-commerce teams to improve customer acquisition, retention, conversion and lifetime value through data-driven marketing initiatives.
- Support Retail and Wholesale teams with marketing programmes, client engagement strategies, store activations and international market launches.
- Manage global marketing budgets, agency partnerships and campaign performance, ensuring measurable return on investment.
- Build, mentor and develop a high‑performing international marketing team while fostering collaboration across the wider business.
- Monitor market trends, competitor activity and evolving consumer behaviour to identify opportunities for innovation and growth.
- Establish clear performance metrics and regularly report on campaign effectiveness and commercial impact to the executive leadership team.
Requirements
- Significant senior marketing leadership experience within the luxury fashion industry, ideally within Ready-to-Wear.
- Demonstrated success developing and executing international marketing strategies for a global luxury brand.
- Strong understanding of luxury brand positioning, consumer behaviour and omnichannel marketing.
- Proven experience leading integrated marketing campaigns across digital and traditional channels.
- Extensive knowledge of PR, communications, influencer marketing, brand partnerships and cultural engagement.
- Strong commercial awareness with the ability to balance long‑term brand equity and short‑term business objectives.
- Experience working collaboratively with executive leadership and creative teams in a fast‑paced luxury environment.
- Excellent leadership skills with experience building and managing high‑performing marketing teams.
- Strong analytical capabilities with experience using customer insights and performance data to inform strategic decision‑making.
- Exceptional communication, presentation and stakeholder management skills.
- A collaborative, entrepreneurial approach with the ability to thrive in a dynamic, founder‑led or high‑growth environment.
- Passion for luxury fashion, craftsmanship and creating meaningful consumer experiences.
- #J-18808-Ljbffr
Global Marketing Director - Luxury RTW Brand employer: Mode Executive
Mode Executive is an exceptional employer that champions creativity and innovation in the luxury fashion sector. With a fully remote work culture, employees enjoy the flexibility to collaborate across global teams while benefiting from professional growth opportunities and mentorship from industry leaders. The company fosters a supportive environment where your artistic vision can thrive, making it an ideal place for passionate individuals looking to make a significant impact in the world of luxury branding.
StudySmarter Expert Advice🤫
We think this is how you could land Global Marketing Director - Luxury RTW Brand
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Mode Executive!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Mode Executive.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Mode Executive.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Mode Executive!
We think you need these skills to ace Global Marketing Director - Luxury RTW Brand
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Mode Executive.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Mode Executive!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Mode Executive. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Mode Executive
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
