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- Tasks: Lead global marketing strategy for a luxury fashion brand, driving growth and engagement.
- Company: Fast-growing, award-winning designer fashion house committed to sustainability.
- Benefits: Join a purpose-driven team with a focus on creativity and impact.
- Why this job: Shape the future of modern luxury while working with a passionate team.
- Qualifications: 10-15 years in luxury marketing with strong leadership and strategic skills.
- Other info: Opportunity to influence brand positioning and connect with a global audience.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Mode Executive is proud to be partnering with a fast-growing, award-winning designer fashion house seeking a visionary Global Brand Marketing Director to lead its global marketing, brand, and communications strategy. Known for its craftsmanship, innovation, and modern approach to luxury, the brand has become a favourite among style-conscious clientele worldwide and is stocked in leading international retailers. This role reports directly into the CEO.
This is a rare opportunity to join a purpose-driven company that combines timeless design with a commitment to sustainability and social impact.
As a key member of the leadership team, you will shape how the brand is expressed globally — from its values and storytelling to the way it connects with press, influencers, and its growing international community.
You’ll lead a multidisciplinary team spanning brand, PR & influencer relations, content, customer marketing, and creative. Working closely with e-commerce, product, and operations teams, you’ll ensure marketing and business goals are aligned to drive growth, engagement, and long-term brand equity.
This is a hands-on, strategic leadership role for someone who thrives on blending creativity with commercial impact.
The Role
- Define and execute the brand’s global marketing strategy to drive awareness, desirability, and growth.
- Translate company objectives into clear, measurable marketing plans with defined priorities, budgets, and KPIs.
- Act as a strategic partner to senior leadership, helping shape the next chapter of the brand’s evolution.
- Build and inspire a high-performing team that values creativity, collaboration, and accountability.
- Strengthen and evolve brand positioning within the global luxury landscape.
- Ensure consistent, distinctive brand communication across all channels and markets.
- Monitor market trends and competitor activity to maintain a leadership edge.
- Develop and lead a global PR and influencer strategy, securing premium media exposure and strategic partnerships.
- Oversee brand events, collaborations, and activations that deepen cultural relevance.
- Manage ambassador and affiliate programmes to amplify reach and engagement.
- Lead the content strategy across all owned, earned, and paid channels.
- Oversee creative storytelling, ensuring all brand communications are inspiring and on-message.
- Maintain the highest standards of quality and consistency across all marketing touchpoints.
- Develop customer engagement and retention strategies that enhance loyalty and lifetime value.
- Champion customer insights to inform marketing, product, and business decisions.
- Oversee CRM and lifecycle marketing with a data-driven, personalised approach.
- Define marketing KPIs and ensure consistent tracking, analysis, and reporting.
- Use insights to optimise performance and balance creativity with commercial results.
Requirements
- 10-15 years’ experience in marketing within the luxury, fashion, or lifestyle sectors, ideally with international exposure.
- Proven expertise across brand building, PR, influencer relations, content strategy, and customer engagement.
- A strategic, data-informed mindset with a creative edge.
- Strong leadership experience managing and scaling multidisciplinary teams.
- Excellent communication, presentation, and stakeholder management skills.
- Commercially astute, with a deep understanding of ROI and growth levers.
- Passionate about craftsmanship, sustainability, and shaping the future of modern luxury.
How to apply
To apply, please send your CV to chelsea@modesearch.co.uk or click the apply button.
Please note: due to high volumes of interest, only shortlisted candidates will be contacted.
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Global Brand Marketing Director - Luxury Fashion Brand employer: Mode Executive
Contact Detail:
Mode Executive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Marketing Director - Luxury Fashion Brand
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Showcase your personal brand! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate how you can add value to the luxury fashion world.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their values, recent campaigns, and market position. We want you to walk in confidently, ready to discuss how you can elevate their brand strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who align with our mission in the luxury sector.
We think you need these skills to ace Global Brand Marketing Director - Luxury Fashion Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Global Brand Marketing Director role. Highlight your achievements in luxury fashion marketing, as we want to see how you can bring value to our brand.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for luxury fashion and sustainability, and explain how your vision aligns with our brand's values and goals.
Showcase Your Leadership Skills: As a key member of our leadership team, we need to see your experience in managing multidisciplinary teams. Provide examples of how you've inspired creativity and collaboration in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Mode Executive
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent campaigns. Understand their unique selling points and how they position themselves in the luxury market. This knowledge will not only impress but also help you articulate how your vision aligns with theirs.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed successful marketing strategies in the past. Be ready to share measurable outcomes and how you balanced creativity with commercial impact. This role is all about blending strategy with innovation, so highlight your experience in both areas.
✨Demonstrate Leadership Skills
As a potential leader, it's crucial to showcase your ability to inspire and manage teams. Share stories that illustrate your leadership style, how you've built high-performing teams, and how you foster collaboration. Make it clear that you can motivate others while driving results.
✨Engage with Current Trends
Stay updated on the latest trends in luxury fashion and marketing. Be prepared to discuss how these trends could influence the brand's strategy moving forward. Showing that you're not just aware of the market but also have ideas on how to leverage trends will set you apart.