At a Glance
- Tasks: Lead global brand strategy and marketing for a luxury accessories brand.
- Company: Fast-growing contemporary luxury brand with a strong reputation.
- Benefits: Hybrid work, significant leadership visibility, and opportunity to shape brand identity.
- Other info: Collaborate closely with the Founder and senior leadership team.
- Why this job: Join a transformational stage in luxury fashion and make a real impact.
- Qualifications: 15+ years in brand leadership, preferably in luxury or premium sectors.
The predicted salary is between 90000 - 110000 £ per year.
Mode is proud to be partnering with an exciting, fast-growing contemporary luxury accessories brand seeking a highly accomplished Brand & Marketing Director to lead its global brand, marketing and communications strategy. This is a pivotal leadership opportunity within a purpose-driven London-based business that has built a strong reputation for distinctive design, exceptional craftsmanship and a modern approach to luxury. With an increasingly international customer base and ambitious growth plans, the business is entering an exciting next phase.
The Brand & Marketing Director will play a central role in defining the next chapter of the brand, balancing creative excellence, brand desirability and measurable commercial growth. Reporting directly to the Managing Director and working closely with the Founder, this is a highly influential role with significant ownership over the brand's global direction.
The Role
- Define and evolve the global brand strategy, positioning and creative direction
- Lead integrated global marketing and communications strategies across international markets
- Establish a clear and distinctive brand identity across every customer touchpoint
- Set the creative standard across campaigns, photography, content and brand communications
- Oversee PR, communications, influencer marketing, social media, content and brand activations
- Develop campaigns that build long-term brand equity, cultural relevance and customer desirability
- Work closely with the Founder, Managing Director and senior creative stakeholders to shape the brand's future direction
- Partner with Product, E-commerce, Retail, Wholesale and Operations to ensure a consistent customer experience
- Use customer insight, market trends and commercial data to inform brand and marketing strategy
- Own and optimise marketing budgets, ensuring investment delivers measurable commercial return
- Lead, inspire and develop a multidisciplinary team spanning Creative, Graphic Design, PR & Communications, Marketing, Social, Content and Brand Activations
- Drive international brand growth while maintaining a consistent and elevated global identity
- Identify new opportunities to strengthen the brand's cultural relevance and market position
- Champion innovation, emerging technologies and AI to enhance creativity, efficiency and marketing performance
Requirements
- 15+ years' experience in senior brand and marketing leadership roles
- Strong background within luxury, premium fashion, accessories or lifestyle
- Proven track record of building and scaling brands across international markets
- Significant experience developing brand strategy and leading integrated 360° marketing campaigns
- Exceptional creative judgement and a sophisticated understanding of luxury and contemporary aesthetics
- Experience working closely with Founders, Art Directors and creative teams
- Strong expertise across brand strategy, marketing, PR, influencer, content, social and communications
- Commercially astute, with experience managing significant budgets and demonstrating ROI
- Strong understanding of customer insight, market trends and data-led decision making
- Proven experience building, mentoring and leading high-performing multidisciplinary teams
- Exceptional communication, presentation and senior stakeholder management skills
- An inspiring and credible leader who can operate with both creative instinct and commercial discipline
- Passion for craftsmanship, innovation and the evolving luxury landscape
- Experience leveraging AI and emerging technologies within creative and marketing environments
The Opportunity
This is an opportunity to join a high-growth contemporary luxury brand at a genuinely transformational stage, with the chance to shape its global identity, creative direction and commercial trajectory. You will have significant visibility at senior leadership level, working directly with the Managing Director and Founder and leading a broad multidisciplinary team.
London | Permanent | Hybrid
Please note: due to high volumes of interest, only shortlisted candidates will be contacted.
Brand Marketing Director - Luxury Accessories employer: Mode Executive
Join a dynamic and purpose-driven luxury accessories brand in London, where creativity meets commercial acumen. As a Brand Marketing Director, you'll thrive in a collaborative environment that champions innovation and craftsmanship, while enjoying opportunities for professional growth and leadership visibility. With a commitment to excellence and a strong international presence, this company offers a unique platform to shape the future of luxury branding.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Director - Luxury Accessories
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mode Executive and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mode Executive are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mode Executive on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mode Executive. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Director - Luxury Accessories
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mode Executive. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mode Executive:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mode Executive’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mode Executive
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mode Executive will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mode Executive, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
