At a Glance
- Tasks: Plan and execute exciting trade events that showcase Global's brands and products.
- Company: Join a leading media company with a vibrant culture and innovative spirit.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to work across diverse teams and projects.
- Why this job: Be at the forefront of creative marketing and make a real impact in the industry.
- Qualifications: Experience in marketing or events, strong project management skills, and a passion for media.
The predicted salary is between 40000 - 50000 £ per year.
Global's Commercial Marketing team helps bring our brands, products and commercial opportunities to life for agencies and clients through events, activations and communication. The Trade Events Marketing Manager reports to the Commercial Marketing Lead, Events, Activations and Talent, supporting the Commercial Marketing leadership team in planning and hosting top‑tier Global‑owned events and activations for our Commercial audiences and in how we present at key industry events. This is a new role created to support an increased volume of trade activations and events as Global’s commercial proposition expands across Audio, Outdoor and Video. Although the role sits within the Audio & Entertainment Go-to‑Market team, you will also work across our Outdoor portfolio. You will play a critical role in ensuring that our marketing activations and events have an overarching plan, are delivered brilliantly, on time and with impact. The role is highly cross‑functional, working closely with the Commercial Marketing team, external events and industry bodies, and key internal stakeholders across Sales, Design, Communications and Product.
Key Responsibilities
- Planning and Roadmap (25%)
- Shape an events and activation plan that brings Global’s commercial story to life across Radio, Outdoor, Global Studios and DAX in a creative, clear and compelling way.
- Create a clear plan to service different audience and market segments.
- Support the Commercial Marketing Lead in communications and negotiations with external suppliers and events.
- Project Management & Delivery (50%)
- Own work streams or end‑to‑end activations – from brief to delivery – ensuring timelines, stakeholders and outputs stay on track.
- Lead the planning and delivery of client‑facing events, hosted experiences, trade activity and internal Sales launches.
- Work closely with Commercial Design, Communications, the wider Marketing and Sales teams to deliver joined‑up activity.
- Manage multiple projects and work streams simultaneously, balancing deadlines, budgets and stakeholder feedback.
- Support with securing and managing Talent at events.
- Administration & Reporting (25%)
- Conduct ROI analysis: agree clear objectives and success measures upfront, track campaign and event performance, and share commercial results and insights.
- Proactively implement learnings from previous campaigns.
- Support budget tracking, supplier management and general project administration as needed, including keeping a clear log of activity and progress to share with support teams (Legal, Finance).
- Maintain an up‑to‑date Preferred Supplier List to improve efficiency.
- Ensure activity is delivered to a high standard and in line with Global brand guidelines and processes.
What You’ll Love About This Role
- Think Big: You get excited by big ideas and love delivering standout activations and events that bring Global’s commercial story to life.
- Own It: You are proactive and accountable, with the drive to lead projects from start to finish and make things happen.
- Keep it Simple: You love to be organised, creating clarity, structure and momentum across every stage of a project.
- Better Together: You are team‑spirited, collaborative and brilliant with people, bringing teams and partners together to deliver great work.
What Success Looks Like
- Built strong relationships across the Commercial Marketing team and with key stakeholders across the business.
- Understood Global’s commercial priorities, products and customer audiences.
- Created an Events and Activation calendar that plots key industry events, Global branded events and Commercial activations.
- Took ownership of key projects and delivered them smoothly from planning through to execution through excellent project management and communication.
- Supported the creation of high‑quality B2B marketing content and events that engage clients and agencies.
- Helped improve ways of working across planning, delivery and reporting.
What You’ll Need
- Experience in Commercial or Trade Marketing, B2B marketing or events.
- Confidence in your project management skillset with outstanding organisational skills and strong attention to detail.
- Experience delivering events, activations or campaigns in a fast‑paced environment.
- Comfort with ambiguity and last‑minute adjustments to the plan.
- Strong written communication skills across presentations and event invites and comms.
- Ability to manage multiple stakeholders with different points of view and keep projects moving at pace.
- A proactive, positive and solutions‑focused approach.
- Strong interpersonal communication skills and confidence working with a range of teams and seniority levels.
- Comfortable working with budgets, timelines, reporting and campaign administration.
- A strong interest in media, advertising and how brands connect with audiences.
- Experience across Radio, Outdoor, Podcasts, Video or Digital media is a bonus but not essential.
Trade Events Marketing Manager employer: MOBOLISE
Global is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about marketing and events. With a focus on employee growth, we offer opportunities to lead innovative projects and engage with top-tier industry events, all while being part of a supportive team that values creativity and accountability. Located in a vibrant environment, our employees enjoy the thrill of working at the forefront of audio, outdoor, and video marketing, making every day both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Events Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MOBOLISE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MOBOLISE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MOBOLISE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MOBOLISE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Trade Events Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MOBOLISE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MOBOLISE:Show us that you’ve done your homework! In your application, briefly mention what you admire about MOBOLISE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MOBOLISE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MOBOLISE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MOBOLISE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
