At a Glance
- Tasks: Lead CRM strategy to enhance customer engagement and retention across multiple brands.
- Company: Join a top UK retail business with over 240 stores and 6,000 employees.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Be at the forefront of marketing and digital transformation in a thriving company.
- Why this job: Make a real impact on customer loyalty and drive commercial success in a high-impact role.
- Qualifications: Experience in CRM strategy and a passion for customer engagement.
The predicted salary is between 60000 - 80000 £ per year.
We are delighted to be working in partnership with one of the UK’s leading retail businesses, home to well known high-street brands and employing over 6,000 people, across a growing estate of over 240 stores. They are looking for a Senior CRM Manager to lead customer engagement, retention and loyalty strategy across their multi-brand estate, with a particular focus on driving frequency, customer lifetime value and measurable commercial performance.
In this high-impact role, you will sit at the centre of marketing, digital and technology transformation within the organisation, working across the brands to manage millions of customer relationships, industry-leading loyalty programmes, and increasingly personalised digital experiences. This includes web, app, paid media, CRM and ordering channels.
You will lead the development of customer journeys, lifecycle communications, segmentation strategies and loyalty engagement programmes that drive meaningful commercial outcomes.
Key Responsibilities include:
- Lead CRM strategy across customer acquisition, engagement, retention and reactivation
- Develop and optimise lifecycle journeys across email, push notifications, SMS and app channels
- Drive measurable improvements in key KPIs including frequency, customer lifetime value, retention, open rates, click-through and conversion
- Own campaign planning and CRM calendars aligned to brand and commercial priorities
Senior CRM Manager employer: Mobilus Ltd
As a Senior CRM Manager at one of the UK's leading retail businesses, you will thrive in a dynamic and innovative work culture that prioritises employee growth and development. With access to industry-leading loyalty programmes and a focus on personalised customer experiences, you will play a pivotal role in shaping the future of customer engagement while enjoying a supportive environment that values collaboration and creativity. The company's commitment to its employees is reflected in its extensive training opportunities and a vibrant workplace that fosters both professional and personal growth.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections can be in landing that Senior CRM Manager role.
✨Tip Number 2
Showcase your skills! Prepare a portfolio or case studies that highlight your previous successes in CRM strategies. We want to see how you’ve driven customer engagement and retention in past roles.
✨Tip Number 3
Ace the interview! Research the company’s brands and their current CRM efforts. We recommend coming up with ideas on how you could enhance their customer journeys and loyalty programmes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can contribute to our mission of driving meaningful commercial outcomes.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior CRM Manager role. Highlight your experience in customer engagement and retention strategies, and don’t forget to mention any specific achievements that demonstrate your impact on KPIs.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about CRM and how your skills align with the company’s goals. Be sure to mention your experience with multi-channel strategies and how you can drive measurable results.
Showcase Your Analytical Skills:Since this role focuses on driving commercial performance, make sure to showcase your analytical skills. Include examples of how you've used data to inform your CRM strategies and improve customer lifetime value.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Mobilus Ltd
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and tools. Familiarise yourself with the specific platforms the company uses, and be ready to discuss how you can leverage them to enhance customer engagement and retention.
✨Showcase Your Strategic Thinking
Prepare examples of past campaigns where you’ve successfully driven customer loyalty and engagement. Highlight your ability to develop and optimise lifecycle journeys, and be ready to discuss how you would approach similar challenges in this role.
✨Understand the Brand Landscape
Research the company’s brands and their target audiences. Be prepared to discuss how you would tailor CRM strategies for each brand to drive frequency and customer lifetime value, showing that you understand their unique market positions.
✨Metrics Matter
Be ready to talk numbers! Understand key performance indicators like retention rates, open rates, and conversion metrics. Discuss how you’ve improved these metrics in previous roles and how you plan to do the same here.
