At a Glance
- Tasks: Lead CRM strategy and optimise customer journeys across various channels.
- Company: One of the UK's leading retail businesses with a vibrant culture.
- Benefits: Fantastic benefits, career development opportunities, and a dynamic work environment.
- Other info: Join a team that values innovation and personal growth.
- Why this job: Make a real impact on customer experiences and drive loyalty in a multi-brand setting.
- Qualifications: 5 years of CRM management experience in B2C or D2C sectors.
The predicted salary is between 50000 - 60000 £ per year.
We are delighted to be working in partnership with one of the UK’s leading retail businesses, home to well known high‑street brands and employing over 6,000 people, across a growing estate of over 240 stores. In this high‑impact role, you will sit at the centre of marketing, digital and technology transformation within the organisation, working across the brands to manage millions of customer relationships, industry‑leading loyalty programmes, and increasingly personalised digital experiences. This includes web, app, paid media, CRM and ordering channels. You will lead the development of customer journeys, lifecycle communications, segmentation strategies and loyalty engagement programmes that drive meaningful commercial outcomes.
Key Responsibilities include:
- Lead CRM strategy across customer acquisition, engagement, retention and reactivation
- Develop and optimise lifecycle journeys across email, push notifications, SMS and app channels
- Drive measurable improvements in key KPIs including frequency, customer lifetime value, retention, open rates, click‑through and conversion
- Own campaign planning and CRM calendars aligned to brand and commercial priorities
- Support the ongoing evolution of loyalty programmes
- Work closely with Brand and Commercial teams to develop compelling member propositions, rewards and promotional mechanics
- Use customer insight and loyalty data to identify growth opportunities and behavioural trends
The successful Senior CRM Manager will have around 5 years CRM Management experience within B2C, D2C or consumer sectors, with a focus on loyalty in a multi‑brand environment. They will have demonstrable experience of working with CRM and marketing automation platforms, along with a strong commercial mindset and a clear understanding of how CRM drives revenue and customer value. Strong stakeholder management skills are essential, along with excellent presentation skills and a naturally analytical mindset. Experience of working with customer segmentation and personalisation strategies would be highly advantageous.
This is a fantastic and rewarding opportunity to work at the heart of customer experiences in a varied and exciting role, with fantastic benefits and realistic career development opportunities to complement the role.
Senior CRM Manager employer: Mobilus Limited
As a Senior CRM Manager at one of the UK’s leading retail businesses, you will thrive in a dynamic and innovative environment that values employee growth and collaboration. With over 6,000 employees across 240 stores, the company offers competitive benefits, a strong focus on work-life balance, and ample opportunities for career advancement, making it an excellent employer for those seeking to make a meaningful impact in customer engagement and loyalty strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mobilus Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mobilus Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mobilus Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mobilus Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mobilus Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mobilus Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mobilus Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mobilus Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mobilus Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mobilus Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
