At a Glance
- Tasks: Lead CRM strategy and optimise customer journeys across various channels.
- Company: One of the UK's leading retail businesses with a vibrant culture.
- Benefits: Fantastic benefits, career development opportunities, and a dynamic work environment.
- Other info: Join a team that values innovation and personal growth.
- Why this job: Make a real impact on customer experiences and drive loyalty in a multi-brand setting.
- Qualifications: 5 years of CRM management experience in B2C or D2C sectors.
The predicted salary is between 50000 - 60000 £ per year.
We are delighted to be working in partnership with one of the UK’s leading retail businesses, home to well known high‑street brands and employing over 6,000 people, across a growing estate of over 240 stores. In this high‑impact role, you will sit at the centre of marketing, digital and technology transformation within the organisation, working across the brands to manage millions of customer relationships, industry‑leading loyalty programmes, and increasingly personalised digital experiences. This includes web, app, paid media, CRM and ordering channels. You will lead the development of customer journeys, lifecycle communications, segmentation strategies and loyalty engagement programmes that drive meaningful commercial outcomes.
Key Responsibilities include:
- Lead CRM strategy across customer acquisition, engagement, retention and reactivation
- Develop and optimise lifecycle journeys across email, push notifications, SMS and app channels
- Drive measurable improvements in key KPIs including frequency, customer lifetime value, retention, open rates, click‑through and conversion
- Own campaign planning and CRM calendars aligned to brand and commercial priorities
- Support the ongoing evolution of loyalty programmes
- Work closely with Brand and Commercial teams to develop compelling member propositions, rewards and promotional mechanics
- Use customer insight and loyalty data to identify growth opportunities and behavioural trends
The successful Senior CRM Manager will have around 5 years CRM Management experience within B2C, D2C or consumer sectors, with a focus on loyalty in a multi‑brand environment. They will have demonstrable experience of working with CRM and marketing automation platforms, along with a strong commercial mindset and a clear understanding of how CRM drives revenue and customer value. Strong stakeholder management skills are essential, along with excellent presentation skills and a naturally analytical mindset. Experience of working with customer segmentation and personalisation strategies would be highly advantageous.
This is a fantastic and rewarding opportunity to work at the heart of customer experiences in a varied and exciting role, with fantastic benefits and realistic career development opportunities to complement the role.
Senior CRM Manager employer: Mobilus Limited
As a Senior CRM Manager at one of the UK’s leading retail businesses, you will thrive in a dynamic and innovative environment that values employee growth and collaboration. With over 6,000 employees across 240 stores, the company offers competitive benefits, a strong focus on work-life balance, and ample opportunities for career advancement, making it an excellent employer for those seeking to make a meaningful impact in customer engagement and loyalty strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Show them you understand their brand and how you can contribute to their customer engagement goals. Tailor your answers to highlight your relevant experience!
✨Tip Number 3
Don’t just wait for job postings! Be proactive and reach out directly to companies you admire. Express your interest in potential roles and share how your skills align with their needs. It shows initiative and enthusiasm!
✨Tip Number 4
Apply through our website for the best chance at landing that Senior CRM Manager role. We love seeing candidates who are genuinely interested in joining us and who take the time to engage with our application process.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience in CRM management, especially in B2C or D2C sectors, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your skills can drive customer engagement and loyalty. Be sure to mention specific strategies you've implemented in the past.
Showcase Your Analytical Skills:Since this role requires a naturally analytical mindset, don’t forget to include examples of how you've used data to inform your CRM strategies. Mention any tools or platforms you’ve worked with that helped you achieve measurable improvements.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Mobilus Limited
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and tools. Familiarise yourself with the specific platforms mentioned in the job description, as well as any industry-leading loyalty programmes. This will show that you’re not just a candidate, but someone who’s genuinely passionate about CRM.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in your previous roles. Bring examples of how you’ve improved KPIs like customer lifetime value or retention rates. Being able to articulate your analytical mindset will set you apart from other candidates.
✨Demonstrate Stakeholder Management
Think of examples where you’ve successfully collaborated with different teams, especially in a multi-brand environment. Highlight your communication skills and how you’ve managed to align various stakeholders towards common goals. This is crucial for the role!
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations related to customer journeys or loyalty programmes. Practise articulating your thought process and strategies clearly. This will help interviewers see how you think on your feet and approach problem-solving.
