At a Glance
- Tasks: Lead and optimise exciting PPC and Paid Social campaigns for a growing company.
- Company: Join a well-established supplier of building equipment with a global reach.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Ideal for PPC Executives ready to step into a strategic in-house position.
- Why this job: Make a real impact in a hands-on role that challenges your skills and creativity.
- Qualifications: Proven experience in managing paid media accounts and strong Google Ads knowledge.
Are you passionate about Paid Media with hands-on skills in executing successful PPC and Paid Social campaigns? We are thrilled to be working with a growing, well-established supplier of building equipment, who have an international remit and a reputation for delivering high quality and well-engineered products. They are currently seeking a Paid Media Specialist to join their team in East Yorkshire to deliver and optimise large-scale, in-house paid advertising and paid social campaigns.
This is a hands-on performance marketing role that goes considerably further than simply maintaining campaigns. We are looking for someone who can understand the commercial objective behind advertising, identify opportunities, control spend, challenge performance, test new approaches and clearly explain what is happening within the accounts and why.
Key responsibilities include:
- Day to day paid media strategy and ownership across the UK and US businesses
- Ownership of Microsoft and Google Ads including search, shopping & Performance Max
- Own paid social advertising, including Meta and the continued development of additional channels
- Work with Google Merchant Centre, Microsoft Advertising and other relevant commerce/feed platforms
- Measurement, tracking, attribution, performance analysis and reporting
The successful applicant must have:
- Strong professional experience developing and managing paid media accounts
- Significant hands-on Google Ads experience including Performance Max
- Experience managing Meta and Microsoft Advertising
- Strong Google Shopping and eCommerce advertising knowledge
The successful candidate will be an experienced PPC Strategist, PPC Manager, Paid Advertising, Paid Search or Paid Media specialist, with proven experience of creating and managing large-scale search and shopping campaigns. The role could suit a PPC Executive from an agency, looking to step into more of a strategic and focussed role that would hold greater levels of accountability and more opportunities to hone their skills in-house.
This is a rewarding and unique opportunity for a seasoned Paid Media professional to perform a business critical, in-house role that delivers real impact. Due to the location of the office, a driving license and car is essential for commuting on a hybrid basis.
Paid Media Specialist employer: Mobilus Limited
Join a dynamic and well-established ICT consultancy that values innovation and professional growth. As a Junior Project Manager, you'll be part of a collaborative work culture that encourages skill development and offers diverse project experiences across various sectors. With a focus on delivering high-quality solutions, this role provides an excellent opportunity to advance your career while working with major contractors and government bodies throughout the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mobilus Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mobilus Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mobilus Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mobilus Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mobilus Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mobilus Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mobilus Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mobilus Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mobilus Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mobilus Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
