At a Glance
- Tasks: Lead customer engagement and loyalty strategies across multiple brands.
- Company: One of the UK’s leading retail businesses with over 240 stores.
- Benefits: Fantastic benefits and realistic career development opportunities.
- Other info: Dynamic role at the centre of marketing, digital, and technology transformation.
- Why this job: Make a real impact on customer experiences and drive commercial success.
- Qualifications: 5 years’ CRM Management experience in B2C or consumer-focused sectors.
We are delighted to be working in partnership with one of the UK’s leading retail businesses, home to well known high-street brands and employing over 6,000 people, across a growing estate of over 240 stores. They are looking for a Senior CRM Manager to lead customer engagement, retention and loyalty strategy across their multi-brand estate, with a particular focus on driving frequency, customer lifetime value and measurable commercial performance.
In this high-impact role, you will sit at the centre of marketing, digital and technology transformation within the organisation, working across the brands to manage millions of customer relationships, industry-leading loyalty programmes, and increasingly personalised digital experiences. This includes web, app, paid media, CRM and ordering channels. You will lead the development of customer journeys, lifecycle communications, segmentation strategies and loyalty engagement programmes that drive meaningful commercial outcomes.
Key Responsibilities include:
- Lead CRM strategy across customer acquisition, engagement, retention and reactivation
- Develop and optimise lifecycle journeys across email, push notifications, SMS and app channels
- Drive measurable improvements in key KPIs including frequency, customer lifetime value, retention, open rates, click-through and conversion
- Own campaign planning and CRM calendars aligned to brand and commercial priorities
- Support the ongoing evolution of loyalty programmes
- Work closely with Brand and Commercial teams to develop compelling member propositions, rewards and promotional mechanics
- Use customer insight and loyalty data to identify growth opportunities and behavioural trends
The successful Senior CRM Manager will have around 5 years’ CRM Management experience within B2C, D2C or consumer focused sectors. They will have demonstratable experience of working with CRM and marketing automation platforms, along with a strong commercial mindset and a clear understanding of how CRM drives revenue and customer value. Strong stakeholder management skills are essential, along with excellent presentation skills and a naturally analytical mindset. Experience of working with loyalty programs, customer segmentation and personalisation strategies would be highly advantageous.
This is a fantastic and rewarding opportunity to work at the heart of customer experiences in a varied and exciting role, with fantastic benefits and realistic career development opportunities to complement the role.
Senior CRM Manager in London employer: Mobilus Limited
As one of the UK’s leading retail businesses, this company offers a dynamic work environment where innovation and customer engagement are at the forefront. Employees benefit from a strong focus on personal and professional growth, with access to industry-leading loyalty programmes and a culture that values collaboration across its multi-brand estate. With over 6,000 employees and a commitment to meaningful career development, this is an excellent opportunity for those looking to make a significant impact in a thriving retail landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their goals, especially around customer engagement and loyalty programmes.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive CRM success in previous roles. This will demonstrate your ability to improve key KPIs and make a real impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior CRM Manager role. Highlight your CRM management experience, especially in B2C or D2C sectors, and don’t forget to mention any work with loyalty programmes!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about customer engagement and how your previous roles have prepared you for this high-impact position. Be sure to connect your experiences to the key responsibilities listed in the job description.
Showcase Your Analytical Skills:Since this role requires a naturally analytical mindset, make sure to include examples of how you've used data to drive improvements in KPIs like customer lifetime value and retention rates. Numbers speak volumes, so don’t shy away from sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this fantastic opportunity. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Mobilus Limited
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM trends and tools. Brush up on your experience with CRM and marketing automation platforms, as this will be a key focus in the interview. Be ready to discuss specific examples of how you've driven customer engagement and retention in previous roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing how you've used data to inform your strategies. Bring examples of how you've improved KPIs like customer lifetime value or retention rates through data-driven decisions. This will show that you understand the commercial impact of CRM.
✨Engage with Stakeholders
Since strong stakeholder management is essential for this role, think of instances where you've successfully collaborated with different teams. Be ready to share how you’ve developed compelling member propositions or worked on loyalty programmes, highlighting your ability to communicate effectively across departments.
✨Craft Your Customer Journey Stories
Prepare to discuss your experience in developing customer journeys and lifecycle communications. Think about specific campaigns you've led, the channels you used, and the outcomes achieved. This will help illustrate your hands-on experience and strategic thinking in driving meaningful commercial outcomes.
