At a Glance
- Tasks: Lead and execute a brand-new European Marketing strategy for a global manufacturer.
- Company: Join a leading company in test measurement solutions with a strong industry presence.
- Benefits: Competitive salary, leadership role, and the chance to shape marketing strategies.
- Other info: Opportunity to work with innovative products across various industries.
- Why this job: Make a real impact in a fast-growing environment and drive business success.
- Qualifications: 5+ years in senior marketing roles with B2B experience and proven leadership skills.
We are pleased to be working in partnership with a leading global manufacturer and distributor of test measurement solutions and production supplies. With a long-standing success story and a portfolio of specialised products, they proudly support the aerospace, defence, automotive, electronics, education, and medical industries. As the company continues to expand, they are looking to onboard a Head of Marketing, to develop, own and execute a brand-new European Marketing strategy.
In the exciting and challenging role, the Head of Marketing will hold responsibilities for supplier marketing, brand marketing, digital marketing, graphic design, and public relations. As part of the Europe Leadership Team, they will report to the VP Europe and directly manage a small team, as well as work with offshore teams. They will bring structure and clarity to all marketing functions and deliver a mixture of digital and traditional marketing techniques.
Key responsibilities include, but are not limited to:
- Manage and oversee the marketing budget, making critical decisions on marketing mix and performance
- Lead the day-to-day operation of the marketing team including prioritisation, recruitment and development of the team
- Establish key performance indicators for the team and communicate results on a regular basis
- Manage the marketing plan and develop campaigns to increase awareness of the brand and its value propositions
- Develop and manage marketing calendar (launches, trade shows, campaigns, & co-marketing)
- Propose and manage marketing research to measure brand awareness, customer satisfaction and customer experience
- New customer acquisition through eCommerce, Marketplaces and any future digital channels
- Overall digital experience for regional web properties, including new web properties from future acquisitions
- Overall customer experience when interacting with any digital channel within Europe
- Digital product content for all regional web properties. Content should be rich (and correlate with tier of supplier) with the goal of answering common customer questions so the customer will not need to reach out through phone, chat or email
- Inbound marketing through SEO, paid search etc
This is a senior leadership role where strategic vision and execution are essential. The Head of Marketing will be highly organised, proactive, and comfortable working at pace in a fast-growth environment. They will be used to working with autonomy and accountability. The successful candidate will come from a senior marketing role and hold at least 5 years’ of experience which covers the full marketing mix within a B2B environment. They will hold proven leadership experience and a good level of gravitas, with technical capabilities in Marketo, CRM, CMS, Shopify and other related tools. A background in electronics, manufacturing or distribution would be a distinct advantage, but not essential. This is a fantastic and rare opportunity for a senior marketing professional to take ownership and shape out an entire marketing function within a successful and innovative business, whilst seeing their work in action and driving the business to its next level of success.
Head Of Marketing employer: Mobilus Limited
As a leading global manufacturer and distributor of test measurement solutions, this company offers an exceptional work environment for the Head of Marketing role. With a strong focus on employee development, a collaborative culture, and the opportunity to shape a new European marketing strategy, employees are empowered to make impactful contributions. The company's commitment to innovation and excellence in supporting diverse industries ensures that team members are part of a dynamic and rewarding journey.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Marketing role.
✨Tip Number 2
Showcase your expertise! Create a personal website or portfolio that highlights your marketing strategies and successes. This is your chance to shine and demonstrate how you can bring value to the company.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing efforts. We want you to walk in with ideas on how to enhance their brand presence and digital strategy. Show them you’re ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head Of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences that align with the Head of Marketing role. Highlight your leadership experience and any relevant marketing strategies you've developed in the past.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your vision for the European Marketing strategy and how your background in B2B marketing can drive success.
Showcase Your Digital Savvy:Since this role involves a lot of digital marketing, make sure to mention your experience with tools like Marketo, CRM, and CMS. We want to see how you’ve used these tools to enhance customer experience and brand awareness.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Mobilus Limited
✨Know Your Marketing Mix
Make sure you’re well-versed in the full marketing mix, especially in a B2B context. Brush up on your knowledge of digital and traditional marketing techniques, as well as tools like Marketo and CRM systems. Being able to discuss how you’ve successfully managed these elements in previous roles will show that you’re ready to take on this senior position.
✨Showcase Your Leadership Skills
As a Head of Marketing, you’ll be leading a team, so it’s crucial to demonstrate your leadership experience. Prepare examples of how you’ve developed and prioritised teams in the past, and be ready to discuss how you measure performance and communicate results. This will highlight your ability to bring structure and clarity to the marketing function.
✨Understand the Brand and Its Value Propositions
Before the interview, dive deep into the company’s brand and its value propositions. Be prepared to discuss how you would increase brand awareness and customer satisfaction through tailored campaigns. Showing that you understand their market and can propose innovative strategies will set you apart from other candidates.
✨Prepare for Strategic Discussions
This role requires a strategic vision, so be ready to discuss your approach to developing and executing a European Marketing strategy. Think about how you would manage the marketing budget and make critical decisions on the marketing mix. Having a clear plan or ideas to share during the interview will demonstrate your proactive mindset and readiness for this fast-paced environment.
