At a Glance
- Tasks: Drive demand generation and build marketing strategies for a fast-growing software company.
- Company: Mobile Rocket, a dynamic software company in the temp recruitment sector.
- Benefits: Ownership of projects, access to leadership, and a focus on modern growth strategies.
- Other info: Opportunity to shape the future growth engine and work with cutting-edge AI tools.
- Why this job: Join a team that values innovation and rapid testing in marketing.
- Qualifications: Commercial mindset with experience in B2B SaaS or recruitment marketing.
The predicted salary is between 50000 - 65000 € per year.
We’re not looking for someone to “do marketing”. We’re looking for someone who can build pipeline. Mobile Rocket is a growing software company specialising in the temp recruitment sector. We help recruitment agencies automate onboarding, compliance, candidate engagement and temp workforce management. We’ve grown fast, but we know our biggest opportunity now is building a stronger, more predictable marketing engine that drives qualified demos and revenue. This role is for someone commercially minded who understands modern B2B growth marketing and knows how to generate demand across the full funnel.
What You’ll Own:
- Top of Funnel
- Defining and refining ICPs and buyer personas
- Building targeted campaigns for recruitment agencies and in-house recruitment teams
- Running LinkedIn campaigns, outbound email campaigns and webinars
- Creating compelling campaign angles and messaging around real commercial pain points
- Supporting founder‑led marketing and LinkedIn content
- Identifying brand ambassadors, podcast opportunities and event visibility
- Middle of Funnel
- Building lead nurturing workflows and drip campaigns
- Creating lead scoring systems and sales triggers
- Developing whitepapers, calculators, reports and interactive tools
- Building landing pages and campaign assets using modern AI tools and platforms
- Retargeting campaigns across LinkedIn, Google and other channels
- Bottom of Funnel
- Supporting sales enablement with case studies, battlecards and pitch decks
- Improving conversion from inbound lead to booked demo
- Working closely with SDRs and Account Executives to improve lead quality
- Helping create vertical‑specific use cases and positioning
What We’re Looking For:
You do not need experience in every area below, but you must be commercially switched on and able to execute. We’d love someone who:
- Understands B2B SaaS or recruitment marketing
- Thinks in pipeline, SQLs and revenue - not vanity metrics
- Has experience with LinkedIn Ads, email sequencing and retargeting
- Can write strong copy and build campaigns that convert
- Understands automation, lead scoring and nurture journeys
- Is comfortable using AI tools like ChatGPT and modern growth tooling
- Can move quickly and test ideas fast
- Wants ownership and accountability
Huge bonus points if you have experience with:
- Recruitment technology Apollo, Clay, Salesforge, Userpilot or similar tools
- Replit or no‑code/AI tooling
- Building calculators, lead magnets or interactive tools
What Success Looks Like:
Improved conversion rates
Why Join Us?
You’ll be joining a business that is heavily investing into AI, automation and modern growth strategies rather than traditional “safe” marketing. We move quickly, test aggressively and care about results. You’ll have real ownership, direct access to leadership and the opportunity to help shape the future growth engine of the business.
Marketing Growth & Demand Generation Manager employer: Mobile Rocket
Mobile Rocket is an exceptional employer for those looking to make a significant impact in the fast-paced world of B2B growth marketing. With a strong focus on innovation and modern strategies, employees enjoy a dynamic work culture that encourages ownership and accountability, alongside ample opportunities for professional development. Located in a vibrant tech hub, the company offers unique advantages such as direct access to leadership and the chance to shape the future of the business while working with cutting-edge AI tools.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Growth & Demand Generation Manager
✨Tip Number 1
Get your networking game on! Connect with people in the recruitment and SaaS sectors on LinkedIn. Engage with their content, share your insights, and don’t be shy to slide into DMs for a chat about opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past marketing campaigns. Highlight how you’ve driven demand and improved conversion rates – this is your chance to shine!
✨Tip Number 3
Be proactive! Don’t just wait for job openings. Reach out to companies you admire, like Mobile Rocket, and express your interest. A well-timed email can open doors before they even post a job.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team and ready to take ownership of your role.
We think you need these skills to ace Marketing Growth & Demand Generation Manager
Some tips for your application 🫡
Show Your Commercial Mindset:When writing your application, make sure to highlight your understanding of B2B growth marketing. We want to see how you think about pipeline and revenue, not just metrics that look good on paper.
Tailor Your Campaign Experience:Be specific about your experience with campaigns, especially those targeting recruitment agencies. We’re keen to know how you’ve built and executed campaigns that drive real results, so don’t hold back!
Demonstrate Your Copywriting Skills:Since strong copy is key for this role, include examples of your best work. Whether it’s LinkedIn ads or email sequences, we want to see how you craft messages that convert.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Mobile Rocket
✨Know Your Numbers
Before the interview, brush up on key metrics related to B2B growth marketing. Understand terms like SQLs, conversion rates, and lead scoring. Being able to discuss these concepts confidently will show that you’re commercially minded and ready to drive results.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've run in the past. Highlight your experience with LinkedIn Ads, email sequencing, and any innovative strategies you've used. Bring examples of your work, such as landing pages or campaign assets, to demonstrate your ability to create compelling marketing materials.
✨Emphasise Automation Skills
Since this role involves a lot of automation and AI tools, be ready to discuss your experience with platforms like ChatGPT or any no-code tools you've used. Share how you've implemented automation in your previous roles to improve efficiency and lead nurturing.
✨Be Ready to Test Ideas
This company values quick testing and iteration, so come prepared with ideas for campaigns or strategies you’d like to try. Discuss how you approach testing new ideas and what metrics you use to measure success. This will show that you’re proactive and ready to contribute to their fast-paced environment.
