Senior Account Manager - Business Events
Senior Account Manager - Business Events

Senior Account Manager - Business Events

Full-Time 36000 - 60000 £ / year (est.) No home office possible
MMGY Global

At a Glance

  • Tasks: Drive meetings and incentive travel business for international destinations.
  • Company: Join a travel-obsessed collective at MMGY Global.
  • Benefits: Flexible hybrid work, generous holiday package, and private medical insurance.
  • Why this job: Connect buyers with inspiring destinations and make an impact in the global events industry.
  • Qualifications: 6–8+ years in Business Events or MICE sales with strong relationship-building skills.
  • Other info: Enjoy a lively social calendar and a dog-friendly office environment.

The predicted salary is between 36000 - 60000 £ per year.

At MMGY Global, we believe nothing shapes your view of the world like travel. So, every day, we share our client’s stories from a perspective that inspires people to see the world differently. Our personalised service and strategy connect media, consumers, and influencers across the globe, taking people to new places and changing their view for the better. At MMGY we inspire people to go places.

We are looking for an experienced Senior Account Manager to join our Business Events team, representing international destination clients and driving meetings, conferences and incentive travel business from the UK and European markets.

The role

This is a commercially focused role for someone with a strong background in MICE, destination marketing or business events sales, who enjoys building relationships with corporate buyers, incentive agencies and global meeting planners. You will act as a senior market representative for destination clients, generating qualified leads for meetings and incentive programmes (typically 150+ delegates), developing a strong pipeline of opportunities, and supporting destinations through the RFP and bid process.

The role involves regular engagement with corporate meeting planners, incentive agencies, global meeting management companies and event procurement teams, alongside close collaboration with convention bureaux, DMCs, hotels and venues to convert opportunities into confirmed business. You will also represent clients through sales calls, destination presentations, buyer meetings, site inspections and familiarisation trips, as well as at major industry platforms such as IMEX, IBTM and hosted buyer events. Alongside sales activity, you will provide clients with regular reporting, pipeline updates and market insight to support strategic decision making.

About you

You will have a strong understanding of the UK and European meetings and incentive travel market, excellent relationship-building skills and the ability to generate and manage a pipeline of qualified opportunities. You will bring 6–8+ years’ experience in Business Events, MICE sales or destination representation (experience working with DMOs, convention bureaux, tourism boards, hotels or destination marketing organisations is advantageous). Strong communication and presentation skills are essential, as is the ability to manage multiple projects and stakeholders in a fast-paced, client-focused environment. If you are passionate about the global business events industry and enjoy connecting buyers with inspiring destinations, we would love to hear from you.

Additional benefits we offer

  • A flexible hybrid work schedule.
  • Generous annual holiday package including 25 days of annual leave, 3 personal days and year-end holiday break.
  • Private medical, life and income protection insurance and pension scheme contribution from the company.
  • Lively social calendar with numerous activities and events to take part in.
  • Weekly fresh fruit deliveries.
  • Dog friendly office.
  • Cycle to work scheme/Season Ticket Loan.
  • Work from anywhere / work from any office benefits.

Who Are We?

We’re a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That’s why we’re focused on nurturing a workforce that is representative of the places we visit.

Senior Account Manager - Business Events employer: MMGY Global

At MMGY Global, we pride ourselves on being an exceptional employer that champions a vibrant work culture and prioritises employee well-being. With a flexible hybrid work schedule, generous holiday allowances, and a commitment to personal growth, we empower our team to thrive in the dynamic world of business events. Our dog-friendly office and lively social calendar further enhance the experience, making MMGY Global a truly inspiring place to work for those passionate about travel and connection.
MMGY Global

Contact Detail:

MMGY Global Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Account Manager - Business Events

✨Tip Number 1

Network like a pro! Attend industry events, conferences, and meet-ups where you can connect with potential employers and other professionals in the business events space. Don’t be shy – introduce yourself and share your passion for MICE and destination marketing!

✨Tip Number 2

Showcase your expertise! Create a personal brand that highlights your experience in business events and MICE sales. Use social media platforms like LinkedIn to share insights, articles, and your own experiences in the industry. This will help you stand out to recruiters and potential employers.

✨Tip Number 3

Prepare for interviews by researching the company and its clients. Understand their values and how they inspire people to travel. Be ready to discuss how your skills and experience align with their mission and how you can contribute to their success in the business events sector.

✨Tip Number 4

Don’t forget to apply through our website! We’re always on the lookout for talented individuals who are passionate about the global business events industry. By applying directly, you’ll ensure your application gets the attention it deserves!

We think you need these skills to ace Senior Account Manager - Business Events

MICE Sales
Destination Marketing
Business Events Sales
Relationship-Building Skills
Lead Generation
RFP and Bid Process Management
Pipeline Development
Market Insight Analysis
Communication Skills
Presentation Skills
Project Management
Stakeholder Management
Event Procurement Knowledge
Collaboration with Convention Bureaux
Understanding of UK and European Travel Market

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Manager role. Highlight your experience in MICE and destination marketing, and show us how your skills align with what we’re looking for.

Showcase Your Relationship-Building Skills: We want to see how you’ve built strong relationships in your previous roles. Share specific examples of how you’ve engaged with corporate buyers or event planners, as this is key for us in this position.

Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and experience at a glance.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!

How to prepare for a job interview at MMGY Global

✨Know Your MICE Inside Out

Make sure you brush up on your knowledge of the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. Understand the latest trends, key players, and challenges in the UK and European markets. This will not only help you answer questions confidently but also show your passion for the industry.

✨Showcase Your Relationship-Building Skills

Prepare examples of how you've successfully built and maintained relationships with corporate buyers and event planners. Be ready to discuss specific strategies you've used to engage clients and convert leads into confirmed business. This is crucial for a role that revolves around client interaction.

✨Demonstrate Your Presentation Prowess

Since you'll be representing clients through presentations and site inspections, practice your presentation skills. Consider doing mock presentations to friends or family. Highlight your ability to communicate effectively and engage an audience, as this will be key in your role.

✨Be Ready for Scenario Questions

Expect scenario-based questions that assess your problem-solving abilities and decision-making skills. Think about past experiences where you had to manage multiple projects or stakeholders. Prepare to discuss how you navigated challenges and what the outcomes were.

Senior Account Manager - Business Events
MMGY Global

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