At a Glance
- Tasks: Lead product marketing for AI video platform, shaping market perception and driving launches.
- Company: Join Synthesia, a leading AI video platform backed by top investors.
- Benefits: Competitive salary, equity options, and comprehensive benefits package.
- Other info: Dynamic role with significant impact on product strategy and market positioning.
- Why this job: Be at the forefront of AI innovation and influence how businesses communicate visually.
- Qualifications: 10+ years in B2B SaaS product marketing with strong leadership skills.
The predicted salary is between 100000 - 130000 £ per year.
Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
We're seeking a Principal Product Marketing Manager to define positioning and drive launches for Synthesia's core product—the studio and video creation experience that powers how customers create, customize, and deploy enterprise video at scale. You'll partner closely with Product, Engineering, Sales, and Customer teams to shape market perception, bring flagship launches to market, and define how the industry understands the evolution of AI-native video creation. This is a high-visibility, strategic role that touches every part of the core platform, with significant scope to influence Synthesia's positioning as a category leader.
What You'll Do
- Define the strategic narrative - Own the overarching story about what the studio enables and where video creation is heading. Translate individual launches into a cohesive, forward-thinking arc that positions Synthesia at the forefront of AI-native video.
- Lead core product launches - Own positioning, messaging, and go-to-market execution for the studio and video creation experience, partnering with Product to bring new capabilities to market with conviction and clarity.
- Drive adoption & enablement - Create campaigns, assets, and sales collateral that move customers from awareness to active usage. Own sales enablement so deals close faster and customers see the full vision.
- Own competitive positioning - Work with our competitive intelligence function to develop frameworks that show how Synthesia's studio differentiates, ensuring we're best positioned as the market evolves.
- Collaborate on product strategy - Bring GTM perspective into Product decisions around launch readiness, pricing, packaging, and roadmap prioritization. Influence what gets built based on market opportunity.
- Gather and apply customer intelligence - Partner with our dedicated market intelligence team to stay ahead of customer needs, competitive moves, and emerging use cases. Surface opportunities and threats back to product.
We'd love to hear from you if you have
- You want full ownership - Blank slate, you make the call, you move and adjust based on what works. You're the strategic leader for how the market understands this product.
- You've shipped at senior level in B2B SaaS - 10+ years in the industry, 6+ in product marketing leadership at B2B companies. You've led positioning for flagship products and shaped how markets understood them.
- You can write with conviction - Positioning, messaging, strategy docs, decks. You have a sharp point of view and can defend it in a room with skeptics.
- You understand the sales cycle - You know what sales needs to close deals and you've built enablement tools people actually use.
- You ship at 60-70% - You know the difference between perfect and useful. You get something to 60-70%, hand it off for refinement, keep moving.
- You move with the product - Priorities shift, markets move, you stay focused and adapt the narrative.
- You've moved the needle - Real launches that drove sales velocity, customer adoption, expansion, and how the market understood a product category.
Compensation
The base salary range for this position is £100,000 - £130,000. We also offer equity and a comprehensive benefits package. Individual compensation will depend on experience, skills, and location.
Principal Product Marketing Manager London employer: MMC
Cloudsmith is an exceptional employer that fosters a dynamic and innovative work environment, particularly for those passionate about software engineering. With a strong emphasis on employee growth, we offer comprehensive health benefits, generous annual leave, and a professional development budget to support your learning journey. Located in Belfast, Northern Ireland, our collaborative culture encourages curiosity and transparency, making it an ideal place for engineers to thrive and make a meaningful impact in the software supply chain industry.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketing Manager London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MMC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MMC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MMC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MMC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Product Marketing Manager London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MMC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MMC:Show us that you’ve done your homework! In your application, briefly mention what you admire about MMC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MMC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MMC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MMC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
