At a Glance
- Tasks: Lead paid marketing strategies and optimise client acquisition for a men's coaching company.
- Company: Dynamic men's coaching company focused on saving marriages through innovative online solutions.
- Benefits: Competitive salary, performance bonuses, remote work, and cutting-edge tools provided.
- Other info: Opportunity for rapid career growth to CMO with significant performance-based rewards.
- Why this job: Make a real impact in a growing company while leading a talented marketing team.
- Qualifications: Proven experience in high-ticket marketing and team leadership required.
The predicted salary is between 100000 - 120000 £ per year.
We help men save their marriages through results-oriented online coaching, often succeeding where traditional counseling falls short.
We are hiring a Head of Paid Marketing to take full ownership of paid client acquisition at an eight-figure men's coaching company and to run a marketing turnaround. Your scope is paid media, conversion, conversion-rate optimization, and email; organic is a separate function you coordinate with, not run. You report to the CEO, work closely with the founder, and the intent is that within your first months you are running this function end to end. You inherit a proven funnel, years of data, and the current team. Find out what actually broke, fix it, raise the standard of everything we produce, and build the team this business needs to scale to the next level.
What You Will Own
- Paid media strategy and results.
- Account structure and testing methodology with our external media-buying partner.
- Scaling and budget doctrine.
- Lead quality end-to-end.
- A CPM-reduction program.
- The call on whether and how to expand Google ads.
- Growth economics.
- Creative and messaging direction.
- Compliance and account safety.
- Data, tracking, and attribution.
- Funnel and CRO.
- Email.
- Team leadership.
- Competitor and market intelligence.
- AI-first operation.
What We Have Already Tried
- Lead-objective campaigns.
- High-income-only pixel feeding.
- Income targeting at the audience layer.
What Winning Looks Like
- In 6 months: ROAS is back toward its historical level, revenue growing again, and a marketing department that holds a standard without the founder inside it.
- In 18 months: this business at a scale it has never reached, with you as the person who took it there.
Requirements
- Ran or led marketing for offer(s) doing $1M+/month within the last 18 months.
- Deep high-ticket call-funnel experience.
- Expert Meta media buying.
- Proven creative and hook direction.
- Managed a marketing team of 5+.
- Built or rebuilt marketing processes.
- Compliance-sensitive vertical experience.
Nice to have:
- Google Ads at expert level.
- Experience in a relationship, men's transformation, or adjacent emotional-transformation niche.
- Hyros, GoHighLevel, ClickFunnels fluency.
- An entrepreneurial or intrapreneurial background.
This Is for You If
- You are hypothesis and data driven.
- Your bar for "good enough" is higher than most.
- You act like an owner.
- You work as much as it takes to win and achieve goals.
- You study the best in the game.
- You think in full funnels.
- You want to work closely with the founder.
- You deeply understand our customer.
- You own outcomes, not hours.
- You are relentless about growth.
- You address performance problems directly.
And Not If
- You want a business that just needs maintaining.
- You do not want to get your hands dirty.
- You have no creative judgment beyond a dashboard.
- You want to keep other clients on the side.
- You measure your contribution in hours worked rather than results produced.
- You avoid difficult conversations about performance.
Compensation, Structure & Process
Competitive and above-market six-figure base + significant performance compensation fully tied to performance.
Benefits
- Work from Anywhere - Fully remote position.
- Performance Bonus - Annual bonus of up to 10% of your fee.
- Tools Covered - Software and AI tools paid for by the company.
- Ownership & Impact - You won't just fill a role; you'll build the systems and processes.
Head of Paid Marketing employer: MM Coaching Limited
At Marriage Reset, we pride ourselves on being an ambitious and results-driven employer that values our team as partners in our mission to save marriages. As an AI Video Editor, you'll enjoy the flexibility of a fully remote position while having the autonomy to build and own our innovative editing pipeline, all within a supportive culture that fosters ongoing growth and impact. Join us to make a real difference in people's lives while advancing your career in a cutting-edge environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MM Coaching Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MM Coaching Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MM Coaching Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MM Coaching Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Paid Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MM Coaching Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MM Coaching Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about MM Coaching Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MM Coaching Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MM Coaching Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MM Coaching Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
