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For Companies At a Glance
- Tasks: Lead creative direction and messaging strategy to drive conversions and audience engagement.
- Company: Join a fast-growing coaching company dedicated to saving marriages and empowering clients.
- Benefits: Fully remote, flexible hours, competitive pay, and a supportive team culture.
- Why this job: Make a real impact by shaping the voice of a brand that transforms lives.
- Qualifications: 7+ years in direct-response copywriting with a strong focus on performance.
- Other info: Collaborate with talented individuals in a dynamic, entrepreneurial environment.
The predicted salary is between 4000 - 8000 £ per month.
MM Coaching Limited helps men save their marriages through results-oriented online coaching, often succeeding where traditional counselling falls short. In under three years, we have achieved 10x growth and continue expanding rapidly, delivering exceptional outcomes for our clients every day.
We focus on growth and exceptional coaching for our clients and team members. By creating a high-performance, positive environment, we have helped thousands of clients save their marriages and achieve their full potential through direct support, coaching, and consulting.
We are looking for an experienced Creative Director (Copy-led) who will co-lead the company’s voice and messaging alongside our Co-Founder. You will own copy and creative direction across all customer touchpoints and drive measurable improvements in conversions, revenue, and audience engagement.
You will work directly with the Co-Founder as the Copy Chief and Creative Lead, partnering with Growth/Media to support creative testing and iteration, and directing Creative Production (copywriters, designers, and video editors) to execute at a high standard.
Core Responsibilities
- Own and optimize all company messaging and creative strategy across the funnel, ensuring high conversion rates, consistent brand voice, and predictable performance.
- Own messaging strategy and copy architecture across the funnel (cold traffic → conversion).
- Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches.
- Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs.
- Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts.
- Review and refine founder-created content with strategic edits and feedback.
- Create frameworks/templates that make copy production scalable and consistent.
- Brief and direct copywriters/video editors, maintaining creative vision, quality, and speed across outputs.
- Run reviews and provide clear, actionable feedback to contractors.
- Build and maintain the Brand Voice Playbook and messaging guidelines.
- Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks).
- Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call).
- Conduct voice-of-customer research and translate insights into messaging that converts.
Requirements
- Senior direct-response copywriter/creative strategist with 7+ years' experience in coaching, education, and DTC.
- Proven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL).
- Strong in paid ads copywriting, landing pages, email sequences, VSL/webinar scripts, and YouTube scripts.
- Able to capture, protect, and elevate a founder-led brand voice.
- Highly analytical and optimization-focused (commercial outcomes, not vanity metrics).
- Experienced in voice-of-customer research (calls, testimonials, objections) and turning it into angles that convert.
- Comfortable leading creative direction across contractors (concept → brief → review → approve).
- Confident giving direct, constructive feedback.
- Detail-obsessed with strong QA instincts and final-approval ownership.
- Clear, reliable communicator with strong async habits (Slack/Loom).
- Proficient with AI tools to increase output without weakening fundamentals.
- Strong people manager – able to manage the creative team to a high standard.
- Comfortable hiring, onboarding, and offboarding team members when needed to protect output quality.
Nice to have: First-hand experience of long-term marriage dynamics (helps you write with nuance for our audience).
Benefits
- Location: Fully remote.
- Commitment: Full-time contractor (Limited Company / Sole Trader).
- Rate: $5,000 - $10,000 per month.
- Hours: Flexible schedule, with availability for scheduled calls during UK / Europe / US business hours.
Creative Director - Direct Response in London employer: MM Coaching Limited (Marriage Reset)
Contact Detail:
MM Coaching Limited (Marriage Reset) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director - Direct Response in London
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into MM Coaching Limited's mission and values. Understanding their approach to helping clients can give you a leg up in discussions and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. A friendly chat can provide insider info about the company culture and might even lead to a referral. Plus, it shows initiative!
✨Tip Number 3
Prepare your portfolio with a twist! Since this role is all about creative direction, showcase your best work but tailor it to reflect MM Coaching's brand voice. Highlight projects that demonstrate your ability to drive conversions and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and contributing to their growth.
We think you need these skills to ace Creative Director - Direct Response in London
Some tips for your application 🫡
Show Your Creative Side: When applying, let your creativity shine through! Use your application to showcase your unique voice and style. Remember, we’re looking for someone who can own our messaging and creative direction, so don’t hold back!
Tailor Your Application: Make sure to tailor your application specifically for the Creative Director role. Highlight your experience in direct response copywriting and any relevant projects that demonstrate your ability to drive conversions and engagement.
Be Clear and Concise: While we love creativity, clarity is key! Ensure your application is easy to read and gets straight to the point. We want to see your skills and experience without wading through unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at MM Coaching Limited (Marriage Reset)
✨Know the Company Inside Out
Before your interview, dive deep into MM Coaching Limited's mission and values. Understand how they help men save their marriages and what sets them apart from traditional counselling. This knowledge will not only impress your interviewers but also help you align your creative vision with their goals.
✨Showcase Your Creative Process
Be prepared to discuss your approach to copywriting and creative strategy. Bring examples of past campaigns you've led, especially those that drove significant conversions. Highlight how you’ve built scalable systems and frameworks in your previous roles, as this aligns perfectly with what they’re looking for.
✨Demonstrate Analytical Skills
Since the role is heavily focused on optimisation and performance, come ready to discuss how you've used data to inform your creative decisions. Share specific metrics from past projects, like CTR or CVR improvements, to showcase your analytical mindset and results-driven approach.
✨Prepare for Feedback Scenarios
Expect to discuss how you handle feedback and direct a creative team. Think of examples where you’ve given constructive criticism or managed a project through various stages of production. This will show your potential employers that you can maintain high standards while fostering a positive team environment.