At a Glance
- Tasks: Lead major sports sponsorship accounts and develop creative brand campaigns.
- Company: Dynamic sports marketing agency with a focus on innovation.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative team and influence the future of sports marketing.
- Why this job: Make a real impact in the sports marketing world and shape exciting campaigns.
- Qualifications: Proven experience in leading sports sponsorship accounts and creative campaign development.
The predicted salary is between 63000 - 77000 £ per year.
- Director – Sports Marketing & Sponsorship
- London (3 days a week)
- MUST be UK based and no sponsorship offered
A growing sports marketing agency is looking for a Director to lead major sponsorship accounts and play a key role in developing its business.
You must have experience leading large-scale sports sponsorship accounts and developing creative brand campaigns that bring those partnerships to life.
Creativity is key.
This role goes beyond traditional rights management.
We are looking for someone who has used sponsorship as the starting point for ambitious brand campaigns, turning audience insight and partnership opportunities into ideas that connect with fans.
You’ll understand how brands can use sponsorship to grow their audience and business.
You’ll need to get under the skin of a client’s brand and commercial goals, advise them with confidence, and turn that thinking into creative work across sport, entertainment and culture.
You’ll lead senior client relationships, oversee integrated campaigns and guide the teams delivering them.
You’ll also play a key part in growing existing accounts, winning pitches and developing new business.
- What you’ll be doing
- Leading large, creative sports sponsorship accounts and acting as a trusted adviser to senior clients.
- Shaping campaign direction with strategy, creative and production teams across sponsorship, content, social and PR.
- Developing and championing ambitious creative ideas that make clients’ partnerships work harder for their brand and audience.
- Presenting ideas with conviction, challenging briefs and helping clients make brave decisions.
- Overseeing agency profitability and resourcing, while giving your team the support they need to do great work.
- Leading pitches and contributing to the agency’s growth, reputation and offer.
- What we are looking for
You’ll have a strong sponsorship background and a proven track record of leading major sports sponsorship accounts within an agency.
Experience developing and delivering creative brand campaigns through sponsorship is essential.
A background focused solely on managing rights and contractual deliverables won’t be enough for this role.
You’ll understand brands as well as sport: what they’re trying to achieve commercially, who they need to reach and how a partnership can help.
You’ll have strong creative judgement and know how to recognise, develop and sell an idea while keeping it grounded in the client’s objectives.
You’ll be comfortable at senior client level, have led or played a major role in winning pitches, and know how to grow an account.
You’ll bring strong industry relationships and the ability to lead a team through complex work without losing sight of the idea.
This will suit someone ambitious who wants to take on broader agency responsibility and influence both the work and how the business is run.
You’ll have the freedom to bring your own thinking, improve how things are done and make a visible impact.
Due to the volume of applications, only candidates shortlisted for the role will be contacted. Thank you for your interest and understanding.
Director - Sports Marketing in London employer: MLS Talent
Join MLS Talent, an ambitious independent agency in London, where you'll thrive in a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, we offer opportunities to shape your career while working closely with founders and senior leadership on impactful campaigns. Enjoy the unique advantage of being part of a growing team that values innovation and client relationships, making every day rewarding and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Director - Sports Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MLS Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MLS Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MLS Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MLS Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director - Sports Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MLS Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MLS Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about MLS Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MLS Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MLS Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MLS Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
