Head of B2B Sales & Business Development (Web3 / DeFi)
Head of B2B Sales & Business Development (Web3 / DeFi)

Head of B2B Sales & Business Development (Web3 / DeFi)

Full-Time 36000 - 60000 £ / year (est.) No home office possible
MLabs Ltd

At a Glance

  • Tasks: Lead B2B sales and business development for a cutting-edge DeFi platform.
  • Company: Join a high-performance DeFi Trading & Intelligence platform focused on the Solana ecosystem.
  • Benefits: Competitive salary of $50K - $70K plus attractive commission structure.
  • Why this job: Shape the future of decentralized finance while building a global commercial function.
  • Qualifications: Strong Web3/DeFi background and proven B2B sales experience required.
  • Other info: Work remotely with a dynamic team and influence market strategies.

The predicted salary is between 36000 - 60000 £ per year.

Location: Remote worldwide, but preference for candidates based in the EU, Asia, and Middle East (must be open to working EU timezone).

Compensation: $50K - $70K

Our client is a high-performance DeFi Trading & Intelligence platform purpose-built for the Solana ecosystem. The organization delivers institutional-grade on-chain analytics, smart-money flow detection, social sentiment tracking, and fraud prevention via a sophisticated B2B API. Their technology processes hundreds of millions of blockchain transactions in real time, powering critical risk detection and market insights across fast-moving decentralized markets.

To lead this expansion, the firm is seeking a hands-on, crypto-native Head of B2B Sales & Business Development to build the entire commercial function from the ground up. This is a "zero-to-one" leadership role with full ownership over go-to-market strategy, pricing models, and vertical expansion.

Key Responsibilities
  • Commercial Architecture: Build and own the end-to-end B2B sales infrastructure, including CRM implementation, pipeline management, KPI definition, and transparent reporting.
  • Vertical Strategy: Identify, validate, and prioritize diverse B2B verticals, including hedge funds, trading platforms, digital wallets, analytics providers, and infrastructure firms.
  • Pricing & Packaging: Define and iterate on flexible business models and bespoke pricing strategies tailored to the unique needs of different market segments.
  • Full-Cycle Sales: Source high-quality leads, conduct outbound outreach, and manage complex deal cycles from initial contact to successful closing.
  • Collateral Development: Create vertical-specific sales narratives, high-impact pitch decks, and professional commercial materials.
  • Market Intelligence: Act as the "voice of the customer," gathering critical market insights and feeding them back to the founders and product teams to influence the roadmap.
  • Strategic Partnerships: Establish and nurture long-term enterprise relationships and strategic ecosystem partnerships.
Interview Process

The evaluation process is designed to be streamlined and focused on both technical alignment and commercial strategy:

  • Hiring Manager Interview: An initial discussion regarding professional background, sales philosophy, and Web3 fluency.
  • Founder / CEO Interview: A deep dive into strategic vision, go-to-market planning, and mission alignment.
  • Final Interview: A concluding session to discuss role expectations, commercial targets, and compensation specifics.
Domain Expertise
  • A strong Web3/DeFi native background with a deep, nuanced understanding of on-chain markets and the Solana ecosystem.
  • Sales Track Record: Proven experience selling B2B software, APIs, or data products, ideally within an early-stage or high-growth environment.
  • Entrepreneurial Mindset: Highly comfortable operating within ambiguity and possessing the ability to build structured processes from scratch.
  • Commercial Acumen: Sharp instincts regarding pricing, positioning, and the articulation of value propositions for technical data products.
  • Communication: Ability to speak fluently and credibly with sophisticated stakeholders, including institutional traders, fund managers, founders, and technical leads.
  • Proactivity: A self-starting, highly proactive approach to business development and relationship management.
Foundational Impact

The opportunity to build a global commercial function for a leading-edge intelligence platform.

Strategic Influence

Direct collaboration with founders and product teams to shape the future of the API offering.

Competitive Compensation

A package consisting of a base salary of $50K - $70K supplemented by a highly attractive commission structure designed to reward high performance.

Market Positioning

Exposure to the forefront of the RWA (Real-World Asset) tokenization movement and high-frequency on-chain analytics.

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility: At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human-resources@mlabs.city.

MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd’s Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.

Head of B2B Sales & Business Development (Web3 / DeFi) employer: MLabs Ltd

At MLabs, we pride ourselves on being a forward-thinking employer that champions innovation and growth in the rapidly evolving Web3 and DeFi landscape. Our remote-first culture fosters flexibility and inclusivity, allowing you to work from anywhere while collaborating with a diverse team of experts. With competitive compensation packages and the unique opportunity to shape the future of decentralized finance, joining us means becoming part of a mission-driven organisation dedicated to pushing the boundaries of technology and market intelligence.
MLabs Ltd

Contact Detail:

MLabs Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of B2B Sales & Business Development (Web3 / DeFi)

✨Tip Number 1

Network like a pro! Get out there and connect with folks in the Web3 and DeFi space. Attend virtual meetups, join relevant forums, and don’t be shy about reaching out on LinkedIn. The more people you know, the better your chances of landing that dream job.

✨Tip Number 2

Show off your expertise! Create content that showcases your knowledge of B2B sales and the DeFi landscape. Whether it’s writing articles, making videos, or sharing insights on social media, let potential employers see your passion and understanding of the industry.

✨Tip Number 3

Prepare for those interviews! Research the company and its products thoroughly. Be ready to discuss how you can build their B2B sales function from scratch and share your ideas on pricing models and market strategies. Confidence is key!

✨Tip Number 4

Apply through our website! We’re always on the lookout for talent, and applying directly gives you a better shot at getting noticed. Plus, it shows you’re genuinely interested in being part of our team. Don’t miss out!

We think you need these skills to ace Head of B2B Sales & Business Development (Web3 / DeFi)

B2B Sales
Business Development
Web3 Knowledge
DeFi Expertise
CRM Implementation
Pipeline Management
KPI Definition
Market Insights
Sales Strategy
Lead Generation
Complex Deal Management
Collateral Development
Strategic Partnerships
Communication Skills
Entrepreneurial Mindset

Some tips for your application 🫡

Show Your Passion for Web3/DeFi: When writing your application, let your enthusiasm for the Web3 and DeFi space shine through. We want to see that you’re not just familiar with the technology but genuinely excited about its potential and impact.

Tailor Your Experience: Make sure to highlight your relevant experience in B2B sales and business development. We’re looking for specific examples of how you've built sales strategies or closed deals in similar environments, so don’t hold back!

Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon unless it’s necessary. Make it easy for us to see why you’re a great fit for this role without wading through fluff.

Apply Through Our Website: We encourage you to submit your application directly through our website. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!

How to prepare for a job interview at MLabs Ltd

✨Know Your Web3 Stuff

Make sure you brush up on your knowledge of the Web3 and DeFi landscape. Understand the Solana ecosystem inside out, as well as the latest trends in tokenization and on-chain analytics. This will not only help you answer questions confidently but also show your passion for the industry.

✨Showcase Your Sales Success

Prepare to discuss your previous B2B sales experiences in detail. Highlight specific achievements, such as how you built sales strategies or closed complex deals. Use metrics to back up your claims, as numbers speak volumes in sales roles.

✨Be Ready for Strategic Conversations

Since this role involves building a commercial function from scratch, be prepared to discuss your vision for go-to-market strategies and pricing models. Think about how you would approach different market segments and be ready to share your ideas during the interview.

✨Engage with the Interviewers

Don’t just wait for questions; engage with the interviewers by asking insightful questions about their current challenges and future goals. This shows that you’re proactive and genuinely interested in contributing to their success.

Head of B2B Sales & Business Development (Web3 / DeFi)
MLabs Ltd

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