At a Glance
- Tasks: Lead PR strategy, build media relationships, and manage influencer outreach for a fashion brand.
- Company: Join a dynamic fashion brand focused on growth and cultural impact.
- Benefits: Competitive salary, creative environment, and opportunities for professional development.
- Other info: Full-time role based in Bingley, starting January 2026.
- Why this job: Shape brand visibility and connect with influential figures in the fashion industry.
- Qualifications: 5+ years in PR and partnerships, strong network in fashion, and excellent communication skills.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
In line with our next phase of growth, we’re on the lookout for an established PR & Partnerships Lead to join our marketing team in 2026.
You’ll lead press strategy, media relationships, stylist relations, product placement, influencer outreach, and cultural partnerships — shaping how MKI is seen and spoken about across editorial, social, and creative platforms.
Working closely with the brand marketing, creative, and e-commerce teams, you’ll deliver key moments of visibility and connection.
Key Responsibilities
- Develop and execute MKI’s press strategy
- Build and maintain relationships with editors, stylists, and key media contacts
- Secure high-quality coverage across print, digital, and cultural publications
- Lead seasonal press outreach, mailers, and media communications
Product Placement
- Manage sample requests and logistics for press, stylists, and talent
- Secure product placements for editorials, appearances, and cultural moments
Partnerships & Collaborations
- Identify and manage cultural partnerships that elevate brand visibility
- Lead outreach and activations with aligned platforms, events, and communities (not brand-to-brand collaborations)
- Work cross-functionally with the marketing team to ensure all activity reflects MKI’s direction and priorities
- Oversee the delivery of any live activations tied to partnerships
Influencer & Tastemaker Relations
- Build and nurture relationships with key figures across menswear, culture, and lifestyle
- Oversee influencer seeding programs — from strategy and gifting to reporting — in collaboration with paid media and social teams
- Identify upcoming talent and tastemakers who align with MKI’s values and aesthetic
About You
- 5+ years’ experience in PR and partnerships within fashion — ideally menswear
- Proven track record of securing meaningful coverage and building lasting relationships
- Established network of editors, stylists, influencers, and media contacts
- Strong understanding of the connection between culture, community, and brand storytelling
- Confident communicator — able to pitch, present, and negotiate with ease
- Organised, proactive, and comfortable working in a fast‑paced, creative environment
- Collaborative by nature, but able to lead projects independently
Key Information
- Full‑time, based at our headquarters in Bingley, West Yorkshire (Monday – Friday)
- Not suited to freelance or remote workers
- New role within the team, starting January 2026
- Reports directly to the Head of Marketing
- No direct reports at present
- Salary negotiable based on experience
PR & Partnerships Lead in Bingley employer: MKI MIYUKI ZOKU
At MKI, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As the PR & Partnerships Lead based in our Bingley headquarters, you will enjoy a dynamic environment that encourages creativity and innovation, alongside opportunities for professional growth and development. With a focus on meaningful partnerships and cultural connections, you'll be at the forefront of shaping our brand's narrative while benefiting from a supportive team dedicated to your success.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Partnerships Lead in Bingley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on social media. Building relationships can open doors that you didn’t even know existed.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past successes in PR and partnerships. This is your chance to shine and demonstrate how you can elevate MKI’s visibility and storytelling.
✨Tip Number 3
Prepare for interviews by researching MKI’s brand values and recent campaigns. Be ready to discuss how your experience aligns with their goals. We want to see your passion for the brand and how you can contribute to its growth!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at MKI. Don’t miss out on this opportunity!
We think you need these skills to ace PR & Partnerships Lead in Bingley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PR & Partnerships Lead role. Highlight your experience in fashion PR, partnerships, and any relevant achievements that showcase your ability to secure media coverage and build relationships.
Craft a Compelling Cover Letter:Your cover letter should tell us why you’re the perfect fit for this role. Share your passion for menswear and culture, and give examples of how you've successfully managed partnerships or press strategies in the past.
Showcase Your Network:We want to see your established network! Mention key editors, stylists, and influencers you’ve worked with. This will help us understand your connections and how you can leverage them for MKI.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at MKI MIYUKI ZOKU
✨Know Your Stuff
Before the interview, dive deep into MKI’s brand values and recent campaigns. Familiarise yourself with their press strategy and any notable partnerships they've had. This will not only show your genuine interest but also help you articulate how your experience aligns with their goals.
✨Showcase Your Network
Be ready to discuss your established network of editors, stylists, and influencers. Prepare specific examples of how you've leveraged these relationships in the past to secure coverage or partnerships. This will demonstrate your ability to hit the ground running in this role.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific PR challenges or partnership opportunities. Think about past experiences where you successfully navigated similar situations and be ready to share those stories. This will highlight your problem-solving skills and strategic thinking.
✨Be Collaborative Yet Independent
Since the role requires both collaboration and independent project management, prepare to discuss how you balance these aspects. Share examples of successful projects where you led initiatives while working closely with cross-functional teams. This will showcase your versatility and leadership potential.
