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- Tasks: Lead our e-commerce strategy, optimising website and app performance while driving traffic and conversions.
- Company: Join a dynamic fashion brand at the forefront of e-commerce innovation.
- Benefits: Competitive salary, full-time onsite role, and opportunities for professional growth.
- Why this job: Make a real impact in the fashion industry by enhancing customer experiences online.
- Qualifications: 5+ years in e-commerce, strong analytical skills, and experience with Shopify and Klaviyo.
- Other info: Full-time role based in Bingley, West Yorkshire, with a focus on collaboration and creativity.
The predicted salary is between 40000 - 50000 £ per year.
Location: MKI HQ (Bingley, West Yorkshire)
Job type: Onsite, Monday-Friday
Department: Digital
Start date: Immediate
We are seeking an experienced and commercially minded e-commerce lead (trading & crm) to scale our direct-to-consumer online business. You will take full accountability for our website(s) and app performance, email strategy, and lifecycle flows, ensuring our products and promotions are showcased effectively while driving traffic, improving conversion, and optimising repeat custom.
You will work closely with the wider business to support the execution of the trading calendar, product launches, promotional campaigns, customer lifecycle journeys, and bau, whilst continuously optimising the customer experience. This role will suit someone with a strong commercial and analytical mindset and a keen interest and background in fashion e-commerce.
Key responsibilities:- Own the website and app experience, including ux, cro, content, promotions, and merchandising.
- Work alongside and in collaboration with the brand team to execute the digital trading calendar, product launches, and promotions.
- Track, analyse, and optimise conversion and revenue performance across all owned channels.
- Manage all seo content, optimising landing pages and journals to drive organic traffic.
- Manage email campaigns and lifecycle flows (welcome series, abandoned cart, checkout recovery, post-purchase journeys).
- Ensure email strategy aligns with product launches, the trading calendar, and brand voice.
- Collaborate with the performance marketing lead to ensure campaigns and promotions are seamlessly integrated across both departments’ objectives.
- Identify opportunities for process improvements, automation, and testing to enhance customer engagement, working alongside our web development agency.
- 5+ years of experience within e-commerce, ideally within retail.
- Proven experience managing e-commerce and app platforms.
- Strong understanding of international markets.
- Experience managing agencies.
- Strong understanding and practical knowledge of digital merchandising, trading calendars, and lifecycle marketing.
- Data-driven with experience in conversion rate optimisation and analytics.
- Excellent project management skills with the ability to coordinate cross-functional teams.
- Creative thinker with a strong sense of brand presentation and storytelling.
- Experience with Shopify and Klaviyo is essential.
The role is based full-time at our HQ in Bingley, West Yorkshire, Monday–Friday. (this role is not suited to freelance, hybrid or remote workers.) Salary will be negotiated based on experience.
MENSWEAR ECOMMERCE LEAD in Leeds employer: MKI MIYUKI ZOKU
Contact Detail:
MKI MIYUKI ZOKU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MENSWEAR ECOMMERCE LEAD in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the fashion e-commerce space, attend industry events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your achievements in e-commerce, especially any projects related to website performance, email strategies, or conversion optimisation. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how you can enhance their online presence and drive sales. Tailor your answers to reflect your understanding of their brand and market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and making an impact in the e-commerce world.
We think you need these skills to ace MENSWEAR ECOMMERCE LEAD in Leeds
Some tips for your application 🫡
Show Your Passion for E-Commerce: When writing your application, let us see your enthusiasm for e-commerce and fashion. Share specific examples of how you've driven online sales or improved customer experiences in previous roles. We love to see candidates who are genuinely excited about the industry!
Be Data-Driven: Since this role is all about optimising performance, make sure to highlight your analytical skills. Include any metrics or data points that demonstrate your success in improving conversion rates or driving traffic. Numbers speak volumes, so don’t hold back!
Tailor Your Application: Take the time to customise your application for this specific role. Mention our brand and how your experience aligns with our goals. We appreciate candidates who take the extra step to show they understand what we’re all about!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at MKI MIYUKI ZOKU
✨Know Your E-Commerce Inside Out
Make sure you brush up on the latest trends in e-commerce, especially in the fashion sector. Be ready to discuss your experience with platforms like Shopify and Klaviyo, and how you've used them to drive sales and improve customer engagement.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've tracked and optimised in previous roles. Bring examples of how you've improved conversion rates or increased revenue through data-driven decisions. This will show that you have the analytical mindset they’re looking for.
✨Understand the Brand and Its Voice
Familiarise yourself with the brand's identity and how it presents itself online. Think about how you can align your email strategies and promotional campaigns with their voice. Being able to articulate this during the interview will demonstrate your fit for the role.
✨Be Ready to Collaborate
This role involves working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully worked with marketing, product, and web development teams to achieve common goals.