At a Glance
- Tasks: Lead digital marketing strategies to drive customer growth and engagement.
- Company: Dynamic e-commerce brand focused on innovation and performance.
- Benefits: Competitive salary, full-time role, and opportunities for professional development.
- Other info: Full-time position at HQ in Bingley, West Yorkshire.
- Why this job: Join a fast-paced team and make a real impact in digital marketing.
- Qualifications: 5+ years in digital marketing with strong analytical and creative skills.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking an experienced and performance-driven digital marketing manager to take full ownership of our acquisition and retention marketing activity. This role will be responsible for driving profitable customer growth through paid media, CRM, and organic social channels, whilst ensuring strong performance across all digital marketing activity.
You will work closely with the E-Commerce Manager to ensure traffic, campaigns, and customer journeys are fully aligned with on-site experience, trading calendar, product launches, and overall commercial objectives. This role will suit someone who is both analytical and creative, with strong experience in performance marketing, lifecycle marketing, and multi-channel campaign execution within a fast-paced e-commerce environment.
Key responsibilities:- Own all paid media activity including Google ads, meta, Affiliate programs, TikTok, and other performance channels.
- Plan, execute, and optimise campaigns to maximise ROI, efficiency, and scalability.
- Manage CRM strategy and execution using Klaviyo, including email and SMS marketing.
- Build and optimise customer lifecycle flows including welcome series, abandoned cart, checkout recovery, and post-purchase journeys.
- Own organic social media strategy, content output, and community growth.
- Drive customer acquisition and retention strategy across all digital channels.
- Own performance reporting, attribution analysis, and channel insight to improve marketing efficiency.
- Work closely with the E-Commerce Manager to align campaigns with site merchandising, trading calendar, and product launches.
- Collaborate with the Brand Marketing Manager to ensure campaigns are consistent with brand direction and messaging.
- Identify opportunities for audience growth, automation, and performance improvement across all channels.
- 5+ years experience in digital marketing, ideally within fashion or e-commerce.
- Proven experience managing multi-channel paid media campaigns.
- Hands-on experience with Klaviyo.
- Strong understanding of email and SMS marketing strategy.
- Experience managing organic social media accounts for brands.
- Data-driven with strong analytical and reporting skills.
- Strong commercial mindset with a focus on ROI.
- Excellent communication and project management skills.
- Ability to work cross-functionally in a fast-paced environment.
The role is based full-time at our HQ in Bingley, West Yorkshire, Monday–Friday. This role is not suited to freelance, hybrid or remote workers. Salary will be negotiated based on experience.
Growth-Driven Digital Performance Marketing Manager in Leeds employer: MKI MIYUKI ZOKU
Join a dynamic team at our Bingley HQ, where we foster a collaborative and innovative work culture that prioritises employee growth and development. As a Growth-Driven Digital Performance Marketing Manager, you will have the opportunity to lead impactful marketing strategies in a fast-paced e-commerce environment, while enjoying competitive benefits and a supportive atmosphere that encourages creativity and analytical thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Driven Digital Performance Marketing Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can drive customer growth and align with their commercial objectives.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Growth-Driven Digital Performance Marketing Manager in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Growth-Driven Digital Performance Marketing Manager. Highlight your experience in performance marketing, CRM, and multi-channel campaigns, as these are key for us.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven customer growth and improved ROI in previous positions. We love a good story!
Showcase Your Analytical Skills:Since we're looking for someone data-driven, don’t forget to mention your analytical skills. Include any tools or methods you’ve used for performance reporting and attribution analysis that have led to successful outcomes.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at MKI MIYUKI ZOKU
✨Know Your Numbers
As a Growth-Driven Digital Performance Marketing Manager, you'll need to showcase your analytical skills. Brush up on key metrics related to ROI, customer acquisition costs, and campaign performance. Be ready to discuss specific examples where you've driven growth through data-driven decisions.
✨Showcase Your Creativity
This role requires a blend of creativity and analytics. Prepare to share innovative campaign ideas you've executed in the past. Think about how you can align creative strategies with performance marketing to drive customer engagement and retention.
✨Familiarise Yourself with Klaviyo
Since managing CRM strategy using Klaviyo is crucial for this position, make sure you know the platform inside out. Be prepared to discuss your experience with email and SMS marketing, and how you've used automation to enhance customer journeys.
✨Align with E-Commerce Goals
Understand the importance of aligning marketing campaigns with e-commerce objectives. Research the company's trading calendar and product launches, and be ready to discuss how you would ensure that your marketing strategies support these goals effectively.
