At a Glance
- Tasks: Lead digital marketing strategies to boost customer growth and engagement.
- Company: Dynamic fashion brand focused on e-commerce innovation.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on collaboration and creativity.
- Why this job: Join a creative team and make a real impact in the fashion industry.
- Qualifications: 5+ years in digital marketing, especially in fashion or e-commerce.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking an experienced and performance-driven digital marketing manager to take full ownership of our acquisition and retention marketing activity. This role will be responsible for driving profitable customer growth through paid media, CRM, and organic social channels, whilst ensuring strong performance across all digital marketing activity.
You will work closely with the E-Commerce Manager to ensure traffic, campaigns, and customer journeys are fully aligned with on-site experience, trading calendar, product launches, and overall commercial objectives. This role will suit someone who is both analytical and creative, with strong experience in performance marketing, lifecycle marketing, and multi-channel campaign execution within a fast-paced e-commerce environment.
Key responsibilities:- Own all paid media activity including Google ads, meta, Affiliate programs, TikTok, and other performance channels.
- Plan, execute, and optimise campaigns to maximise ROI, efficiency, and scalability.
- Manage CRM strategy and execution using Klaviyo, including email and SMS marketing.
- Build and optimise customer lifecycle flows including welcome series, abandoned cart, checkout recovery, and post-purchase journeys.
- Own organic social media strategy, content output, and community growth.
- Drive customer acquisition and retention strategy across all digital channels.
- Own performance reporting, attribution analysis, and channel insight to improve marketing efficiency.
- Work closely with the E-Commerce Manager to align campaigns with site merchandising, trading calendar, and product launches.
- Collaborate with the Brand Marketing Manager to ensure campaigns are consistent with brand direction and messaging.
- Identify opportunities for audience growth, automation, and performance improvement across all channels.
- 5+ years experience in digital marketing, ideally within fashion or e-commerce.
- Proven experience managing multi-channel paid media campaigns.
- Hands-on experience with Klaviyo.
- Strong understanding of email and SMS marketing strategy.
- Experience managing organic social media accounts for brands.
- Data-driven with strong analytical and reporting skills.
- Strong commercial mindset with a focus on ROI.
- Excellent communication and project management skills.
- Ability to work cross-functionally in a fast-paced environment.
The role is based full-time at our HQ in Bingley, West Yorkshire, Monday–Friday. This role is not suited to freelance, hybrid or remote workers. Salary will be negotiated based on experience.
Digital Performance Marketing Manger (Menswear) in Leeds employer: MKI MIYUKI ZOKU
Join a dynamic team at our Bingley HQ, where we foster a collaborative and innovative work culture that values creativity and analytical thinking. As a Digital Performance Marketing Manager, you'll have the opportunity to drive impactful marketing strategies in the fast-paced fashion e-commerce sector, with ample room for professional growth and development. We offer competitive salaries and a supportive environment that encourages personal and career advancement, making us an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Performance Marketing Manger (Menswear) in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in performance marketing.
✨Tip Number 3
Prepare for interviews by researching the company and its digital marketing strategies. Be ready to discuss how you can drive customer growth and improve ROI based on their current efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Digital Performance Marketing Manger (Menswear) in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Performance Marketing Manager role. Highlight your experience in performance marketing, CRM, and multi-channel campaigns, especially within e-commerce. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how you can drive customer growth. Be sure to mention specific achievements that demonstrate your analytical and creative skills.
Showcase Relevant Experience:When filling out your application, focus on your hands-on experience with tools like Klaviyo and your success in managing paid media campaigns. We love seeing real examples of how you've maximised ROI and improved marketing efficiency.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at MKI MIYUKI ZOKU
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous campaigns. Be ready to discuss how you maximised ROI and improved performance across various channels, especially in paid media and CRM.
✨Showcase Your Creativity
This role requires a blend of analytical and creative skills. Bring examples of successful campaigns you've executed that demonstrate your ability to think outside the box while still being data-driven.
✨Understand the Brand
Research the company’s brand direction and messaging thoroughly. Be prepared to discuss how you can align your marketing strategies with their overall commercial objectives and product launches.
✨Ask Insightful Questions
Prepare thoughtful questions about their current digital marketing strategies, challenges they face, and how they measure success. This shows your genuine interest in the role and helps you understand if it’s the right fit for you.
