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For Companies At a Glance
- Tasks: Lead PR strategy, build media relationships, and manage influencer outreach for a fashion brand.
- Company: Join a dynamic menswear brand shaping cultural narratives in fashion.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Why this job: Make a real impact on brand visibility and connect with influential figures in fashion.
- Qualifications: 5+ years in fashion PR, strong media network, and excellent communication skills.
- Other info: Full-time role based in Bingley, starting January 2026.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
In line with our next phase of growth, we’re on the lookout for an established PR & Partnerships Lead to join our marketing team in 2026.
You’ll lead press strategy, media relationships, stylist relations, product placement, influencer outreach, and cultural partnerships — shaping how MKI is seen and spoken about across editorial, social, and creative platforms.
Working closely with the brand marketing, creative, and e-commerce teams, you’ll deliver key moments of visibility and connection.
Key Responsibilities
- Develop and execute MKI’s press strategy
- Build and maintain relationships with editors, stylists, and key media contacts
- Secure high-quality coverage across print, digital, and cultural publications
- Lead seasonal press outreach, mailers, and media communications
Product Placement
- Manage sample requests and logistics for press, stylists, and talent
- Secure product placements for editorials, appearances, and cultural moments
Partnerships & Collaborations
- Identify and manage cultural partnerships that elevate brand visibility
- Lead outreach and activations with aligned platforms, events, and communities (not brand-to-brand collaborations)
- Work cross-functionally with the marketing team to ensure all activity reflects MKI’s direction and priorities
- Oversee the delivery of any live activations tied to partnerships
Influencer & Tastemaker Relations
- Build and nurture relationships with key figures across menswear, culture, and lifestyle
- Oversee influencer seeding programs — from strategy and gifting to reporting — in collaboration with paid media and social teams
- Identify upcoming talent and tastemakers who align with MKI’s values and aesthetic
About You
- 5+ years’ experience in PR and partnerships within fashion — ideally menswear
- Proven track record of securing meaningful coverage and building lasting relationships
- Established network of editors, stylists, influencers, and media contacts
- Strong understanding of the connection between culture, community, and brand storytelling
- Confident communicator — able to pitch, present, and negotiate with ease
- Organised, proactive, and comfortable working in a fast‑paced, creative environment
- Collaborative by nature, but able to lead projects independently
Key Information
- Full‑time, based at our headquarters in Bingley, West Yorkshire (Monday – Friday)
- Not suited to freelance or remote workers
- New role within the team, starting January 2026
- Reports directly to the Head of Marketing
- No direct reports at present
- Salary negotiable based on experience
#J-18808-Ljbffr
Fashion PR & Partnerships Lead (Menswear) employer: MKI MIYUKI ZOKU
Contact Detail:
MKI MIYUKI ZOKU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fashion PR & Partnerships Lead (Menswear)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion PR scene. Attend events, engage on social media, and don’t be shy to reach out to editors and influencers. Building those relationships can open doors for you.
✨Tip Number 2
Show off your expertise! Create a portfolio that highlights your past successes in securing press coverage and partnerships. Use it as a conversation starter during interviews to demonstrate your value and experience.
✨Tip Number 3
Stay on top of trends! Keep an eye on what’s happening in menswear and culture. Being knowledgeable about current trends will help you pitch ideas that resonate with the brand and its audience.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Make sure to tailor your application to reflect how your skills align with our vision at MKI.
We think you need these skills to ace Fashion PR & Partnerships Lead (Menswear)
Some tips for your application 🫡
Show Your Passion for Fashion: When writing your application, let your love for menswear and fashion shine through! We want to see how your experience aligns with our brand values and how you can contribute to MKI's vision.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in PR and partnerships, especially any standout achievements in securing media coverage or building relationships in the fashion industry.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key skills and experiences are easy to spot. Use bullet points if it helps!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at MKI MIYUKI ZOKU
✨Know Your Stuff
Before the interview, dive deep into MKI's brand identity and recent campaigns. Familiarise yourself with their press strategy and any notable partnerships they've had. This will not only show your genuine interest but also help you discuss how your experience aligns with their goals.
✨Showcase Your Network
Be ready to talk about your established relationships with editors, stylists, and influencers. Prepare specific examples of how you've leveraged these connections in past roles to secure coverage or partnerships. This will demonstrate your value and ability to hit the ground running.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like securing a product placement or managing a cultural partnership. Think through your past experiences and be ready to share your thought process and outcomes. This will highlight your problem-solving skills and strategic thinking.
✨Be Collaborative Yet Independent
MKI values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. However, also emphasise your ability to lead projects independently. Share examples that showcase your organisational skills and proactive approach in fast-paced environments.