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- Tasks: Lead our e-commerce strategy, optimising website and app performance to drive sales.
- Company: Join a dynamic fashion brand at the forefront of e-commerce innovation.
- Benefits: Competitive salary, full-time role, and opportunities for professional growth.
- Why this job: Make a real impact in the fashion industry while shaping customer experiences.
- Qualifications: 5+ years in e-commerce, strong analytical skills, and a passion for fashion.
- Other info: Full-time onsite role in Bingley, with a focus on collaboration and creativity.
The predicted salary is between 50000 - 60000 £ per year.
We are seeking an experienced and commercially minded e-commerce lead (trading & crm) to scale our direct-to-consumer online business. You will take full accountability for our website(s) and app performance, email strategy, and lifecycle flows, ensuring our products and promotions are showcased effectively while driving traffic, improving conversion, and optimising repeat custom.
You will work closely with the wider business to support the execution of the trading calendar, product launches, promotional campaigns, customer lifecycle journeys, and bau, whilst continuously optimising the customer experience. This role will suit someone with a strong commercial and analytical mindset and a keen interest and background in fashion e-commerce.
Key responsibilities:- Own the website and app experience, including ux, cro, content, promotions, and merchandising.
- Work alongside and in collaboration with the brand team to execute the digital trading calendar, product launches, and promotions.
- Track, analyse, and optimise conversion and revenue performance across all owned channels.
- Manage all seo content, optimising landing pages and journals to drive organic traffic.
- Manage email campaigns and lifecycle flows (welcome series, abandoned cart, checkout recovery, post-purchase journeys).
- Ensure email strategy aligns with product launches, the trading calendar, and brand voice.
- Collaborate with the performance marketing lead to ensure campaigns and promotions are seamlessly integrated across both departments’ objectives.
- Identify opportunities for process improvements, automation, and testing to enhance customer engagement, working alongside our web development agency.
- 5+ years of experience within e-commerce, ideally within retail.
- Proven experience managing e-commerce and app platforms.
- Strong understanding of international markets.
- Experience managing agencies.
- Strong understanding and practical knowledge of digital merchandising, trading calendars, and lifecycle marketing.
- Data-driven with experience in conversion rate optimisation and analytics.
- Excellent project management skills with the ability to coordinate cross-functional teams.
- Creative thinker with a strong sense of brand presentation and storytelling.
- Experience with Shopify and Klaviyo is essential.
The role is based full-time at our HQ in Bingley, West Yorkshire, Monday–Friday. Salary will be negotiated based on experience.
MENSWEAR ECOMMERCE LEAD in Bradford employer: MKI MIYUKI ZOKU
Contact Detail:
MKI MIYUKI ZOKU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land MENSWEAR ECOMMERCE LEAD in Bradford
✨Tip Number 1
Network like a pro! Reach out to people in the fashion e-commerce space, attend industry events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past successes in e-commerce, especially any projects related to website performance or email strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s current e-commerce strategies and be ready to discuss how you can improve them. Tailor your answers to show you understand their brand and can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at MKI HQ.
We think you need these skills to ace MENSWEAR ECOMMERCE LEAD in Bradford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of E-Commerce Lead. Highlight your experience in managing e-commerce platforms and any relevant achievements in driving traffic and conversion rates. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for fashion e-commerce and how your skills align with our needs. Don’t forget to mention your experience with tools like Shopify and Klaviyo, as they’re essential for this role.
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, be sure to include examples of how you've used data to optimise performance in previous roles. We love seeing numbers that back up your successes, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at MKI MIYUKI ZOKU
✨Know Your E-Commerce Inside Out
Make sure you brush up on the latest trends in e-commerce, especially in the fashion sector. Be ready to discuss your previous experiences with website and app performance, as well as how you've optimised conversion rates in the past.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've tracked and how you've used data to drive decisions. Bring examples of how you've improved revenue performance or customer engagement through analytics—numbers speak volumes!
✨Collaborate Like a Pro
This role requires working closely with various teams, so be ready to share examples of successful collaborations. Highlight your project management skills and how you've coordinated cross-functional teams to achieve common goals.
✨Be Creative and Brand-Focused
Demonstrate your understanding of brand storytelling and digital merchandising. Think of innovative ideas for product launches or promotional campaigns that align with the brand voice, and be prepared to pitch them during the interview.