At a Glance
- Tasks: Conduct a content audit for MK Gallery's website and enhance its digital strategy.
- Company: Join MK Gallery, Milton Keynes' top public gallery dedicated to contemporary arts.
- Benefits: Flexible remote work, gain valuable experience in the arts sector, and contribute to a meaningful project.
- Other info: 15-day project over 8 weeks with opportunities for creative collaboration.
- Why this job: Make a real impact on the visitor experience while working with a passionate team.
- Qualifications: Experience in content audits, digital content management, and SEO strategies.
About MK Gallery
MK Gallery is Milton Keynes' leading public gallery, presenting a programme of contemporary visual arts alongside cinema, live performance, learning and participation activities. As a registered charity, we aim to make art accessible to as wide an audience as possible.
Project Overview
MK Gallery is delivering a major digital transformation project to improve our website, CRM and ticketing system. The project will create a better integrated digital ecosystem that improves the visitor experience, streamlines internal workflows, and supports both the Gallery's charitable and commercial objectives.
Duration
15 days across 8 weeks from August 2026
Working pattern
One day per week minimum, with flexibility to allocate the remaining days according to project requirements. This can be done remotely.
Reporting to
Head of Marketing and Audience Development
Scope of Work
The freelancer will review the Gallery's existing website content and provide a structured audit that supports content migration and future content strategy.
The work will include:
- Completing a full inventory of existing website content.
- Assessing content quality, relevance and performance.
- Identifying content suitable for migration to the new website.
- Identifying outdated, duplicated, low-value or underperforming content that should be merged, rewritten or removed.
- Reviewing available analytics data to help inform recommendations, including user engagement and content performance.
- Considering accessibility, readability and SEO throughout the audit.
- Working with the Marketing team and digital partners to agree recommendations.
By the end of the project, we expect the freelancer to provide:
- A complete content inventory of the existing website.
- A prioritised content audit with recommendations for each page or content type.
- A migration plan identifying content to migrate, archive, rewrite, merge or remove.
- Recommendations to improve content quality, structure, accessibility and search performance.
- A handover session with the Marketing team to present findings and answer questions.
Experience We're Looking For
We're interested in hearing from freelancers who can demonstrate experience in website content audits, content strategy or digital content management.
Ideally, you will have experience of:
- Content strategy, digital editing or SEO copywriting.
- Managing and auditing website content within the WordPress CMS.
- Content inventories, SEO optimisation and readability analysis.
- Auditing content against WCAG 2.1/2.2 AA accessibility standards.
- Using GA4 or similar analytics platforms to inform content decisions.
- Basic understanding of HTML and CSS.
Experience working within the arts and cultural sector would be an advantage but is not essential.
Marketing Freelancer (Content Audit) in Milton Keynes employer: MK Gallery
MK Gallery is an exceptional employer that fosters a vibrant and creative work culture, perfect for those passionate about the arts. With a focus on employee growth and development, we offer opportunities to enhance your skills in a supportive environment while working in a stunning location that attracts diverse audiences. Join us to make a meaningful impact in the arts community and enjoy the unique advantages of being part of a dedicated team committed to innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Freelancer (Content Audit) in Milton Keynes
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Marketing Freelancer (Content Audit) in Milton Keynes
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to MK Gallery.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer MK Gallery and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Marketing Freelancer (Content Audit) at MK Gallery.
How to prepare for a job interview at MK Gallery
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at MK Gallery.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for MK Gallery. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at MK Gallery.
