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- Tasks: Lead engaging marketing campaigns to enhance customer loyalty and retention.
- Company: Join an innovative B2B manufacturer known for reliability and strong partnerships.
- Benefits: Enjoy a flexible work environment, 25 days holiday, and private medical insurance.
- Why this job: Make a real impact in customer engagement within a forward-thinking company.
- Qualifications: Must have proven experience in customer or trade marketing, with strong project management skills.
- Other info: Opportunity to lead a team and collaborate across various departments.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting for a Customer Marketing Manager on behalf of our client, an industry-leading manufacturer with a strong presence in the B2B sector. Known for innovation, reliability, and long-term partnerships, our client is seeking a Customer Marketing Manager to take ownership of below-the-line marketing initiatives that deepen customer engagement and reinforce the company's market reputation. As Customer Marketing Manager, you’ll play a critical role in developing and executing targeted marketing strategies that add value across the customer journey while strengthening loyalty and boosting retention.
Please note: applicants must have proven experience in customer marketing or trade marketing.
Key Responsibilities:- Deliver engaging below-the-line marketing campaigns (e.g., email marketing, case studies, customer events, etc.).
- Work closely with the sales and customer engagement teams to develop and implement tailored campaigns.
- Measure and report on the performance of all customer marketing activities, optimising based on data and insights.
- Be responsible in leading and coaching the customer marketing executive.
- Working collaboratively with the Assistant Brand Manager and broader teams to ensure customer needs are reflected and met in all marketing initiatives.
- Optimise the customer journey.
- Proven experience in Trade or Customer Marketing is a must.
- Experience working in either a B2B or B2C environment.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Ability to be proactive, think strategically, and bring creative, outside-the-box ideas to customer engagement initiatives.
- Excellent written and verbal communication skills, with experience developing customer-facing content.
- Data-driven approach with the ability to analyse performance metrics and optimize accordingly.
- Some management or team leadership experience would be beneficial.
- Comfortable working cross-functionally with Sales, Product, and Customer Success teams.
- Company Pension
- Private Medical Insurance
- 25 days holiday plus bank Holidays
- Flexible working environment
If you’re a strategic marketer with a passion for customer success, relationship marketing, and brand advocacy, this is an exciting opportunity to make a meaningful impact within a well-established and forward-thinking organisation. APPLY NOW
Customer Marketing Manager employer: Mixxos Group
Contact Detail:
Mixxos Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in customer marketing, especially in the B2B sector. Understanding what strategies are currently effective can help you speak confidently about your ideas during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in customer or trade marketing. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics that demonstrate your success in optimising customer engagement and retention.
✨Tip Number 4
Showcase your project management skills by discussing how you've successfully juggled multiple campaigns. Highlighting your ability to work cross-functionally will also resonate well with the hiring team.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in customer marketing or trade marketing. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and your strategic thinking skills. Mention how your previous experiences align with the responsibilities outlined in the job description.
Showcase Data-Driven Achievements: In your application, emphasise your ability to analyse performance metrics. Provide examples of how you've used data to optimise marketing campaigns and improve customer retention.
Highlight Cross-Functional Collaboration: Mention any experience you have working with sales, product, or customer success teams. This will show your ability to work collaboratively and understand different perspectives within the company.
How to prepare for a job interview at Mixxos Group
✨Showcase Your Customer Marketing Experience
Make sure to highlight your proven experience in customer or trade marketing during the interview. Prepare specific examples of successful campaigns you've managed, focusing on how they deepened customer engagement and boosted retention.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you measure and report on marketing performance. Share insights from past campaigns where you used data to optimise strategies, as this aligns with the role's emphasis on a data-driven approach.
✨Emphasise Collaboration Skills
Since the role involves working closely with sales and customer engagement teams, prepare to discuss your experience in cross-functional collaboration. Highlight instances where you successfully partnered with other departments to achieve marketing goals.
✨Prepare Creative Campaign Ideas
Think outside the box and come prepared with innovative marketing ideas that could enhance customer engagement. This will demonstrate your proactive mindset and strategic thinking, which are key attributes for the Customer Marketing Manager position.
