Customer Marketing Manager

We are recruiting for a Customer Marketing Manager on behalf of our client, an industry-leading manufacturer with a strong presence in the B2B sector. Known for innovation, reliability, and long-term partnerships, our client is seeking a Customer Marketing Manager to take ownership of below-the-line marketing initiatives that deepen customer engagement and reinforce the company’s market reputation. As Customer Marketing Manager, you’ll play a critical role in developing and executing targeted marketing strategies that add value across the customer journey while strengthening loyalty and boosting retention. Please note: applicants must have proven experience in customer marketing or trade marketing. Key Responsibilities Customer Marketing Manager: * Deliver engaging below-the-line marketing campaigns (e.g., email marketing, case studies, customer events, etc.). * Work closely with the sales and customer engagement teams to develop and implement tailored campaigns. * Measure and report on the performance of all customer marketing activities, optimising based on data and insights. * Be responsible in leading and coaching the customer marketing executive. * Working collaboratively with the Assistant Brand Manager and broader teams to ensure customer needs are reflected and met in all marketing initiatives. * Optimise the customer journey. What you need for Customer Marketing Manager: * Proven experience in Trade or Customer Marketing is a must. * Experience working in either a B2B or B2C environment. * Strong project management skills and the ability to manage multiple campaigns simultaneously. * Ability to be proactive, think strategically, and bring creative, outside-the-box ideas to customer engagement initiatives. * Excellent written and verbal communication skills, with experience developing customer-facing content. * Data-driven approach with the ability to analyse performance metrics and optimize accordingly. * Some management or team leadership experience would be beneficial. * Comfortable working cross-functionally with Sales, Product, and Customer Success teams. What’s in it for you? * Company Pension * Private Medical Insurance * 25 days holiday plus bank Holidays * Flexible working environment If you’re a strategic marketer with a passion for customer success, relationship marketing, and brand advocacy, this is an exciting opportunity to make a meaningful impact within a well-established and forward-thinking organisation. APPLY NOW