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For Companies At a Glance
- Tasks: Drive on-trade sales, build partnerships, and manage accounts in a dynamic environment.
- Company: Join Mixtons, a fast-growing drinks brand shaking up the RTD market in the UK.
- Benefits: Enjoy equity options, a bonus scheme, and hybrid working with travel opportunities.
- Why this job: Be part of a small team making a big impact in a vibrant industry.
- Qualifications: 3+ years in on-trade sales, strong relationship-building skills, and a self-starter attitude.
- Other info: This role offers creative freedom and the chance to shape the brand's growth.
The predicted salary is between 34000 - 51000 £ per year.
Location: London + South East (Hybrid)
Salary: Up to £42,500 + bonus + equity
Industry: Alcoholic Drinks / FMCG
Job Type: Permanent
In just three years, we’ve built the largest events network of any RTD brand in the UK, launched into Whole Foods and WHSmiths, and sold over 700,000 Mixtons. But we’re only just getting started. We’re now looking for an On-Trade Sales Manager to join us as our third hire — someone ready to take ownership, drive growth, and help get Mixtons into the hands of people who didn’t know they needed us. This is a big role in a small team, and you’ll be right at the heart of our next chapter.
The role: You’ll be Mixtons’ go-to person for building on-trade partnerships. From hunting down new leads and smashing your sales targets to launching creative activations and managing account relationships, this role is all about autonomy, hustle and results.
What you will do:
- Full-cycle sales management – from lead generation and cold outreach to closing and ongoing account management.
- Pipeline ownership – maintain a robust, transparent and proactive sales funnel through a self-built CRM or tracking system.
- Account development – build meaningful relationships with existing on-trade accounts to drive rate of sale, build advocacy, and create regular reordering behaviour.
- Forecasting support – work closely with operations to accurately forecast sales and ensure supply always meets demand.
- Marketing collaboration – liaise with the brand team to develop effective POS materials and on-trade activation plans that actually get used (and shift product).
- Leadership – manage and mentor Mixtons brand ambassadors and sales interns to support local activation and drive brand love on the ground.
- Wholesale expansion – identify, build and manage new wholesaler relationships; work collaboratively to unlock new on-trade routes to market and drive volume through existing partners.
- Cross-channel contribution – the opportunity to support in the off-trade as we scale, particularly in building cross-channel strategies that support unified growth.
What we’re looking for:
- 3+ years’ experience in on-trade sales (Alcoholic Beverages/FMCG background preferred)
- Natural relationship builder with strong commercial instincts
- Confident walking into a bar and making an impression — not just a rep, but a partner
- Sharp, organised, and strategic thinker with a strong eye for data
- Self-starter who thrives on autonomy and loves the buzz of a fast-moving start-up
- A team player with the charm, resilience and energy to make things happen
What’s in it for you?
- A pivotal role at the heart of a fast-growing, values-led drinks brand
- Equity options and a bonus scheme that grows with your impact
- Hybrid working with national travel and plenty of on-the-ground action
- Real ownership, creative freedom, and the chance to shape how we grow
- Join a brand that does things differently — and isn’t afraid to stand out
How to apply: Mixtons are partnering with Anderson Cole Group to recruit for this role.
On-Trade Sales Manager employer: Mixtons
Contact Detail:
Mixtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On-Trade Sales Manager
✨Tip Number 1
Network within the alcoholic beverages and FMCG sectors. Attend industry events, trade shows, and local bar openings to meet potential contacts and learn about new opportunities. Building relationships in these spaces can give you an edge when applying for the On-Trade Sales Manager position.
✨Tip Number 2
Familiarise yourself with Mixtons' products and their unique selling points. Understanding what sets them apart in the market will help you articulate how you can contribute to their growth and success during interviews or networking conversations.
✨Tip Number 3
Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've built relationships, driven sales, and managed accounts in the on-trade sector. This will demonstrate your capability and fit for the role.
✨Tip Number 4
Showcase your understanding of the current trends in the alcoholic drinks market. Being knowledgeable about consumer preferences and emerging trends will not only impress potential employers but also position you as a valuable asset to the team.
We think you need these skills to ace On-Trade Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in on-trade sales, particularly within the alcoholic beverages or FMCG sectors. Use specific examples to demonstrate your success in building relationships and achieving sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the industry. Mention how your skills align with the role's requirements, such as your ability to generate leads and manage accounts effectively.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, mention any sales targets you exceeded or successful partnerships you developed, as this will demonstrate your capability to drive growth.
Research the Company: Familiarise yourself with Mixtons and their unique position in the market. Understanding their values and recent developments will help you tailor your application and show genuine interest in contributing to their next chapter.
How to prepare for a job interview at Mixtons
✨Showcase Your Sales Experience
Make sure to highlight your previous experience in on-trade sales, especially within the alcoholic beverages or FMCG sectors. Be prepared to discuss specific examples of how you've successfully generated leads, closed deals, and managed accounts.
✨Demonstrate Relationship-Building Skills
Since this role requires building meaningful partnerships, come ready with anecdotes that showcase your ability to connect with clients. Discuss how you've fostered relationships in the past and the impact those relationships had on sales.
✨Prepare for Data-Driven Discussions
As a strategic thinker, you should be comfortable discussing data and sales forecasts. Bring examples of how you've used data to inform your sales strategies and decision-making processes in previous roles.
✨Exude Confidence and Autonomy
This position values self-starters who thrive in fast-paced environments. During the interview, convey your confidence and readiness to take ownership of your role. Share instances where you've taken initiative and driven results independently.
