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For Companies At a Glance
- Tasks: Drive on-trade sales, build partnerships, and manage accounts in a dynamic environment.
- Company: Join Mixtons, a fast-growing RTD brand shaking up the UK drinks market.
- Benefits: Enjoy equity options, bonuses, hybrid work, and creative freedom.
- Why this job: Be part of a small team making a big impact in a vibrant industry.
- Qualifications: 3+ years in on-trade sales, strong relationship-building skills, and a strategic mindset required.
- Other info: Opportunity for national travel and hands-on experience in a start-up culture.
The predicted salary is between 34000 - 51000 £ per year.
Location: London + South East (Hybrid)
Salary: Up to £42,500 + bonus + equity
Industry: Alcoholic Drinks / FMCG
Job Type: Permanent
In just three years, we’ve built the largest events network of any RTD brand in the UK, launched into Whole Foods and WHSmiths, and sold over 700,000 Mixtons. But we’re only just getting started. We’re now looking for an On-Trade Sales Manager to join us as our third hire — someone ready to take ownership, drive growth, and help get Mixtons into the hands of people who didn’t know they needed us. This is a big role in a small team, and you’ll be right at the heart of our next chapter.
The role:
- You’ll be Mixtons’ go-to person for building on-trade partnerships. From hunting down new leads and smashing your sales targets to launching creative activations and managing account relationships, this role is all about autonomy, hustle and results.
What you will do:
- Full-cycle sales management – from lead generation and cold outreach to closing and ongoing account management.
- Pipeline ownership – maintain a robust, transparent and proactive sales funnel through a self-built CRM or tracking system.
- Account development – build meaningful relationships with existing on-trade accounts to drive rate of sale, build advocacy, and create regular reordering behaviour.
- Forecasting support – work closely with operations to accurately forecast sales and ensure supply always meets demand.
- Marketing collaboration – liaise with the brand team to develop effective POS materials and on-trade activation plans that actually get used (and shift product).
- Leadership – manage and mentor Mixtons brand ambassadors and sales interns to support local activation and drive brand love on the ground.
- Wholesale expansion – identify, build and manage new wholesaler relationships; work collaboratively to unlock new on-trade routes to market and drive volume through existing partners.
- Cross-channel contribution – the opportunity to support in the off-trade as we scale, particularly in building cross-channel strategies that support unified growth.
What we’re looking for:
- 3+ years’ experience in on-trade sales (Alcoholic Beverages/FMCG background preferred)
- Natural relationship builder with strong commercial instincts
- Confident walking into a bar and making an impression — not just a rep, but a partner
- Sharp, organised, and strategic thinker with a strong eye for data
- Self-starter who thrives on autonomy and loves the buzz of a fast-moving start-up
- A team player with the charm, resilience and energy to make things happen
What’s in it for you?
- A pivotal role at the heart of a fast-growing, values-led drinks brand
- Equity options and a bonus scheme that grows with your impact
- Hybrid working with national travel and plenty of on-the-ground action
- Real ownership, creative freedom, and the chance to shape how we grow
- Join a brand that does things differently — and isn’t afraid to stand out
How to apply: Mixtons are partnering with Anderson Cole Group to recruit for this role.
On-Trade Sales Manager employer: Mixtons
Contact Detail:
Mixtons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On-Trade Sales Manager
✨Tip Number 1
Network within the alcoholic drinks and FMCG industry. Attend relevant events, trade shows, or local meet-ups to connect with potential leads and industry professionals who can provide insights or referrals.
✨Tip Number 2
Research Mixtons thoroughly. Understand their brand values, product offerings, and recent achievements. This knowledge will help you tailor your conversations and demonstrate your genuine interest in contributing to their growth.
✨Tip Number 3
Prepare to showcase your relationship-building skills. Think of examples from your past experiences where you've successfully developed partnerships or driven sales through strong connections, as this is crucial for the On-Trade Sales Manager role.
✨Tip Number 4
Familiarise yourself with CRM tools and sales tracking systems. Being able to discuss how you would maintain a proactive sales funnel will show that you're organised and ready to take ownership of the pipeline.
We think you need these skills to ace On-Trade Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in on-trade sales, particularly within the alcoholic beverages or FMCG sectors. Use specific examples to demonstrate your success in building relationships and achieving sales targets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the industry. Mention how your skills align with the role's requirements, such as your ability to generate leads and manage accounts effectively.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements from your previous roles. For instance, mention any sales targets you exceeded or successful partnerships you developed, as this will demonstrate your capability to drive growth.
Research the Company: Familiarise yourself with Mixtons and their market position. Understanding their values and recent developments will help you tailor your application and show genuine interest in contributing to their next chapter.
How to prepare for a job interview at Mixtons
✨Know Your Product Inside Out
Before the interview, make sure you have a deep understanding of Mixtons and its offerings. Familiarise yourself with their unique selling points, target market, and recent achievements. This will not only show your enthusiasm but also help you answer questions confidently.
✨Demonstrate Your Sales Acumen
Prepare to discuss your previous sales experiences, particularly in on-trade environments. Be ready to share specific examples of how you've successfully generated leads, closed deals, and built lasting relationships with clients. Use metrics to highlight your achievements.
✨Showcase Your Relationship-Building Skills
As an On-Trade Sales Manager, building relationships is key. Think of examples where you've successfully partnered with clients or colleagues to achieve common goals. Highlight your ability to connect with people and create a positive impact on sales.
✨Be Ready for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and strategic thinking. Prepare for questions about how you would handle specific sales challenges or how you would approach launching a new product in the on-trade sector.
